Zynga debutta a Wall Street e chiude a 9.50 dollari

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ZyngaZynga ha debuttato venerdì scorso a Wall Street con una IPO pari a 10,34 dollari ad azione. Nel corso della giornata il titolo si è stabilizzato a 10 dollari per poi chiudere definitivamente a 9.50, una cifra nettamente inferiore rispetto alle aspettative.

Gli analisti prevedono che nei prossimi giorni il titolo Zynga si stabilizzerà ad un prezzo di circa 6-7 dollari, cifra in effetti piuttosto bassa, anche se si tratta della IPO più alta in assoluto per il NASDAQ, dopo il debutto di Google.

Il parere degli analisti è che non siamo di fronte ad un nuovo fenomeno della new economy, Zynga in questo momento paga i problemi dovuti alla crisi economica mondiale, inoltre la società dipende troppo da Facebook e questo ha fatto scendere di molto il prezzo delle azioni.

La società di Mark Pincus ultimamente non se la passa benissimo, titoli come Adventure World, Empires & Allies e Mafia Wars 2 non hanno riscosso il successo sperato, inoltre anche giochi “classici” come FarmVille, FrontierVille e CityVille perdono utenti, ben 35 milioni di giocatori hanno abbandonati i prodotti Zynga negli ultimi mesi.

Nonostante questo la società ha ancora molto peso nel settore dei giochi Facebook, al contrario è molto debole per quanto riguarda i giochi su altre piattaforme. I giochi per MySpace sono un settore morto ormai, ed anche i giochi per Yahoo! non generano molti guadagni.

Zynga ha provato ad entrare nel business dei giochi per iPhone e iPad, pubblicando giochi come Dream Zoo, Zynga Poker, CityVille Hometown, Mafia Wars Shakedown e ForestVille, anche in questo caso però il successo è stato molto limitato.

Per cercare di eliminare il problema della dipendenza da Facebook Zynga è al lavoro su Project Z, una piattaforma proprietaria che in un prossimo futuro dovrebbe ospitare i giochi sviluppati internamente, senza l’appoggio di siti e social network esterni.

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