Il futuro di Zynga? Più soldi e meno rischi

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Se avete pensato che Zynga stesse continuando a perdere colpi dopo la chiusura di Cityville 2, ebbene avete preso un granchio. In realtà anche questa mossa fa parte del piano della società per aumentare il capitale e dare così un po’ di respiro alla compagnia e ai suoi investitori.

A questo proposito il management team della Zynga, formato dal CEO Mark Pincus e dai nuovi arrivati David Ko e Mark Vranesh, ha le idee molto chiare: massimizzare le entrate portando al minimo rischi. Tutto questo si traduce nei drastici tagli che hanno colpito quei prodotti, ovvero i giochi Facebook, che non hanno incontrato i favori del pubblico o che comunque hanno avuto un successo inferiore alle aspettative.

Insomma il motto di Zynga per il 2013 è “o tutto o niente”. Ed è con questo spirito che la compagnia leader dei social games si prepara ad invadere il mercato delle app mobili. Quello del mobile, infatti, è visto da Pincus come una straordinaria opportunità di guadagno, tanto da spingere verso una più forte distribizione dei servizi in questo settore.

We are creating a network that will make it easier for people to play together. It will offer a powerful distribution channel.

Oggi il 21% dei guadagni della società arriva proprio dalle app mobili. L’anno scorso nello stesso periodo la percentuale era appena dell’8%.

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