Zynga raggiunge i 100 milioni di utenti con Farmville

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Zynga Farmville

La rete di giochi di Zynga ha raggiunto i cento milioni di utenti attivi al mese, e gran parte del merito va a Farmville, il popolare gioco di società di Facebook. Ma Farmville non è solo un gioco, è anche l’applicazione più usata dagli iscritti a Facebook, e secondo le le previsioni della società, i suoi utenti aumenteranno ancora.

Zynga ha già 12 milioni di utenti attivi al giorno, e Farmville ha superato di gran lunga il numero di iscritti al gioco concorrente, cioè Farm Town di cui abbiamo già parlato, stabilendo quasi un record per la velocità con cui questo social game sta crescendo.

Attualmente Farmville è il più usato tra i giochi di fattoria (i cosiddetti farming games), tanto che la Playfish, società rivale che ha inventato Pet Society) è subito corsa al riparo con la beta di Country Story, un altro gioco Facebook ambientato tra campi e granai.

L’agricoltura si sta trasformando in vero business per i social games.

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