Zynga stringe un accordo con Frito-Lay

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Frito-Lay

Zynga ha stretto un accordo con l’azienda americana Frito-Lay, noto marchio che produce patatine e snack in busta molto diffusi negli Stati Uniti. Da oggi e fino al 12 aprile acquistando un pacchetto di patatine Frito-Lay i consumatori americani troveranno un codice per riscattare oggetti esclusivi in FarmVille, CityVille e CastleVille.

Ogni snack offre diversi tipi di oggetti, in questo modo il consumatore è spinto ad acquistare più prodotti dell’azienda, in modo da ottenere contenuti speciali per i giochi Zynga. La patatine Frito-Lay che partecipano all’iniziativa sono disponibili solamente nei negozi della catena Walmart.

Adesso ci chiediamo, a quando iniziative del genere anche in Italia? I giochi Zynga sono molto popolari dalle nostre parti e le aziende produttrici di snack certo non mancano.

 

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