Zynga vale dieci miliardi di dollari

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Zynga

Zynga è l’azienda leader nel settore dei giochi casual, i titoli della software house di Mark Pincus sono i più giocati su Facebook, FarmVille, FrontierVille, Mafia Wars, Zynga Poker e CityVille non hanno certo bisogno di presentazioni.

Ma il business dei giochi social è davvero così redditizio come si dice? Evidentemente sì, visto che Zynga, secondo alcuni analisti finanziari, attualmente vale circa dieci miliardi di dollari.

Non avete letto male, abbiamo scritto dieci miliardi di dollari, davvero niente male per una azienda fondata appena pochi anni fa (nel 2007), la società è riuscita ad entrare in un mercato in piena espansione, anticipando le tendenze del pubblico e dei giocatori. La strategia si è dimostrata vincente.

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