Verso la nascita di un “FaceRank”

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In questo periodo si parla molto della riproposizione dell’idea di Mark Zuckerberg di ricreare on-line il grafico sociale del mondo basato sulle relazioni esistenti nel mondo. Secondo il suo progetto iniziale, ogni persona rappresenta unnodo interconnesso e condiviso.
L’articolo già riportato in precedenza, riporta come adesso si stia cercando di riunificare anche le mappe più frammentate in diversi siti con l’utilizzo dell’ID unico in modo tale da riunificare tutte le connessioni tra amici, colleghi e parenti.
Secondo i dati attuali di iscrizioni (50 milioni circa), in meno di 4 anni dovrebbero essere on-line tutte le relazioni del pianeta o quasi. Dati reputati importanti soprattutto per le aziende nel caso in cui decidano di procedere alle assunzioni.
Il punto cardine preso in considerazione è stato quello del rischio dei dati peronali sparsi on-line studiate da Brad Fitzpatrick e discusse in italiano da Massimo Russo e Matteo Brunati, ma oltre i rischi ci sono anche altre tipologie di informazioni da tenere presenti.
Punto primo per la nascita del Facerank è il news feed che tiene conto del flusso di tutto ciò che avviene su Facebook, dando agli utenti la possibilità di essere aggiornati sul “microblogging” dei propri contatti. In questo modo la creazione della propria rete, da sicuramente una chiave di visione nuova per l’economia personale. Esempio eclatante di questa tipologia di azioni è stato dato dallo scrittore statunitense Scott Westerfeld, che in “Extras” ha descritto una società basata sull’economia della reputazione dove le persone guadagnano dei crediti grazie ad azioni positive.
Come sostiene l’analista Monica Fabris si crea è un nuovo spazio comunicativo semi-pubblico, nato dal bisogno di socializzazione e dalla vicinanza emotiva con persone affini e questo semplifica la nascita di un’agenda setting.
Tutto ciò sta sempre più diventando realtà grazie al debutto di Facebook Connect per l’utilizzo delle proprie credenziali d’accesso alle fonti esterne.

127 commenti su “Verso la nascita di un “FaceRank””

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