Twitter contro Facebook, la sfida continua

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Facebook continua a crescere al ritmo di circa 5 milioni di utenti a settimana, ma secondo le ultime stime, la popolarità di Twitter è sempre più in aumento rispetto al network di Zuckerberg. I dati più recenti forniti da Google Trends mostrano che l’uso di Twitter in America è in costante aumento, e che questa piattaforma di microblogging ha acquistato in poco più di un anno, lo stesso bacino di utenti che Facebook ha conquistato in 2 anni e mezzo.

Il 2009 sarà quindi l’anno di Twitter? E’ ancora troppo presto per dirlo. Gli utenti unici di Twitter oggi sono circa 7 milioni, pochini se paragonati ai 65 di Facebook, eppure è chiaro anche a noi che la notevole crescita della piccola società di San Francisco preoccupa, e non poco i responsabili di Facebook, tanto da copiare (in senso buono) alcune delle caratteristiche vincenti del network concorrente. L’incremento dello stream, con gli aggiornamenti di stato in tempo reale ne è un esempio. Ma questo tipo di concorrenza può tradursi in un vantaggio reale per gli utenti? Il sogno di Mark Zuckerberg, che mira a trasformare Facebook nella piattaforma web del futuro, non sembra essere condiviso da molti affezionati a questo social network.

Negli ultimi mesi, Facebook si è macchiato di così tanti cambiamenti da diventare poco “user-friendly” per chi non ha dimestichezza con la Rete e con i suoi complessi meccanismi di diffusione delle informazioni. Come strumento informativo, Twitter è senz’altro più veloce di Facebook, e più semplice da usare. Si presta meglio alle comunicazioni collettive, e perfino all’informazione politica (ricordate il profilo twitter di Barack Obama?), purtroppo però non offre un grande coinvolgimento emotivo. Facebook, al contrario, rischia di essere sopraffatto da un infinito numero di applicazioni non necessarie, che sviliscono le possibilità di interagire fra gli utenti, cosicché il tempo da dedicare a questa piattaforma rischia di non apportare alcun vantaggio a chi ne fa uso per scopi professionali.

Oggi la sfida tra Twitter e Facebook sembra essere giunta ad un punto di svolta decisivo. Chi sarà il vincitore?

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