Tutorial: facciamo pubblicità su Facebook

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Oggi vediamo insieme come è possibile creare le proprie campagne pubblicitarie su Facebook. Le campagne pubblicitarie create sul social network, possono essere sfruttate come AdWords per aumentare i visitatori del nostro sito internet ed ha un vantaggio particolare: quello di decidere quale cifra giornaliera spendere per la pubblicità.

Facebook, di recente ha riscosso un boom come canale pubblicitario, al punto che è considerato uno dei migliori network di diffusione pubblicitaria del momento. I dati che ci occorrono per fare una campagna pubblicitaria, sono un titolo, una descrizione della stessa ed infine (a titolo opzionale), una fotografia per aumentare la visibilità del nostro annuncio. Ma partiamo subito e vediamo come procedere.

Andiamo su Facebook ed utilizziamo le nostre credenziali di accesso per loggarci sul sito. Una volta dentro l’home page, scorriamo tutta la pagina fino in basso e vedremo che in basso a sinistra sulla fascia blu, troveremo la scritta “Pubblicità” (se usiamo la versione in inglese troveremo “Advertising“).
Una volta trovati in questa paggina dobbiamo avviare una nuova campagna pubblicitaria semplicemente facendo click su “Crea una Nuova Campagna” (oppure “Get Started“). Ci troveremo nella pagina Wizard della nostra pubblicità. In primis, ci viene chiesto di inserire l’URL del sito internet di riferimento alla nostra pubblicità. Una volta inserito l’indirizzo del sito, dovremmo comporre un annuncio basandosi su un titolo da massimo 25 caratteri ed una descrizione da massimo 135 caratteri. Inoltre è possibile aggiungere una immagine per rendere più visibile la pubblicità, caricandola dal computer o dalle immagini del nostro profilo. Le scelte di pubblicità possono essere tabellari o testuali.

Dopo aver fatto Avanti, ci troviamo nella schermata che ci richiede di scegliere il proprio target di riferimento; data la differenza notevole dei membri iscritti al social network, il sito ci permetterà così di fare una campagna più mirata. Si possono scegliere informazioni quali l’età, il sesso, la residenza, la religione e tanti altri parametri, ma anche le keywords che durante la ricerca mostreranno il nostro annuncio. La possibilità di vedere il numero di utenti disponibili nel nostro target è visibile in real time.
Facendo ancora Avanti, ci sarà la possibilità di impostare il budget che vogliamo spendere e scegliere se pagare per click o per TOT impression (solitamente 1000).

Ultimo step, l’inserimento del numero di carta di credito per procedere con il pagamento.
Ecco, il nostro annuncio è pronto e sarà visibile agli utenti scelti per il nostro target di riferimento.

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