Tumblr e Coca Cola per parlare di felicità con la campagna “Happiness is…”

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I grandi marchi hanno scoperto l’efficacia di Tumblr come strumento pubblicitario. E il tumblog ufficiale della Coca Cola colpisce nel segno con un template dal caratteristico colore rosso e il logo che siamo abituati a vedere sulle bottiglie di Coca. Ma il blog “Happiness Is…” sponsorizzato dalla nota bevanda sperimenta anche un nuovo approccio pubblicitario per catturare l’attenzione degli utenti: ogni giorno dispensa pillole di felicità.

Quotidianamente sul blog vengono pubblicate parole e foto che hanno lo scopo di farci stare bene. Lo slogan, infatti, è prendi un sorriso e trasmettilo agli altri. Ovviamente in molti casi la Coca Cola è citata o addirittura presente come simbolo di gioia e serenità costante negli anni.

Il concept del blog è legato alla campagna Coca Cola “Open Happiness” girata da Alan Ferguson nel 2009 e trasmessa su MTV. Ma ora la Coca Cola punta su Tumblr per catturare l’attenzione degli utenti più giovani di internet grazie al forte impatto visuale della piattaforma.

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