Social Networking Strategies 2009

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A seguito dei dati statistici impressionanti sulla crescita esponenziale degli iscritti ai social network (si parla di oltre 4.700.000 di iscritti di cui un terzo solo dall’Italia), si è stilato che il consumatore italiano di Internet è in continuo aumento e soprattutto definisce Internet come importante fonte di informazioni. Per meglio comprendere le dinamiche di questo fenomeno CMO, Web Marketing Manager, Blogger, IAB, Assodigitale, Viadeo, Enel, SEMPO, Mondadori, Vodafone, Europassistance ed altri esperti di Social Networking si incontreranno il 20 Marzo del 2009 a Milano per la prima edizione del “Social Networking Strategies 2009“.

L’incontro basato sul risultato della ricerca del Pew Research Center condotta su un campione di 1.650 utenti statunitensi, vuole mettere in mostra la partecipazione molto diffusa ai social network più diffusi e soprattutto la concentrazione importante avutasi in Italia con questi sviluppi.

Le domande che saranno poste agli esperti in quella giornata sono esposte nel programma della manifestazione:
– Molti utenti usano i social network sia per motivi personali che professionali, mantenendo spesso profili multipli.
– Quali le conseguenze per il mercato?
– Siamo di fronte ad un consumatore evoluto, che se non acquista direttamente su Internet, arriva comunque in negozio già perfettamente informato, grazie agli input ottenuti dalla rete e spesso influenzato negativamente o positivamente dalle opinioni espresse su Blog, Forum e Social Network.
– Come affrontare la rivoluzione in corso?
– Social Network Marketing vs canali tradizionali: some valutare le reali opportunità offerte in una fase di crisi generale?
– Come inserirsi strategicamente nelle community?
– Come utilizzare questi “fenomeni di massa” per costruire nuove relazioni B2C e B2B?

L’evento vedrà alternarsi sul palcoscenico personaggi illustri come Mauro Lupi, come vicepresidente dell’IAB; Andrea Falzin, il Direttore Generale di Viadeo Italia; Andrea Ferri il Community Manager di Vodafone; Umberto Luciani come Web Brand Director di Mondadori ed infine Raffaele Cirullo il Responsabile Pubblicità e New Media per la Enel S.p.A.

Vi terremo aggiornati sull’evento.

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