Sempre più scontro tra social network e TV

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La ricerca prosegue tra la popolarità dei social network che stanno sempre più surclassando quella della televisione. La ricerca posta dalla Arbitron and Edison sotto forma di intervista telefonica che ha raccolto un campione di ben 1.753 consumatori, di cui il 48% sono americani ed hanno una età che va dai 12 agli 80 anni. Altro requisito per partecipare è stato l’essere membro di un social network e l’utilizzo costante durante la giornata.
In media si è avuto un riscontro di persone che utilizzano il social network preferito più di tre volte al giorno. Ovviamente non è stata fatta una distinzione per tipologia di social network, semplicemente uno a caso.
Secondo le statistiche, l’ovvietà dell’uso esasperato del social network in fasce di età dai 12 anni fino ai 20, è risultata tale. Ma quello che ha creato veramente scalpore è stato il risultato nel vedere le persone che oltre i 50 fanno un uso sfrenato di Facebook e soci.


Una cosa molto interessante di questa ricerca della Arbitron and Edison è stata anche la parte che ha messo a confronto il nuovo media Internet con la buona e vecchia televisione. Gli utenti medi dai 20 ai 65 anni se avessero dovuto scegliere l’eliminazione di uno dei media, ben il 70% avrebbe scelto di eliminare la TV e conservare Internet.
Questi dati sono molto interessanti soprattutto perchè rendono chiaro un panel di come anche chi è nato e cresciuto con la TV, veda preferire il mezzo nuovo di Internet alla sua storia. Rivoluzione digitale in atto? Ebbene si.

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