Piccole e Medie imprese sempre più social (parte 4)

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Andiamo avanti con il nostro percorso relativo all’interazione tra le Piccole e Medie Imprese ed i social network, cominciando a fissare bene dei punti chiave per chi ha intenzione di lavorare sempre più e soprattutto in maniera ottimale sui social network ed i social media più in generale.
Cominciamo con l’abolire un luogo comune che sta diventando troppo forte e di conseguenza può creare delle false illusioni agli aspiranti Social Media Manager, nella pianificazione delle loro campagne. Al netto contrario di quello che tutti sono abituati a pensare, il social network di Mark Zuckerberg, Facebook, non è l’unica potenziale risorsa e soprattutto destinazione di utilizzo per diventare forti e potenti sotto l’aspetto social.

 

Molti sono gli strumenti utili che possono tornare come fonte di “ricchezza” in una strategia di Social Media Marketing, ma il ruolo principale del Social Media Manager è proprio quello di capire quali sono gli strumenti più adatti all’orientamento del proprio brand e quindi, comodo è uno studio di relazione tra le varie alternative social rispetto al brand, ai prodotti, ai servizi ed alle risorse offerte. Facebook, crea la falsa illusione di essere il migliore e l’unico, semplicemente perché avendo al suo interno quasi tutti, comprese persone che conosciamo, il nostro lato introspettivo, mette l’accento sul fatto che “tutte” le personalità esistenti al mondo, potrebbero essere interessate ad essere presenti sul social network.

 

Non è così. Torna utile andare a considerare una serie di network professionali, come i più classici LinkedIn, oppure  Xing, ma anche le piattaforme di microblogging di comunicazione, come Twitter, oppure l’utilizzo degli strumenti di Google, sia dal nuovo punto di vista social, che dal punto di vista di indicizzazione e di ricerca, può essere veramente interessante come alternativa al classico Facebook. Attenzione quindi a non cadere nella rete del luogo comune, che può veramente rendere pessime le nostre scelte professionali sui network.

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6.306 commenti su “Piccole e Medie imprese sempre più social (parte 4)”

  6. Ukrainian President Volodymyr Zelensky will meet US President Joe Biden and Vice President Kamala Harris in Washington on Thursday. Leon Neal/Getty Images
    CNN
    —
    Ukrainian President Volodymyr Zelensky’s visit to the White House on Thursday could be his final chance to convince a receptive American president of his country’s war aims.
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    The precise details of the “victory plan” Zelensky plans to present in separate meetings to President Joe Biden and Vice President Kamala Harris are unknown, having been closely held until they are presented to the American leaders.

    But according to people briefed on its broad contours, the plan reflects the Ukrainian leader’s urgent appeals for more immediate help countering Russia’s invasion. Zelensky is also poised to push for long-term security guarantees that could withstand changes in American leadership ahead of what is widely expected to be a close presidential election between Harris and former President Donald Trump.

    The plan, people familiar with it said, acts as Zelensky’s response to growing war weariness even among his staunchest of western allies. It will make the case that Ukraine can still win — and does not need to cede Russian-seized territory for the fighting to end — if enough assistance is rushed in.

    That includes again asking permission to fire Western provided long-range weapons deeper into Russian territory, a line Biden once was loathe to cross but which he’s recently appeared more open to as he has come under growing pressure to relent.

    Even if Biden decides to allow the long-range fires, it’s unclear whether the change in policy would be announced publicly.

    Biden is usually apt to take his time making decisions about providing Ukraine new capabilities. But with November’s election potentially portending a major change in American approach to the war if Trump were to win, Ukrainian officials — and many American ones — believe there is little time to waste.
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    Trump has claimed he will be able to “settle” the war upon taking office and has suggested he’ll end US support for Kyiv’s war effort.

    “Those cities are gone, they’re gone, and we continue to give billions of dollars to a man who refused to make a deal, Zelensky. There was no deal that he could have made that wouldn’t have been better than the situation you have right now. You have a country that has been obliterated, not possible to be rebuilt,” Trump said during a campaign speech in Mint Hill, North Carolina, on Wednesday.

    Comments like those have lent new weight to Thursday’s Oval Office talks, according to American and European officials, who have described an imperative to surge assistance to Ukraine while Biden is still in office.

    As part of Zelensky’s visit, the US is expected to announce a major new security package, thought it will likely delay the shipping of the equipment due to inventory shortages, CNN previously reported according to two US officials. On Wednesday, the US announced a package of $375 million.

    The president previewed Zelensky’s visit to the White House a day beforehand, declaring on the margins of the United Nations General Assembly his administration was “determined to ensure that Ukraine has what it needs to prevail in fight for survival.”
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    “Tomorrow, I will announce a series of actions to accelerate support for Ukraine’s military – but we know Ukraine’s future victory is about more than what happens on the battlefield, it’s also about what Ukrainians do make the most of a free and independent future, which so many have sacrificed so much for,” he said.

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  48. “Our leader forever” was a slogan one often saw in Syria during the era of President Hafez al-Assad, father of today’s Syrian president.
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    The prospect that the dour, stern Syrian leader would live forever was a source of dark humor for many of my Syrian friends when I lived and worked in Aleppo in the late 1980s and early 1990s.

    Hafez al-Assad died in June 2000. He wasn’t immortal after all.
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    His regime, however, lives on under the leadership of his son Bashar al-Assad.

    There were moments when the Bashar regime’s survival looked in doubt. When the so-called Arab Spring rolled across the region in 2011, toppling autocrats in Tunisia, Egypt and Libya, and mass protests broke out in Yemen, Bahrain and Syria, some began to write epitaphs for the Assad dynasty.

    But Syria’s allies – Iran, Lebanon’s Hezbollah and Russia – came to the rescue. For the past few years the struggle in Syria between a corrupt, brutal regime in Damascus and a divided, often extreme opposition seemed frozen in place.

    Once shunned by his fellow Arab autocrats, Bashar al-Assad was gradually regaining the dubious respectability Arab regimes afford one another.

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