Piccole e Medie imprese sempre più social (parte 4)

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Andiamo avanti con il nostro percorso relativo all’interazione tra le Piccole e Medie Imprese ed i social network, cominciando a fissare bene dei punti chiave per chi ha intenzione di lavorare sempre più e soprattutto in maniera ottimale sui social network ed i social media più in generale.
Cominciamo con l’abolire un luogo comune che sta diventando troppo forte e di conseguenza può creare delle false illusioni agli aspiranti Social Media Manager, nella pianificazione delle loro campagne. Al netto contrario di quello che tutti sono abituati a pensare, il social network di Mark Zuckerberg, Facebook, non è l’unica potenziale risorsa e soprattutto destinazione di utilizzo per diventare forti e potenti sotto l’aspetto social.

 

Molti sono gli strumenti utili che possono tornare come fonte di “ricchezza” in una strategia di Social Media Marketing, ma il ruolo principale del Social Media Manager è proprio quello di capire quali sono gli strumenti più adatti all’orientamento del proprio brand e quindi, comodo è uno studio di relazione tra le varie alternative social rispetto al brand, ai prodotti, ai servizi ed alle risorse offerte. Facebook, crea la falsa illusione di essere il migliore e l’unico, semplicemente perché avendo al suo interno quasi tutti, comprese persone che conosciamo, il nostro lato introspettivo, mette l’accento sul fatto che “tutte” le personalità esistenti al mondo, potrebbero essere interessate ad essere presenti sul social network.

 

Non è così. Torna utile andare a considerare una serie di network professionali, come i più classici LinkedIn, oppure  Xing, ma anche le piattaforme di microblogging di comunicazione, come Twitter, oppure l’utilizzo degli strumenti di Google, sia dal nuovo punto di vista social, che dal punto di vista di indicizzazione e di ricerca, può essere veramente interessante come alternativa al classico Facebook. Attenzione quindi a non cadere nella rete del luogo comune, che può veramente rendere pessime le nostre scelte professionali sui network.

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    Wendy Chen decided to challenge herself by climbing Mount Tai, a well-known mountain in eastern China.

    But there was one obstacle in her way: she couldn’t find a friend to join her for the five-hour trek.

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    Known in Chinese as “pei pa” (meaning “accompany to climb”), these are young Chinese men who join strangers on their journeys up popular mountains for a price. The trend has gained momentum this year, as hashtags related to “climbing buddy” have had over 100 million views on Chinese social media.

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    Chen and her climbing buddy’s adventure began at around 8:00 pm so she could arrive at the peak in time for the famous sunrise. After assessing her fitness level, her climbing buddy planned a moderate route and carried her backpack the whole way.

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    Climbing buddies’ main customers tend to be single young women, but that’s slowly changing.

    A video of a strong male university student carrying a three-year-old effortlessly up a steep mountain — while the toddler’s mother trailed far behind — went viral this summer.

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