Piccole e Medie imprese sempre più social (parte 4)

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Andiamo avanti con il nostro percorso relativo all’interazione tra le Piccole e Medie Imprese ed i social network, cominciando a fissare bene dei punti chiave per chi ha intenzione di lavorare sempre più e soprattutto in maniera ottimale sui social network ed i social media più in generale.
Cominciamo con l’abolire un luogo comune che sta diventando troppo forte e di conseguenza può creare delle false illusioni agli aspiranti Social Media Manager, nella pianificazione delle loro campagne. Al netto contrario di quello che tutti sono abituati a pensare, il social network di Mark Zuckerberg, Facebook, non è l’unica potenziale risorsa e soprattutto destinazione di utilizzo per diventare forti e potenti sotto l’aspetto social.

 

Molti sono gli strumenti utili che possono tornare come fonte di “ricchezza” in una strategia di Social Media Marketing, ma il ruolo principale del Social Media Manager è proprio quello di capire quali sono gli strumenti più adatti all’orientamento del proprio brand e quindi, comodo è uno studio di relazione tra le varie alternative social rispetto al brand, ai prodotti, ai servizi ed alle risorse offerte. Facebook, crea la falsa illusione di essere il migliore e l’unico, semplicemente perché avendo al suo interno quasi tutti, comprese persone che conosciamo, il nostro lato introspettivo, mette l’accento sul fatto che “tutte” le personalità esistenti al mondo, potrebbero essere interessate ad essere presenti sul social network.

 

Non è così. Torna utile andare a considerare una serie di network professionali, come i più classici LinkedIn, oppure  Xing, ma anche le piattaforme di microblogging di comunicazione, come Twitter, oppure l’utilizzo degli strumenti di Google, sia dal nuovo punto di vista social, che dal punto di vista di indicizzazione e di ricerca, può essere veramente interessante come alternativa al classico Facebook. Attenzione quindi a non cadere nella rete del luogo comune, che può veramente rendere pessime le nostre scelte professionali sui network.

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3.442 commenti su “Piccole e Medie imprese sempre più social (parte 4)”

  10. Medical staff on the front line of the battle against mpox in eastern Democratic Republic of Congo have told the BBC they are desperate for vaccines to arrive so they can stem the rate of new infections.
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    At a treatment centre in South Kivu province that the BBC visited in the epicentre of the outbreak, they say more patients are arriving every day – especially babies – and there is a shortage of essential equipment.
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    Mpox – formerly known as monkeypox – is a highly contagious disease and has killed at least 635 people in DR Congo this year.
    Even though 200,000 vaccines, donated by the European Commission, were flown into the capital, Kinshasa, last week, they are yet to be transported across this vast country – and it could be several weeks before they reach South Kivu.
    “We’ve learned from social media that the vaccine is already available,” Emmanuel Fikiri, a nurse working at the clinic that has been turned into a specialist centre to tackle the virus, told the BBC.
    He said this was the first time he had treated patients with mpox and every day he feared catching it and passing it on to his own children – aged seven, five and one.
    “You saw how I touched the patients because that’s my job as a nurse. So, we’re asking the government to help us by first giving us the vaccines.”
    The reason it will take time to transport the vaccines is that they need to be stored at a precise temperature – below freezing – to maintain their potency, plus they need to be sent to rural areas of South Kivu, like Kamituga, Kavumu and Lwiro, where the outbreak is rife.
    The lack of infrastructure and bad roads mean that helicopters could possibly be used to drop some of the vaccines, which will further drive up costs in a country that is already struggling financially.
    At the community clinic, Dr Pacifique Karanzo appeared fatigued and downbeat having been rushed off his feet all morning.
    Although he wore a face shield, I could see the sweat running down his face. He said he was saddened to see patients sharing beds.
    “You will even see that the patients are sleeping on the floor,” he told me, clearly exasperated.
    “The only support we have already had is a little medicine for the patients and water. As far as other challenges are concerned, there’s still no staff motivation.”

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  11. Medical staff on the front line of the battle against mpox in eastern Democratic Republic of Congo have told the BBC they are desperate for vaccines to arrive so they can stem the rate of new infections.
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    At a treatment centre in South Kivu province that the BBC visited in the epicentre of the outbreak, they say more patients are arriving every day – especially babies – and there is a shortage of essential equipment.
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    Mpox – formerly known as monkeypox – is a highly contagious disease and has killed at least 635 people in DR Congo this year.
    Even though 200,000 vaccines, donated by the European Commission, were flown into the capital, Kinshasa, last week, they are yet to be transported across this vast country – and it could be several weeks before they reach South Kivu.
    “We’ve learned from social media that the vaccine is already available,” Emmanuel Fikiri, a nurse working at the clinic that has been turned into a specialist centre to tackle the virus, told the BBC.
    He said this was the first time he had treated patients with mpox and every day he feared catching it and passing it on to his own children – aged seven, five and one.
    “You saw how I touched the patients because that’s my job as a nurse. So, we’re asking the government to help us by first giving us the vaccines.”
    The reason it will take time to transport the vaccines is that they need to be stored at a precise temperature – below freezing – to maintain their potency, plus they need to be sent to rural areas of South Kivu, like Kamituga, Kavumu and Lwiro, where the outbreak is rife.
    The lack of infrastructure and bad roads mean that helicopters could possibly be used to drop some of the vaccines, which will further drive up costs in a country that is already struggling financially.
    At the community clinic, Dr Pacifique Karanzo appeared fatigued and downbeat having been rushed off his feet all morning.
    Although he wore a face shield, I could see the sweat running down his face. He said he was saddened to see patients sharing beds.
    “You will even see that the patients are sleeping on the floor,” he told me, clearly exasperated.
    “The only support we have already had is a little medicine for the patients and water. As far as other challenges are concerned, there’s still no staff motivation.”

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  12. Medical staff on the front line of the battle against mpox in eastern Democratic Republic of Congo have told the BBC they are desperate for vaccines to arrive so they can stem the rate of new infections.
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    At a treatment centre in South Kivu province that the BBC visited in the epicentre of the outbreak, they say more patients are arriving every day – especially babies – and there is a shortage of essential equipment.
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    Mpox – formerly known as monkeypox – is a highly contagious disease and has killed at least 635 people in DR Congo this year.
    Even though 200,000 vaccines, donated by the European Commission, were flown into the capital, Kinshasa, last week, they are yet to be transported across this vast country – and it could be several weeks before they reach South Kivu.
    “We’ve learned from social media that the vaccine is already available,” Emmanuel Fikiri, a nurse working at the clinic that has been turned into a specialist centre to tackle the virus, told the BBC.
    He said this was the first time he had treated patients with mpox and every day he feared catching it and passing it on to his own children – aged seven, five and one.
    “You saw how I touched the patients because that’s my job as a nurse. So, we’re asking the government to help us by first giving us the vaccines.”
    The reason it will take time to transport the vaccines is that they need to be stored at a precise temperature – below freezing – to maintain their potency, plus they need to be sent to rural areas of South Kivu, like Kamituga, Kavumu and Lwiro, where the outbreak is rife.
    The lack of infrastructure and bad roads mean that helicopters could possibly be used to drop some of the vaccines, which will further drive up costs in a country that is already struggling financially.
    At the community clinic, Dr Pacifique Karanzo appeared fatigued and downbeat having been rushed off his feet all morning.
    Although he wore a face shield, I could see the sweat running down his face. He said he was saddened to see patients sharing beds.
    “You will even see that the patients are sleeping on the floor,” he told me, clearly exasperated.
    “The only support we have already had is a little medicine for the patients and water. As far as other challenges are concerned, there’s still no staff motivation.”

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  35. How to survive a bear attack – or better yet, avoid one altogether
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    You’re out for a hike, reveling in glorious nature. Suddenly, you spot a bear. And the bear has spotted you, too. Would you know what to do next?

    Beth Pratt sure would.

    She was once on the Old Gardiner Road Trail in Yellowstone National Park, enjoying her run in wild nature. Her reverie came to an end when she came upon a grizzly bear eating flowers.

    “I stopped. It stood on its hind legs and looked at me. I knew that wasn’t a threatening gesture,” she told CNN Travel. “I’m not kidding, it waved its paw at me as if to say, ‘just go on your way,’ and went back to eating.”

    “And I walked slowly away and put some distance between us, and the encounter ended fine.”

    When it comes to dealing with bears, Pratt does have a thing or two on almost all the rest of us, though.

    She is the California regional executive director for the National Wildlife Federation, a job she’s had for more than 10 years. She worked in Yellowstone for several years – and once saw nine grizzlies in one day there.
    Finally, she lives on the border of Yosemite National Park, and bears will pass through her yard, including this one seen in the footage above in late September 2021.

    You can hear the enthusiasm in Pratt’s voice as she shares her bear bona fides and advice to make sure bear/human encounters are delightful, not dangerous.

    “A wild bear is a beautiful sight to see. It’s incredible to see them in the wild. I never had a bad experience with bears. What I try to get people to feel is respect, not fear, for bears. The animal usually wants to avoid the encounters.”

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  37. You’ve come across a bison in the wild. It’s looking at you. Do you know what to do next?
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    A dangerous encounter with a territorial bison and the subsequent viral video were not what Rebecca Clark had in mind when she set out for Caprock Canyons State Park in early October 2022.

    She had been so enamored with Texas’ third-largest state park on her first solo hiking and camping trip there a year earlier that she decided to go back for more. Roughly two hours by car from either Lubbock or the Panhandle city of Amarillo, Caprock attracts visitors with big blue skies, brown and green prairielands and rugged red-rock formations.

    Caprock has another draw – its wild bison herd, about 350 strong in late 2022. But bison, the great symbolic animal of the Great Plains, weren’t on her radar. Until suddenly, they were.

    The Texas resident recounted her experience with CNN’s Ed Lavandera, telling him that she came upon a herd while she was walking a trail back from Lake Theo.

    “I decided to just kind of wait for them to … get across the trail, and then I would pass them.” But they weren’t moving away fast enough for Clark. She said she decided to just walk by them – closer than the recommended safety distance. She was recording the moment on her smartphone.

    In her video, Clark can be heard saying, “Thank you, I appreciate it” as she passes the animals.

    Things got dangerous very quickly when one of the agitated bison took notice. “When I saw him turn, it’s like instantly I knew he was gonna come after me.”

    And that’s exactly what the bison did. Once it charged, the large mammal was upon Clark within two seconds despite her frantic attempt to flee.

    “It was so fast. He hit me in the back, rammed me, hooked me, then flipped me up and face forward into the mesquite bush.”

    And there was Clark. Gored, bleeding and alone. How would she survive?

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    On their first flight together, Joel Atkinson and Shelley Atkinson couldn’t contain their excitement. They enthused to the flight attendants. They posed for photos. They told passengers via a pre-flight announcement.

    “We made a big deal about it,” Joel tells CNN Travel.

    Then, right before take off, Joel and Shelley sat side by side in the flight deck, just the two of them. They’d come full circle, and were about to embark on an exciting new chapter.

    “It felt amazing,” Shelley tells CNN Travel.

    “As we prepared to take off, I was giddy, euphoric,” says Joel.

    Joel and Shelley met as twentysomethings flying jets in the US Air Force. They became fast friends, then, over time, fell in love.

    Today, they’ve been married for 27 years and counting. They’ve brought up two kids together. And now they’re both pilots for Southwest Airlines. They regularly fly together, with Joel as captain and Shelley as first officer.

    The couple say working together is “amazing.” They treat layovers as “date nights.” They learn from one another’s respective “wisdom and judgment.”

    And no, they don’t argue mid-flight.

    “People ask us, how does it work, flying together?” says Joel. “We know a few pilot couples and some of them fly together, some of them don’t. I’ve heard people say, ‘Oh I could never fly with my wife or my husband.’”

    For Joel and Shelley, working together is seamless – a joy that comes easily to them both.

    “We’re best friends,” says Shelley.

    “There’s just that unspoken bond,” says Joel.

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  42. Bug-bitten oolong? The secret behind Taiwan’s rare honey-flavored tea — and where to enjoy it
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    As the leaves rustle atop the hills in Nantou, Taiwan’s largest tea-producing area, the farm suddenly comes alive, millions of tiny green bugs hopping into the air.

    While many farmers might frown at the sight of these pests munching on their crops, Lee Ming-cheng, a third-generation tea farmer and maker, can’t hide the broad smile on his sun-kissed face.

    This “green insect fog,” as locals call it, is a sign they’ll have a good harvest of Gui Fei Oolong (also known as Honey Flavor Dong Ding Oolong or Concubine Oolong), a special tea that’s prized for offering a hint of honey flavor.

    And it’s these endemic insects, called Jacobiasca formosana, or tea jassids, that are to thank for it.

    When the jassids feed, the leaves go into defensive mode and produce a sweetened hormone that tastes and smells like honey, creating one of the world’s most intriguing teas: mixiang cha, or honey-fragrance tea.

    The bug-bitten leaves are oxidized and roasted to create a variety of beverages. There’s mixiang black tea (made with fully oxidized leaves) and oolong teas like Oriental Beauty (partially oxidized and not roasted) and the previously mentioned Concubine Tea (partially oxidized and roasted), to name a few.

    Unlike Taiwan’s ubiquitous bubble tea, mixiang tea is still highly limited and largely off-the-radar. But what was once a hidden gem among serious tea lovers is now starting to gain international attention.

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  44. He thought the guy he met on vacation was just a fling. He turned out to be the love of his life
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    Guillermo Barrantes relationship with Larry Mock was supposed to begin and end in Palm Springs.

    It was a “casual, brief encounter.” A vacation dalliance that only lasted half a day.

    “It was just so casual, so easily nothing could have happened from it,” Guillermo tells CNN Travel. “We could have walked away and just had our lives separate. But of course that didn’t happen, because it wasn’t meant to be that way. It was meant to be the way that it was. That it is.”

    It all started in summer 2013. Guillermo – then in his early 40s – was on vacation in the California resort city of Palm Springs. He was in a phase of life where, he says, he was prioritizing himself, and wasn’t interested in long term romance.

    “I thrived in being by myself, in traveling by myself, in having dinner by myself – I loved all of that so much,” says Guillermo, who lived in Boston, Massachusetts at the time.

    “I wanted no commitment, I wanted no emotional entanglement of any kind. I wanted to have fun, get to know myself. And it was in that mode that I met Larry, when I wasn’t really looking.”

    During the vacation in Palm Springs, Guillermo was staying at a friend’s apartment, and while the friend worked during the day, Guillermo passed his time at a “run-down, no-frills” resort a couple of blocks away.

    “You could just pay for a day pass, they’d give you a towel, and you could be in the pool and use their bar,” he recalls.

    One day, as he was walking the palm tree-lined streets to the resort, Guillermo swiped right on a guy on a dating app – Larry Mock, mid-40s, friendly smile. The two men exchanged a few messages back and forth. Larry said he was also on vacation in Palm Springs, staying in the resort Guillermo kept frequenting.

    They arranged to meet there for a drink by the pool. Guillermo was looking forward to meeting Larry, expecting “some casual fun.”

    Then, when Guillermo and Larry met, there was “chemistry” right away. Guillermo calls their connection “magnetic.”

    “My impression of Larry: sexy, handsome and warm,” he recalls.

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  45. ‘A short and significant relationship’: How a piano in a pickup builds connections
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    Dozens of internationally renowned recording artists give concerts in Vegas every year, but the musician who connects best with people might be a local troubadour who improvises on a piano in the back of his pickup.

    The maestro, Danny Kean, calls his setup The Traveling Piano, and he has traversed North America sharing music for nearly 20 years.

    Kean’s home base is Las Vegas now, and every time he plays, he invites passersby to climb aboard the truck and tickle the ivory for themselves. Even if people are shy or say they can’t do it, Kean usually convinces them to give it a try, inspiring total strangers to express themselves through the common language of music.

    He estimates more than 100,000 people have played his piano since 2006.

    For most of these impromptu virtuosos, the experience is cathartic — many of them step down from the truck in tears. For Kean, 69, the encounters nourish his soul.

    “I enjoy sharing my music with others, but I enjoy having others share theirs with me just as much,” he said. “My goal is to connect with others by creating a short and significant relationship. Music is a great facilitator for that in every way and on every level.”

    Kean does not accept fees or tips for these musical awakenings, giving away time and energy for nothing in return. He practices philanthropy in other ways, too, providing food and other necessities for the burgeoning population of unhoused individuals in downtown Las Vegas and around the Las Vegas Valley.

    “I love the idea of strangers becoming less afraid of each other,” he said. “This love for humanity drives me to keep doing good.”

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