Piccole e Medie imprese sempre più social (parte 4)

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Andiamo avanti con il nostro percorso relativo all’interazione tra le Piccole e Medie Imprese ed i social network, cominciando a fissare bene dei punti chiave per chi ha intenzione di lavorare sempre più e soprattutto in maniera ottimale sui social network ed i social media più in generale.
Cominciamo con l’abolire un luogo comune che sta diventando troppo forte e di conseguenza può creare delle false illusioni agli aspiranti Social Media Manager, nella pianificazione delle loro campagne. Al netto contrario di quello che tutti sono abituati a pensare, il social network di Mark Zuckerberg, Facebook, non è l’unica potenziale risorsa e soprattutto destinazione di utilizzo per diventare forti e potenti sotto l’aspetto social.

 

Molti sono gli strumenti utili che possono tornare come fonte di “ricchezza” in una strategia di Social Media Marketing, ma il ruolo principale del Social Media Manager è proprio quello di capire quali sono gli strumenti più adatti all’orientamento del proprio brand e quindi, comodo è uno studio di relazione tra le varie alternative social rispetto al brand, ai prodotti, ai servizi ed alle risorse offerte. Facebook, crea la falsa illusione di essere il migliore e l’unico, semplicemente perché avendo al suo interno quasi tutti, comprese persone che conosciamo, il nostro lato introspettivo, mette l’accento sul fatto che “tutte” le personalità esistenti al mondo, potrebbero essere interessate ad essere presenti sul social network.

 

Non è così. Torna utile andare a considerare una serie di network professionali, come i più classici LinkedIn, oppure  Xing, ma anche le piattaforme di microblogging di comunicazione, come Twitter, oppure l’utilizzo degli strumenti di Google, sia dal nuovo punto di vista social, che dal punto di vista di indicizzazione e di ricerca, può essere veramente interessante come alternativa al classico Facebook. Attenzione quindi a non cadere nella rete del luogo comune, che può veramente rendere pessime le nostre scelte professionali sui network.

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5.399 commenti su “Piccole e Medie imprese sempre più social (parte 4)”

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    The man, a foreign tourist in his 60s, was airlifted to a hospital in Tasmania’s state capital Hobart where he was in a critical condition, police said, adding they were contacting his family.

    His 20-hour ordeal began at about 2:30pm on Friday when he became trapped while kayaking through rapids with a group on the Franklin River, police said in a statement.

    Authorities received an emergency alert from the man’s smartwatch and dispatched rescue units and paramedics, police said, adding that the area’s remoteness added complexity to the rescue effort.

    Set in the rugged landscape of the Franklin-Gordon Wild Rivers National Park in the island state, the powerful 129-kilometer- (80-mile-) long river is a popular spot for kayaking and rafting.

    Rescuers made several unsuccessful attempts to extract the man between Friday evening and Saturday morning. When his condition deteriorated after so many hours partially submerged in the water, a decision was made in consultation with the man to amputate his leg, police said.

    “This rescue was an extremely challenging and technical operation, and an incredible effort over many hours to save the man’s life,” said Tasmania Police Acting Assistant Commissioner Doug Oosterloo in the statement.

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