Piccole e Medie imprese sempre più social (parte 4)

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Andiamo avanti con il nostro percorso relativo all’interazione tra le Piccole e Medie Imprese ed i social network, cominciando a fissare bene dei punti chiave per chi ha intenzione di lavorare sempre più e soprattutto in maniera ottimale sui social network ed i social media più in generale.
Cominciamo con l’abolire un luogo comune che sta diventando troppo forte e di conseguenza può creare delle false illusioni agli aspiranti Social Media Manager, nella pianificazione delle loro campagne. Al netto contrario di quello che tutti sono abituati a pensare, il social network di Mark Zuckerberg, Facebook, non è l’unica potenziale risorsa e soprattutto destinazione di utilizzo per diventare forti e potenti sotto l’aspetto social.

 

Molti sono gli strumenti utili che possono tornare come fonte di “ricchezza” in una strategia di Social Media Marketing, ma il ruolo principale del Social Media Manager è proprio quello di capire quali sono gli strumenti più adatti all’orientamento del proprio brand e quindi, comodo è uno studio di relazione tra le varie alternative social rispetto al brand, ai prodotti, ai servizi ed alle risorse offerte. Facebook, crea la falsa illusione di essere il migliore e l’unico, semplicemente perché avendo al suo interno quasi tutti, comprese persone che conosciamo, il nostro lato introspettivo, mette l’accento sul fatto che “tutte” le personalità esistenti al mondo, potrebbero essere interessate ad essere presenti sul social network.

 

Non è così. Torna utile andare a considerare una serie di network professionali, come i più classici LinkedIn, oppure  Xing, ma anche le piattaforme di microblogging di comunicazione, come Twitter, oppure l’utilizzo degli strumenti di Google, sia dal nuovo punto di vista social, che dal punto di vista di indicizzazione e di ricerca, può essere veramente interessante come alternativa al classico Facebook. Attenzione quindi a non cadere nella rete del luogo comune, che può veramente rendere pessime le nostre scelte professionali sui network.

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5.451 commenti su “Piccole e Medie imprese sempre più social (parte 4)”

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    Several cities around the globe have reinvented themselves in recent years, but none more successfully than Almaty.

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    Along the way, the city has developed one of the world’s most beautiful metro systems, grown into a thriving banking and finance center, complemented its vintage bazaars with luxury boutiques and modern shopping malls and reshaped its traditional gastronomy into a nouvelle cuisine that’s drawing raves from foodies around the world.

    Almaty is also evolving into the cultural and artistic hub of Central Asia. It’s already got several world-class museums (including a “secret” underground collection that doesn’t even have a name) and a dazzling new cultural center slated to open early next year.

    “It’s an incredibly livable city,” says long-time American resident Dennis Keen, a historic preservation advocate and founder of Walking Almaty.

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    Keen adds that whenever he tells someone back home that he lives in Kazakhstan, “Borat” inevitably comes up. The movie’s title character doesn’t paint a very flattering portrait of the Central Asian nation. But nowadays one is tempted to think that if Borat visited Almaty now, he would say, “Very nice!”

    Rispondi

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