Piccole e Medie imprese sempre più social (parte 4)

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Andiamo avanti con il nostro percorso relativo all’interazione tra le Piccole e Medie Imprese ed i social network, cominciando a fissare bene dei punti chiave per chi ha intenzione di lavorare sempre più e soprattutto in maniera ottimale sui social network ed i social media più in generale.
Cominciamo con l’abolire un luogo comune che sta diventando troppo forte e di conseguenza può creare delle false illusioni agli aspiranti Social Media Manager, nella pianificazione delle loro campagne. Al netto contrario di quello che tutti sono abituati a pensare, il social network di Mark Zuckerberg, Facebook, non è l’unica potenziale risorsa e soprattutto destinazione di utilizzo per diventare forti e potenti sotto l’aspetto social.

 

Molti sono gli strumenti utili che possono tornare come fonte di “ricchezza” in una strategia di Social Media Marketing, ma il ruolo principale del Social Media Manager è proprio quello di capire quali sono gli strumenti più adatti all’orientamento del proprio brand e quindi, comodo è uno studio di relazione tra le varie alternative social rispetto al brand, ai prodotti, ai servizi ed alle risorse offerte. Facebook, crea la falsa illusione di essere il migliore e l’unico, semplicemente perché avendo al suo interno quasi tutti, comprese persone che conosciamo, il nostro lato introspettivo, mette l’accento sul fatto che “tutte” le personalità esistenti al mondo, potrebbero essere interessate ad essere presenti sul social network.

 

Non è così. Torna utile andare a considerare una serie di network professionali, come i più classici LinkedIn, oppure  Xing, ma anche le piattaforme di microblogging di comunicazione, come Twitter, oppure l’utilizzo degli strumenti di Google, sia dal nuovo punto di vista social, che dal punto di vista di indicizzazione e di ricerca, può essere veramente interessante come alternativa al classico Facebook. Attenzione quindi a non cadere nella rete del luogo comune, che può veramente rendere pessime le nostre scelte professionali sui network.

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5.461 commenti su “Piccole e Medie imprese sempre più social (parte 4)”

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    Sabae, located on Japan’s main Honshu island near the city of Fukui, has been producing quality eyewear for more than a century.

    It all started in 1905, when a local government official invited skilled eyeglasses artisans to come to the city to teach their craft, an attempt to create new opportunities for local farmers.

    The move paid off. Today, Sabae has over 100 companies that collaborate to make pairs of glasses.

    Though these studios use cutting-edge machinery to produce new frames made of metal and acetate, most stages still require the skilled hands and trained eyes of Sabae’s master artisans.

    That includes Takeshi Yamae, a frame designer with Japanese brand Boston Club who has lived in the city for 17 years. He tells CNN one pair of glasses can involve more than 200 steps.

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    It’s widely known as Japan’s eyeglasses capital – and for good reason. Sabae produces over 90% of the frames manufactured in the country, according to the local government. Signs and objects shaped like eyeglasses can be found on city streets, and there’s even a museum and festival devoted to spectacles.
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    Sabae, located on Japan’s main Honshu island near the city of Fukui, has been producing quality eyewear for more than a century.

    It all started in 1905, when a local government official invited skilled eyeglasses artisans to come to the city to teach their craft, an attempt to create new opportunities for local farmers.

    The move paid off. Today, Sabae has over 100 companies that collaborate to make pairs of glasses.

    Though these studios use cutting-edge machinery to produce new frames made of metal and acetate, most stages still require the skilled hands and trained eyes of Sabae’s master artisans.

    That includes Takeshi Yamae, a frame designer with Japanese brand Boston Club who has lived in the city for 17 years. He tells CNN one pair of glasses can involve more than 200 steps.

    “I first design it, sketch it, then put it into my computer,” he says. “From the time I start designing, to the time I have the perfect product, it takes more than a year.”

    Rispondi

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    Several cities around the globe have reinvented themselves in recent years, but none more successfully than Almaty.

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    “Green and clean. You don’t need a car. The public transit here is fantastic. And it’s very much the center of contemporary art and dining in Central Asia.”

    Keen adds that whenever he tells someone back home that he lives in Kazakhstan, “Borat” inevitably comes up. The movie’s title character doesn’t paint a very flattering portrait of the Central Asian nation. But nowadays one is tempted to think that if Borat visited Almaty now, he would say, “Very nice!”

    Rispondi

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    Japan is famed for its skilled artisans, masters who maintain a commitment to tradition while modernizing production techniques in line with the development of new materials and processes.

    Many places in the country have grown famous by focusing on specific crafts, from exquisite kimonos to perfectly designed knives. Among them is the small city of Sabae, in Fukui prefecture, about a 3.5-hour train ride from Tokyo.
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    It’s widely known as Japan’s eyeglasses capital – and for good reason. Sabae produces over 90% of the frames manufactured in the country, according to the local government. Signs and objects shaped like eyeglasses can be found on city streets, and there’s even a museum and festival devoted to spectacles.
    The art of making spectacles
    Sabae, located on Japan’s main Honshu island near the city of Fukui, has been producing quality eyewear for more than a century.

    It all started in 1905, when a local government official invited skilled eyeglasses artisans to come to the city to teach their craft, an attempt to create new opportunities for local farmers.

    The move paid off. Today, Sabae has over 100 companies that collaborate to make pairs of glasses.

    Though these studios use cutting-edge machinery to produce new frames made of metal and acetate, most stages still require the skilled hands and trained eyes of Sabae’s master artisans.

    That includes Takeshi Yamae, a frame designer with Japanese brand Boston Club who has lived in the city for 17 years. He tells CNN one pair of glasses can involve more than 200 steps.

    “I first design it, sketch it, then put it into my computer,” he says. “From the time I start designing, to the time I have the perfect product, it takes more than a year.”

    Rispondi

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    Japan is famed for its skilled artisans, masters who maintain a commitment to tradition while modernizing production techniques in line with the development of new materials and processes.

    Many places in the country have grown famous by focusing on specific crafts, from exquisite kimonos to perfectly designed knives. Among them is the small city of Sabae, in Fukui prefecture, about a 3.5-hour train ride from Tokyo.
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    It’s widely known as Japan’s eyeglasses capital – and for good reason. Sabae produces over 90% of the frames manufactured in the country, according to the local government. Signs and objects shaped like eyeglasses can be found on city streets, and there’s even a museum and festival devoted to spectacles.
    The art of making spectacles
    Sabae, located on Japan’s main Honshu island near the city of Fukui, has been producing quality eyewear for more than a century.

    It all started in 1905, when a local government official invited skilled eyeglasses artisans to come to the city to teach their craft, an attempt to create new opportunities for local farmers.

    The move paid off. Today, Sabae has over 100 companies that collaborate to make pairs of glasses.

    Though these studios use cutting-edge machinery to produce new frames made of metal and acetate, most stages still require the skilled hands and trained eyes of Sabae’s master artisans.

    That includes Takeshi Yamae, a frame designer with Japanese brand Boston Club who has lived in the city for 17 years. He tells CNN one pair of glasses can involve more than 200 steps.

    “I first design it, sketch it, then put it into my computer,” he says. “From the time I start designing, to the time I have the perfect product, it takes more than a year.”

    Rispondi

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