Piccole e Medie imprese sempre più social (parte 4)

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Andiamo avanti con il nostro percorso relativo all’interazione tra le Piccole e Medie Imprese ed i social network, cominciando a fissare bene dei punti chiave per chi ha intenzione di lavorare sempre più e soprattutto in maniera ottimale sui social network ed i social media più in generale.
Cominciamo con l’abolire un luogo comune che sta diventando troppo forte e di conseguenza può creare delle false illusioni agli aspiranti Social Media Manager, nella pianificazione delle loro campagne. Al netto contrario di quello che tutti sono abituati a pensare, il social network di Mark Zuckerberg, Facebook, non è l’unica potenziale risorsa e soprattutto destinazione di utilizzo per diventare forti e potenti sotto l’aspetto social.

 

Molti sono gli strumenti utili che possono tornare come fonte di “ricchezza” in una strategia di Social Media Marketing, ma il ruolo principale del Social Media Manager è proprio quello di capire quali sono gli strumenti più adatti all’orientamento del proprio brand e quindi, comodo è uno studio di relazione tra le varie alternative social rispetto al brand, ai prodotti, ai servizi ed alle risorse offerte. Facebook, crea la falsa illusione di essere il migliore e l’unico, semplicemente perché avendo al suo interno quasi tutti, comprese persone che conosciamo, il nostro lato introspettivo, mette l’accento sul fatto che “tutte” le personalità esistenti al mondo, potrebbero essere interessate ad essere presenti sul social network.

 

Non è così. Torna utile andare a considerare una serie di network professionali, come i più classici LinkedIn, oppure  Xing, ma anche le piattaforme di microblogging di comunicazione, come Twitter, oppure l’utilizzo degli strumenti di Google, sia dal nuovo punto di vista social, che dal punto di vista di indicizzazione e di ricerca, può essere veramente interessante come alternativa al classico Facebook. Attenzione quindi a non cadere nella rete del luogo comune, che può veramente rendere pessime le nostre scelte professionali sui network.

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    A contractor, who was gathering and condensing debris with an excavator, discovered the ring when he looked down and saw the box.

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    Although the ring was found after Hurricane Milton, Kovach is sure the treasure was initially lost amid the ruins of Hurricane Helene, based on the pile of debris it came from, which Pinellas County Public Works tracks. It is likely the owner of the ring is from Crystal Beach, Ozona, or Palm Harbor, Kovach said.

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  37. A giant meteorite boiled the oceans 3.2 billion years ago. Scientists say it was a ‘fertilizer bomb’ for life
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    A massive space rock, estimated to be the size of four Mount Everests, slammed into Earth more than 3 billion years ago — and the impact could have been unexpectedly beneficial for the earliest forms of life on our planet, according to new research.

    Typically, when a large space rock crashes into Earth, the impacts are associated with catastrophic devastation, as in the case of the demise of the dinosaurs 66 million years ago, when a roughly 6.2-mile-wide (10-kilometer) asteroid crashed off the coast of the Yucatan Peninsula in what’s now Mexico.

    But Earth was young and a very different place when the S2 meteorite, estimated to have 50 to 200 times more mass than the dinosaur extinction-triggering Chicxulub asteroid, collided with the planet 3.26 billion years ago, according to Nadja Drabon, assistant professor of Earth and planetary sciences at Harvard University. She is also lead author of a new study describing the S2 impact and what followed in its aftermath that published Monday in the journal Proceedings of the National Academy of Sciences.

    “No complex life had formed yet, and only single-celled life was present in the form of bacteria and archaea,” Drabon wrote in an email. “The oceans likely contained some life, but not as much as today in part due to a lack of nutrients. Some people even describe the Archean oceans as ‘biological deserts.’ The Archean Earth was a water world with few islands sticking out. It would have been a curious sight, as the oceans were probably green in color from iron-rich deep waters.”

    When the S2 meteorite hit, global chaos ensued — but the impact also stirred up ingredients that might have enriched bacterial life, Drabon said. The new findings could change the way scientists understand how Earth and its fledgling life responded to bombardment from space rocks not long after the planet formed.

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