Piccole e Medie imprese sempre più social (parte 4)

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Andiamo avanti con il nostro percorso relativo all’interazione tra le Piccole e Medie Imprese ed i social network, cominciando a fissare bene dei punti chiave per chi ha intenzione di lavorare sempre più e soprattutto in maniera ottimale sui social network ed i social media più in generale.
Cominciamo con l’abolire un luogo comune che sta diventando troppo forte e di conseguenza può creare delle false illusioni agli aspiranti Social Media Manager, nella pianificazione delle loro campagne. Al netto contrario di quello che tutti sono abituati a pensare, il social network di Mark Zuckerberg, Facebook, non è l’unica potenziale risorsa e soprattutto destinazione di utilizzo per diventare forti e potenti sotto l’aspetto social.

 

Molti sono gli strumenti utili che possono tornare come fonte di “ricchezza” in una strategia di Social Media Marketing, ma il ruolo principale del Social Media Manager è proprio quello di capire quali sono gli strumenti più adatti all’orientamento del proprio brand e quindi, comodo è uno studio di relazione tra le varie alternative social rispetto al brand, ai prodotti, ai servizi ed alle risorse offerte. Facebook, crea la falsa illusione di essere il migliore e l’unico, semplicemente perché avendo al suo interno quasi tutti, comprese persone che conosciamo, il nostro lato introspettivo, mette l’accento sul fatto che “tutte” le personalità esistenti al mondo, potrebbero essere interessate ad essere presenti sul social network.

 

Non è così. Torna utile andare a considerare una serie di network professionali, come i più classici LinkedIn, oppure  Xing, ma anche le piattaforme di microblogging di comunicazione, come Twitter, oppure l’utilizzo degli strumenti di Google, sia dal nuovo punto di vista social, che dal punto di vista di indicizzazione e di ricerca, può essere veramente interessante come alternativa al classico Facebook. Attenzione quindi a non cadere nella rete del luogo comune, che può veramente rendere pessime le nostre scelte professionali sui network.

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5.499 commenti su “Piccole e Medie imprese sempre più social (parte 4)”

  21. This small suburban school was named the world’s best new building
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    A humble suburban school in Australia has fended off competition from skyscrapers, museums and airport terminals to be named World Building of the Year 2024.

    Darlington Public School, in the Sydney suburb of Chippendale, beat more than 220 other shortlisted designs to win the coveted annual prize at the World Architecture Festival in Singapore on Friday.
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    Opened last fall, the project combines an angular brick campus building, featuring a distinctive “sawtooth” roof, with landscaped outdoor spaces, including a large basketball court and a community garden. Softly curved metal screens surround a series of open-air terraces, allowing daylight to filter in while protecting students’ privacy.
    A school had long been on the south Sydney site, though the old 1970s building was no longer fit for purpose, according to fjcstudio, the design firm behind the project. The Sydney-based architects said their new design had “radically transformed” the school to offer “new and contemporary learning environments,” though the project was intended to “capture the spirit” of the original campus.

    Housing a preschool, kindergarten and primary school, the new campus will be able accommodate more than 500 students, according to the school’s website. A two-stage building process meant classes were able to continue throughout construction.
    In its project description, fjcstudio said Darlington Public School had “strong connections to Aboriginal people.” The design firm said it helped preserve this cultural heritage by putting indigenous art in the school hall, entrance reception and classrooms. Aboriginal murals that had been painted on the old school’s walls were meanwhile reproduced in the new building’s cladding.

    Speaking after Friday’s announcement, Alessandro Rossi, associate at fjcstudio, said: “It’s very humbling given the modest scale of the building — it’s a little school project, so to have won against all the other big projects at WAF is a testament to the client and the community engagement that helped drive the design process. The real winners are the children who will spend time in the building — a place of enrichment for many years to come.”

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  22. Kate Winslet had a surprising ‘Titanic’ reunion while producing her latest film ‘Lee’
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    Kate Winslet is sharing an anecdote about a “wonderful” encounter she recently had with someone from her star-making blockbuster film “Titanic.”

    The Oscar winner was a guest on “The Graham Norton Show” this week, where she discussed her new film “Lee,” in which she plays the fashion model-turned-war photographer Lee Miller from the World War II era.
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    Winslet recounted that while she had previously executive produced a number of her projects, “Lee” was the first movie where she served as a full-on producer. That required her involvement from “beginning to end,” including when the film was scored in post-production.

    She explained to Norton that when she attended the recording of the film’s score in London, while looking at the 120-piece orchestra, she saw someone who looked mighty familiar to her.

    “I’m looking at this violinist and I thought, ‘I know that face!’” she said.

    At one point, other musicians in the orchestra pointed to him while mouthing, “It’s him!” to her, and it continued to nag at Winslet, prompting her to wonder, “Am I related to this person? Who is this person?”

    Finally, at the end of the day, the “Reader” star went in to where the orchestra was to meet the mystery violinist, and she was delighted to realize he was one of the violinists who played on the ill-fated Titanic ocean liner as it sank in James Cameron’s classic 1997 film.
    “It was that guy!” Winslet exclaimed this week, later adding, “it was just wonderful” to see him again.

    “We had so many moments like that in the film, where people I’ve either worked with before, or really known for a long time, kind of grown up in the industry with, they just showed up for me, and it was incredible.”

    “Lee” released in theaters in late September, and is available to rent or buy on AppleTV+ or Amazon Prime.

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  23. Seaman rescued after more than 20 hours at sea off Australia’s east coast
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    A seaman who fell off a cargo ship survived almost 20 hours at sea before being rescued off Australia’s southeastern coast on Friday, according to emergency services.

    The man in his 30s drifted several kilometers in the open sea before he was pulled from the water by a recreational angler, local rescue authorities have said.

    He had last been seen aboard Double Delight, a Singapore-flagged bulk carrier, at 11:30 p.m. on Thursday. Details on how he fell from the cargo ship are not immediately available.
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    The ambulance service in New South Wales state responded to reports that a seaman had been found at 6:20 p.m. Friday, a spokesperson said. They added that it came from Boatrowers Reserve, near Blacksmiths Beach south of the city of Newcastle.

    “The patient, a man in his 30s, was conscious, breathing and alert when assessed by NSW Ambulance paramedics and treated for suspected hypothermia before he was transported to John Hunter Hospital in a serious but stable condition,” NSW Ambulance said in a statement on Friday.

    NSW Ambulance paramedic Erin Laughton told CNN’s affiliate 9News that the man was about three-and-a-half kilometers out to sea “waving his arm around” and “bobbing around in the water,” when he was found.
    “He was wearing a life jacket, he was conscious, he was able to communicate with us, he was very cold, he was hypothermic and exhausted – he was absolutely exhausted,” she added.

    The Australian Maritime Safety Authority (AMSA) said local officials told them earlier in the day the sailor had reportedly gone overboard the previous evening, about 8 kilometers southeast of Newcastle.

    The authority said it had deployed water police and marine rescue units for the rescue, as well as two sea vessels and two helicopters.

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  24. Seaman rescued after more than 20 hours at sea off Australia’s east coast
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    A seaman who fell off a cargo ship survived almost 20 hours at sea before being rescued off Australia’s southeastern coast on Friday, according to emergency services.

    The man in his 30s drifted several kilometers in the open sea before he was pulled from the water by a recreational angler, local rescue authorities have said.

    He had last been seen aboard Double Delight, a Singapore-flagged bulk carrier, at 11:30 p.m. on Thursday. Details on how he fell from the cargo ship are not immediately available.
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    The ambulance service in New South Wales state responded to reports that a seaman had been found at 6:20 p.m. Friday, a spokesperson said. They added that it came from Boatrowers Reserve, near Blacksmiths Beach south of the city of Newcastle.

    “The patient, a man in his 30s, was conscious, breathing and alert when assessed by NSW Ambulance paramedics and treated for suspected hypothermia before he was transported to John Hunter Hospital in a serious but stable condition,” NSW Ambulance said in a statement on Friday.

    NSW Ambulance paramedic Erin Laughton told CNN’s affiliate 9News that the man was about three-and-a-half kilometers out to sea “waving his arm around” and “bobbing around in the water,” when he was found.
    “He was wearing a life jacket, he was conscious, he was able to communicate with us, he was very cold, he was hypothermic and exhausted – he was absolutely exhausted,” she added.

    The Australian Maritime Safety Authority (AMSA) said local officials told them earlier in the day the sailor had reportedly gone overboard the previous evening, about 8 kilometers southeast of Newcastle.

    The authority said it had deployed water police and marine rescue units for the rescue, as well as two sea vessels and two helicopters.

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  25. Seaman rescued after more than 20 hours at sea off Australia’s east coast
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    A seaman who fell off a cargo ship survived almost 20 hours at sea before being rescued off Australia’s southeastern coast on Friday, according to emergency services.

    The man in his 30s drifted several kilometers in the open sea before he was pulled from the water by a recreational angler, local rescue authorities have said.

    He had last been seen aboard Double Delight, a Singapore-flagged bulk carrier, at 11:30 p.m. on Thursday. Details on how he fell from the cargo ship are not immediately available.
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    The ambulance service in New South Wales state responded to reports that a seaman had been found at 6:20 p.m. Friday, a spokesperson said. They added that it came from Boatrowers Reserve, near Blacksmiths Beach south of the city of Newcastle.

    “The patient, a man in his 30s, was conscious, breathing and alert when assessed by NSW Ambulance paramedics and treated for suspected hypothermia before he was transported to John Hunter Hospital in a serious but stable condition,” NSW Ambulance said in a statement on Friday.

    NSW Ambulance paramedic Erin Laughton told CNN’s affiliate 9News that the man was about three-and-a-half kilometers out to sea “waving his arm around” and “bobbing around in the water,” when he was found.
    “He was wearing a life jacket, he was conscious, he was able to communicate with us, he was very cold, he was hypothermic and exhausted – he was absolutely exhausted,” she added.

    The Australian Maritime Safety Authority (AMSA) said local officials told them earlier in the day the sailor had reportedly gone overboard the previous evening, about 8 kilometers southeast of Newcastle.

    The authority said it had deployed water police and marine rescue units for the rescue, as well as two sea vessels and two helicopters.

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  35. King Charles has led the nation in two minutes of silence in remembrance of men and women who lost their lives serving in the two world wars or other conflicts.
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    Tens of thousands of veterans and civilians joined the King in paying their respects to the fallen at the annual National Service of Remembrance ceremony at the Cenotaph in central London.

    The King was joined by other members of the Royal Family, including the Prince and Princess of Wales, and political leaders.

    Events to mark Remembrance Sunday – observed on the closest Sunday to Armistice Day – are taking place around the country.

    The King laid the first wreath on behalf of the nation. Dressed in the Royal Navy uniform of the Admiral of the Fleet, he saluted after stepping back from the Cenotaph.

    The King was followed by Queen Camilla’s equerry, Major Ollie Plunket, laying a wreath on her behalf as she is currently recovering from a chest infection.

    Prince William, Prince Edward and Princess Anne followed, then Prime Minister Sir Keir Starmer and the country’s other political leaders.

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  36. King Charles has led the nation in two minutes of silence in remembrance of men and women who lost their lives serving in the two world wars or other conflicts.
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    Tens of thousands of veterans and civilians joined the King in paying their respects to the fallen at the annual National Service of Remembrance ceremony at the Cenotaph in central London.

    The King was joined by other members of the Royal Family, including the Prince and Princess of Wales, and political leaders.

    Events to mark Remembrance Sunday – observed on the closest Sunday to Armistice Day – are taking place around the country.

    The King laid the first wreath on behalf of the nation. Dressed in the Royal Navy uniform of the Admiral of the Fleet, he saluted after stepping back from the Cenotaph.

    The King was followed by Queen Camilla’s equerry, Major Ollie Plunket, laying a wreath on her behalf as she is currently recovering from a chest infection.

    Prince William, Prince Edward and Princess Anne followed, then Prime Minister Sir Keir Starmer and the country’s other political leaders.

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