Piccole e Medie imprese sempre più social (parte 4)

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Andiamo avanti con il nostro percorso relativo all’interazione tra le Piccole e Medie Imprese ed i social network, cominciando a fissare bene dei punti chiave per chi ha intenzione di lavorare sempre più e soprattutto in maniera ottimale sui social network ed i social media più in generale.
Cominciamo con l’abolire un luogo comune che sta diventando troppo forte e di conseguenza può creare delle false illusioni agli aspiranti Social Media Manager, nella pianificazione delle loro campagne. Al netto contrario di quello che tutti sono abituati a pensare, il social network di Mark Zuckerberg, Facebook, non è l’unica potenziale risorsa e soprattutto destinazione di utilizzo per diventare forti e potenti sotto l’aspetto social.

 

Molti sono gli strumenti utili che possono tornare come fonte di “ricchezza” in una strategia di Social Media Marketing, ma il ruolo principale del Social Media Manager è proprio quello di capire quali sono gli strumenti più adatti all’orientamento del proprio brand e quindi, comodo è uno studio di relazione tra le varie alternative social rispetto al brand, ai prodotti, ai servizi ed alle risorse offerte. Facebook, crea la falsa illusione di essere il migliore e l’unico, semplicemente perché avendo al suo interno quasi tutti, comprese persone che conosciamo, il nostro lato introspettivo, mette l’accento sul fatto che “tutte” le personalità esistenti al mondo, potrebbero essere interessate ad essere presenti sul social network.

 

Non è così. Torna utile andare a considerare una serie di network professionali, come i più classici LinkedIn, oppure  Xing, ma anche le piattaforme di microblogging di comunicazione, come Twitter, oppure l’utilizzo degli strumenti di Google, sia dal nuovo punto di vista social, che dal punto di vista di indicizzazione e di ricerca, può essere veramente interessante come alternativa al classico Facebook. Attenzione quindi a non cadere nella rete del luogo comune, che può veramente rendere pessime le nostre scelte professionali sui network.

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5.546 commenti su “Piccole e Medie imprese sempre più social (parte 4)”

  16. Центр садовода – все для сада и огорода
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  17. Ukrainian President Volodymyr Zelensky will meet US President Joe Biden and Vice President Kamala Harris in Washington on Thursday. Leon Neal/Getty Images
    CNN
    —
    Ukrainian President Volodymyr Zelensky’s visit to the White House on Thursday could be his final chance to convince a receptive American president of his country’s war aims.
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    The precise details of the “victory plan” Zelensky plans to present in separate meetings to President Joe Biden and Vice President Kamala Harris are unknown, having been closely held until they are presented to the American leaders.

    But according to people briefed on its broad contours, the plan reflects the Ukrainian leader’s urgent appeals for more immediate help countering Russia’s invasion. Zelensky is also poised to push for long-term security guarantees that could withstand changes in American leadership ahead of what is widely expected to be a close presidential election between Harris and former President Donald Trump.

    The plan, people familiar with it said, acts as Zelensky’s response to growing war weariness even among his staunchest of western allies. It will make the case that Ukraine can still win — and does not need to cede Russian-seized territory for the fighting to end — if enough assistance is rushed in.

    That includes again asking permission to fire Western provided long-range weapons deeper into Russian territory, a line Biden once was loathe to cross but which he’s recently appeared more open to as he has come under growing pressure to relent.

    Even if Biden decides to allow the long-range fires, it’s unclear whether the change in policy would be announced publicly.

    Biden is usually apt to take his time making decisions about providing Ukraine new capabilities. But with November’s election potentially portending a major change in American approach to the war if Trump were to win, Ukrainian officials — and many American ones — believe there is little time to waste.
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    Trump has claimed he will be able to “settle” the war upon taking office and has suggested he’ll end US support for Kyiv’s war effort.

    “Those cities are gone, they’re gone, and we continue to give billions of dollars to a man who refused to make a deal, Zelensky. There was no deal that he could have made that wouldn’t have been better than the situation you have right now. You have a country that has been obliterated, not possible to be rebuilt,” Trump said during a campaign speech in Mint Hill, North Carolina, on Wednesday.

    Comments like those have lent new weight to Thursday’s Oval Office talks, according to American and European officials, who have described an imperative to surge assistance to Ukraine while Biden is still in office.

    As part of Zelensky’s visit, the US is expected to announce a major new security package, thought it will likely delay the shipping of the equipment due to inventory shortages, CNN previously reported according to two US officials. On Wednesday, the US announced a package of $375 million.

    The president previewed Zelensky’s visit to the White House a day beforehand, declaring on the margins of the United Nations General Assembly his administration was “determined to ensure that Ukraine has what it needs to prevail in fight for survival.”
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    “Tomorrow, I will announce a series of actions to accelerate support for Ukraine’s military – but we know Ukraine’s future victory is about more than what happens on the battlefield, it’s also about what Ukrainians do make the most of a free and independent future, which so many have sacrificed so much for,” he said.

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  45. Scientists say skeletal remains found in castle well belong to figure from 800-year-old saga
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    Researchers have connected the identity of skeletal remains found in a well at Norway’s Sverresborg castle to a passage in a centuries-old Norse text.

    The 800-year-old Sverris saga, which follows the story of the real-life King Sverre Sigurdsson, includes the tossing of the body of a dead man — later known as “Well-man” — down a well during a military raid in central Norway in 1197.
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    It’s likely, according to the text, that raiders lobbed the body into the well to poison the main water source for locals, but little else is said about the man or who he was in the saga.

    Researchers initially uncovered the bones in the castle’s well in 1938, but they were only able to carry out a visual analysis at the time. Now, scientists have an array of analytical techniques at their disposal, including genetic sequencing and radiocarbon dating.

    A new study on the remains, published Friday in the Cell Press journal iScience, reveals unprecedented insights into Well-man’s appearance based on in-depth research on samples of his teeth.

    “This is the first time that a person described in these historical texts has actually been found,” said study coauthor Michael D. Martin, a professor in the department of natural history at the Norwegian University of Science and Technology’s University Museum in Trondheim, in a statement.

    “There are a lot of these medieval and ancient remains all around Europe, and they’re increasingly being studied using genomic methods.”

    The findings not only shed fresh light on what Well-man looked like but also who he was, with a surprising twist about how he ended up in a Norse saga.

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  46. This teen became the youngest person to summit the world’s highest peaks. Now he wants others to follow in his footsteps
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    Nima Rinji Sherpa’s ears are still tinged black from wind chill, an occupational hazard of climbing to heights where humans struggle to breathe, and where the weather can turn deadly in an instant.

    This month, Nima became the youngest person to summit all 14 of the world’s highest peaks, but the 18-year-old Nepalese mountaineer is already getting ready for his next big feat.
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    Speaking to CNN via video call from the Nepali capital Kathmandu last week, Nima said he’s taking a couple weeks’ rest before preparing to climb the world’s eighth-highest mountain, Manaslu, with Italian mountaineer Simone Moro – in winter, alpine-style.

    “That means we’re climbing an 8,000-meter mountain in winter… There’s no fixed ropes for us, there’s no (supplemental) oxygen for us, there is no support for us. So, it’s like pure human endurance,” Nima said. “It has never been done in the history of mountaineering.”

    After that, “I’ll take some rest,” Nima laughed.

    On October 9, Nima reached the top of the 8,027-meter (26,335-foot) Shishapangma along with his partner Pasang Nurbu Sherpa. For Nima, it was the final of the “eight-thousanders,” the 14 peaks recognized by the International Climbing and Mountaineering Federation as standing more than 8,000 meters above sea level.

    Describing the moment of summiting the final peak as “pure joy,” Nima said his motivation comes from his family, many of whom are renowned mountaineers.

    His father, Tashi Lakpa Sherpa, has climbed Everest nine times, and at age 19 became the youngest person to summit without bottled oxygen. His uncle Mingma Sherpa became the first South Asian climber to summit the 14 peaks in 2011.

    “My uncles and my father, they are way more successful than I would ever be because they came from a very small village. To even dream about being this successful, for them it was really hard,” Nima said. “I have the privilege that they didn’t have.”

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  47. Tiny house with elaborate – and erotic – frescoes unearthed at Pompeii
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    Archaeologists have uncovered a tiny house in Pompeii that is filled with elaborate – and sometimes erotic – frescoes, further revealing the ornate way in which Romans decorated their homes.

    Situated in the central district of the ancient city, the house is smaller than normal and unusually lacks the open central courtyard – known as an atrium – that is typical of Roman architecture, the Archaeological Park of Pompeii, which oversees the site, said in a statement Thursday.
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    This change could have occurred due to shifting trends in Roman – and particularly Pompeian – society, during the first century AD, archaeologists said.

    Pompeii was destroyed by the eruption of Mount Vesuvius in AD 79 when its buildings and thousands of inhabitants were buried beneath layers of ash and pumice. This coating perfectly preserved the city for millennia, making it one of the most important archaeological sites in the world as it offers an unprecedented insight into Roman daily life.
    This latest discovery spotlights the ornate decorations that rich Romans enjoyed in their homes – several frescoes depict mythical scenes and others are decorated with plant and animal motifs on a white background.

    One small square painting set against a blue-painted wall depicts intercourse between a satyr and a nymph, while another shows Hippolytus, son of the mythical Greek king Theseus, and his stepmother Phaedra who fell in love with him before killing herself when he rejected her in disgust.

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  48. He served with the US Army in Iraq. Now he’s one of Asia’s top chefs and a Netflix ‘Culinary Class Wars’ judge
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    From a warzone in Iraq to a Michelin-starred kitchen and a hit Netflix show, chef Sung Anh’s path to the top of Asia’s fine dining scene has been anything but ordinary.

    “Just like I did in the US Army, where I volunteered to go to the war, wanting to do something different — I decided to come here to Korea to try something different,” says the Korean-American chef and judge on hit reality cooking show “Culinary Class Wars,” which has just been green-lit for a second season.
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    Sung, 42, is the head chef and owner of South Korea’s only three-Michelin-starred restaurant, Mosu Seoul. In recent weeks, he has gained a new legion of fans as the meticulous and straight-talking judge on the new Netflix series. It’s this passion and unwavering drive to forge his own path that’s helped reshape fine dining in his birth home.
    Born in Seoul, South Korea’s capital, Sung and his family emigrated to San Diego, California when he was 13.

    “We were just a family from Korea, seeking the American Dream,” he says. “As an immigrant family, we didn’t really know English.”

    As a teen growing up on the US West Coast, his mind couldn’t have been further from cooking.

    “I went to school, got into college, but decided to join the US Army because that’s the only way I thought I could travel,” says the chef.

    Over four years of service, he trained in bases across the country, before being deployed to his country of birth, South Korea and — following 9/11 — to the Middle East.

    Rispondi

  49. Tiny house with elaborate – and erotic – frescoes unearthed at Pompeii
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    Archaeologists have uncovered a tiny house in Pompeii that is filled with elaborate – and sometimes erotic – frescoes, further revealing the ornate way in which Romans decorated their homes.

    Situated in the central district of the ancient city, the house is smaller than normal and unusually lacks the open central courtyard – known as an atrium – that is typical of Roman architecture, the Archaeological Park of Pompeii, which oversees the site, said in a statement Thursday.
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    This change could have occurred due to shifting trends in Roman – and particularly Pompeian – society, during the first century AD, archaeologists said.

    Pompeii was destroyed by the eruption of Mount Vesuvius in AD 79 when its buildings and thousands of inhabitants were buried beneath layers of ash and pumice. This coating perfectly preserved the city for millennia, making it one of the most important archaeological sites in the world as it offers an unprecedented insight into Roman daily life.
    This latest discovery spotlights the ornate decorations that rich Romans enjoyed in their homes – several frescoes depict mythical scenes and others are decorated with plant and animal motifs on a white background.

    One small square painting set against a blue-painted wall depicts intercourse between a satyr and a nymph, while another shows Hippolytus, son of the mythical Greek king Theseus, and his stepmother Phaedra who fell in love with him before killing herself when he rejected her in disgust.

    Rispondi

  50. He served with the US Army in Iraq. Now he’s one of Asia’s top chefs and a Netflix ‘Culinary Class Wars’ judge
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    From a warzone in Iraq to a Michelin-starred kitchen and a hit Netflix show, chef Sung Anh’s path to the top of Asia’s fine dining scene has been anything but ordinary.

    “Just like I did in the US Army, where I volunteered to go to the war, wanting to do something different — I decided to come here to Korea to try something different,” says the Korean-American chef and judge on hit reality cooking show “Culinary Class Wars,” which has just been green-lit for a second season.
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    Sung, 42, is the head chef and owner of South Korea’s only three-Michelin-starred restaurant, Mosu Seoul. In recent weeks, he has gained a new legion of fans as the meticulous and straight-talking judge on the new Netflix series. It’s this passion and unwavering drive to forge his own path that’s helped reshape fine dining in his birth home.
    Born in Seoul, South Korea’s capital, Sung and his family emigrated to San Diego, California when he was 13.

    “We were just a family from Korea, seeking the American Dream,” he says. “As an immigrant family, we didn’t really know English.”

    As a teen growing up on the US West Coast, his mind couldn’t have been further from cooking.

    “I went to school, got into college, but decided to join the US Army because that’s the only way I thought I could travel,” says the chef.

    Over four years of service, he trained in bases across the country, before being deployed to his country of birth, South Korea and — following 9/11 — to the Middle East.

    Rispondi

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