Piccole e Medie imprese sempre più social (parte 4)

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Andiamo avanti con il nostro percorso relativo all’interazione tra le Piccole e Medie Imprese ed i social network, cominciando a fissare bene dei punti chiave per chi ha intenzione di lavorare sempre più e soprattutto in maniera ottimale sui social network ed i social media più in generale.
Cominciamo con l’abolire un luogo comune che sta diventando troppo forte e di conseguenza può creare delle false illusioni agli aspiranti Social Media Manager, nella pianificazione delle loro campagne. Al netto contrario di quello che tutti sono abituati a pensare, il social network di Mark Zuckerberg, Facebook, non è l’unica potenziale risorsa e soprattutto destinazione di utilizzo per diventare forti e potenti sotto l’aspetto social.

 

Molti sono gli strumenti utili che possono tornare come fonte di “ricchezza” in una strategia di Social Media Marketing, ma il ruolo principale del Social Media Manager è proprio quello di capire quali sono gli strumenti più adatti all’orientamento del proprio brand e quindi, comodo è uno studio di relazione tra le varie alternative social rispetto al brand, ai prodotti, ai servizi ed alle risorse offerte. Facebook, crea la falsa illusione di essere il migliore e l’unico, semplicemente perché avendo al suo interno quasi tutti, comprese persone che conosciamo, il nostro lato introspettivo, mette l’accento sul fatto che “tutte” le personalità esistenti al mondo, potrebbero essere interessate ad essere presenti sul social network.

 

Non è così. Torna utile andare a considerare una serie di network professionali, come i più classici LinkedIn, oppure  Xing, ma anche le piattaforme di microblogging di comunicazione, come Twitter, oppure l’utilizzo degli strumenti di Google, sia dal nuovo punto di vista social, che dal punto di vista di indicizzazione e di ricerca, può essere veramente interessante come alternativa al classico Facebook. Attenzione quindi a non cadere nella rete del luogo comune, che può veramente rendere pessime le nostre scelte professionali sui network.

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  4. Dodgers star Shohei Ohtani suffers left shoulder injury during Game 2 of the World Series
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    Los Angeles Dodgers superstar Shohei Ohtani suffered a shoulder injury before the Dodgers’ 4-2 win over the New York Yankees in Game 2 of the World Series Saturday.

    The Japanese slugger sustained a left shoulder subluxation and will undergo more testing, Los Angeles Dodgers manager Dave Roberts said after the game, adding that the team is however “encouraged” about the injury.
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    “The strength was great,” Roberts told reporters. “The range of motion good. So, we’re encouraged. But obviously I can’t speculate because we don’t get the scans yet. So, once we get the scans, we’ll know more. Again, with the strength, the range of motion good, that’s certainly a positive.

    A shoulder subluxation occurs when “the humerus partially slides in and out of place quickly,” according to Johns Hopkins Medicine.

    With the Dodgers up 4-1 in the bottom of the seventh inning, Ohtani attempted to steal second base but was thrown out to end the inning. Ohtani, however, stayed on the ground grimacing in pain and eventually walked off the field with trainers holding his left arm.
    “Obviously when you get any one of your players that goes down, it’s concerning,” Roberts said. “But after kind of the range of motion, the strength test, I felt much better about it.”

    According to the FOX broadcast, microphones picked up a conversation between Ohtani and trainers saying that his left shoulder appears to have popped out of its socket.

    This weekend’s playoffs mark Ohtani’s first appearance in the postseason after he missed out in each of his six seasons with the Los Angeles Angels.

    The star player is riding on a series of remarkable accomplishments in recent months, including hitting his 50th homer of the season and stealing his 50th base in the Dodgers’ victory over the Miami Marlins last Thursday. Ohtani went on to rack up his 51st of each stat by the end of the contest.

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  9. What the rising popularity of Yemeni coffee shops says about third places
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    The most popular spot on a late Friday night in a pocket of Manhattan’s West Village isn’t a trendy bar or a Michelin-starred restaurant but a Yemeni coffee house chain strictly serving coffee, tea and pastries.

    A step into Qahwah House on Carmine Street offers a rich whiff of cardamom, Arabic music and crowds of people both at tables and in line to order. The energy spills over into the sidewalk, where some begin performing a Levantine folk dance known as dabke. It’s a snapshot of various Eastern cultures; Arabic, Farsi and Urdu fill the air, and some customers don traditional attire.
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    Qahwah House is just one of a string of Yemeni coffee chains that originated in the Arab-populated Detroit area and are rapidly springing up across the country, often where there are significant Middle Eastern and Muslim populations. Nineteen Qahwah House locations are open across seven states, with more under construction and expected to open this year. Another chain, Haraz, opened this month in the pricey SoHo neighborhood in Manhattan, with at least six more in the region planned in the next two years. Times Square will be home to two other chains, MOKAFE and Qamaria Yemeni Coffee Co.

    The rapid expansion of these shops underscores the demand for late-night social spots for not only young Muslims and Middle Easterners, but also younger people who are looking for a non-digital third space where they can hang out without alcohol or having to yell over loud music.
    They don’t have many other options. Malls, a traditional third place for young people, are growing more and more unpopular. Chains like Starbucks have become more like take-out counters. Alcohol-free lifestyles are growing even for those outside of the Muslim faith, which many practicing the religion already take part in.

    So for many young people in urban areas, especially those from immigrant communities looking for a way to connect to their cultures, it’s a great option.

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  15. What the rising popularity of Yemeni coffee shops says about third places
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    The most popular spot on a late Friday night in a pocket of Manhattan’s West Village isn’t a trendy bar or a Michelin-starred restaurant but a Yemeni coffee house chain strictly serving coffee, tea and pastries.

    A step into Qahwah House on Carmine Street offers a rich whiff of cardamom, Arabic music and crowds of people both at tables and in line to order. The energy spills over into the sidewalk, where some begin performing a Levantine folk dance known as dabke. It’s a snapshot of various Eastern cultures; Arabic, Farsi and Urdu fill the air, and some customers don traditional attire.
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    Qahwah House is just one of a string of Yemeni coffee chains that originated in the Arab-populated Detroit area and are rapidly springing up across the country, often where there are significant Middle Eastern and Muslim populations. Nineteen Qahwah House locations are open across seven states, with more under construction and expected to open this year. Another chain, Haraz, opened this month in the pricey SoHo neighborhood in Manhattan, with at least six more in the region planned in the next two years. Times Square will be home to two other chains, MOKAFE and Qamaria Yemeni Coffee Co.

    The rapid expansion of these shops underscores the demand for late-night social spots for not only young Muslims and Middle Easterners, but also younger people who are looking for a non-digital third space where they can hang out without alcohol or having to yell over loud music.
    They don’t have many other options. Malls, a traditional third place for young people, are growing more and more unpopular. Chains like Starbucks have become more like take-out counters. Alcohol-free lifestyles are growing even for those outside of the Muslim faith, which many practicing the religion already take part in.

    So for many young people in urban areas, especially those from immigrant communities looking for a way to connect to their cultures, it’s a great option.

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  18. A ring found among the debris of Florida’s recent hurricanes awaits its owner
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    Scattered across Florida’s hurricane-ravaged communities are piles of debris, remnants of what were once homes. Cherished memories — photo albums, family heirlooms, and tokens of love — swallowed by floodwaters and carried miles away, are now reduced to mere fragments and discarded amid the wreckage.

    But in one of these piles of lost memories, a small, inconspicuous velvet black box was discovered with a ring and a note that read: “I was 18 when my parents gave it to me.”
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    Now, Joe Kovach, the engineer managing one of the debris sites in Tarpon Springs, Florida, where the box was found, is searching for its owner.

    “Everyone has been basically dumping their entire lives onto the curb after the storm when everything flooded. My own boss’ house had 30 inches (of water) in it, and I saw his face and just how devastating it can be for everyone,” Kovach, an engineer with Pinellas County Public Works, told CNN.

    “A lot of people in the community were really affected by these two storms, if there’s just a little bit I can do to give back, then that’s perfect.”

    A contractor, who was gathering and condensing debris with an excavator, discovered the ring when he looked down and saw the box.

    “This was a needle in a haystack for sure. For something like that to survive all that when everything else was so wet and saturated, that was kind of incredible,” Kovach said.
    Although the ring was found after Hurricane Milton, Kovach is sure the treasure was initially lost amid the ruins of Hurricane Helene, based on the pile of debris it came from, which Pinellas County Public Works tracks. It is likely the owner of the ring is from Crystal Beach, Ozona, or Palm Harbor, Kovach said.

    On Tuesday, after the contractor informed him about the ring, Kovach posted a photo of the box and the note on several local community Facebook pages, asking if it belonged to anyone. He did not include a photo or description of the ring to ensure it is returned to the rightful owner who can accurately describe it. On the inside lid of the box is a gold engraving with the jewelry brand, “The Danbury Mint.”

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