Piccole e Medie imprese sempre più social (parte 4)

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Andiamo avanti con il nostro percorso relativo all’interazione tra le Piccole e Medie Imprese ed i social network, cominciando a fissare bene dei punti chiave per chi ha intenzione di lavorare sempre più e soprattutto in maniera ottimale sui social network ed i social media più in generale.
Cominciamo con l’abolire un luogo comune che sta diventando troppo forte e di conseguenza può creare delle false illusioni agli aspiranti Social Media Manager, nella pianificazione delle loro campagne. Al netto contrario di quello che tutti sono abituati a pensare, il social network di Mark Zuckerberg, Facebook, non è l’unica potenziale risorsa e soprattutto destinazione di utilizzo per diventare forti e potenti sotto l’aspetto social.

 

Molti sono gli strumenti utili che possono tornare come fonte di “ricchezza” in una strategia di Social Media Marketing, ma il ruolo principale del Social Media Manager è proprio quello di capire quali sono gli strumenti più adatti all’orientamento del proprio brand e quindi, comodo è uno studio di relazione tra le varie alternative social rispetto al brand, ai prodotti, ai servizi ed alle risorse offerte. Facebook, crea la falsa illusione di essere il migliore e l’unico, semplicemente perché avendo al suo interno quasi tutti, comprese persone che conosciamo, il nostro lato introspettivo, mette l’accento sul fatto che “tutte” le personalità esistenti al mondo, potrebbero essere interessate ad essere presenti sul social network.

 

Non è così. Torna utile andare a considerare una serie di network professionali, come i più classici LinkedIn, oppure  Xing, ma anche le piattaforme di microblogging di comunicazione, come Twitter, oppure l’utilizzo degli strumenti di Google, sia dal nuovo punto di vista social, che dal punto di vista di indicizzazione e di ricerca, può essere veramente interessante come alternativa al classico Facebook. Attenzione quindi a non cadere nella rete del luogo comune, che può veramente rendere pessime le nostre scelte professionali sui network.

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5.530 commenti su “Piccole e Medie imprese sempre più social (parte 4)”

  1. These are 2024’s top trending Halloween costumes, according to Google
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    An Olympic breakdancer, a Chipotle burrito and a pop star walk into a bar.

    This may sound like the start to a bad joke, but it could be a scene unfolding across the US on October 31, according to online search data.

    Google’s annual “Frightgeist” list has unveiled 25 costume ideas the tech giant says are “trending” in the build-up to Halloween. The list, based on comparisons of year-on-year search data from September, is also something of a who’s who of pop culture in 2024.

    Top of this year’s list is Bob, a shrunken-headed ghost from the recent “Beetlejuice” sequel. Viral breakdancer Raygun took second place, with Google noting a spike in searches for “green and yellow track suit” and “green track pants,” as worn during the Australian’s controversial Olympics performance. Third place went to CatNap, the cat-like monster from the popular video game series “Poppy Playtime.”

    Also in the top 10 were Deadpool’s female counterpart Lady Deadpool and singer Sabrina Carpenter, whose cut-out heart corset has spiked in searches this year, according to Google Trends.

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  2. Ukrainian President Volodymyr Zelensky will meet US President Joe Biden and Vice President Kamala Harris in Washington on Thursday. Leon Neal/Getty Images
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    Ukrainian President Volodymyr Zelensky’s visit to the White House on Thursday could be his final chance to convince a receptive American president of his country’s war aims.

    The precise details of the “victory plan” Zelensky plans to present in separate meetings to President Joe Biden and Vice President Kamala Harris are unknown, having been closely held until they are presented to the American leaders.

    But according to people briefed on its broad contours, the plan reflects the Ukrainian leader’s urgent appeals for more immediate help countering Russia’s invasion. Zelensky is also poised to push for long-term security guarantees that could withstand changes in American leadership ahead of what is widely expected to be a close presidential election between Harris and former President Donald Trump.
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    The plan, people familiar with it said, acts as Zelensky’s response to growing war weariness even among his staunchest of western allies. It will make the case that Ukraine can still win — and does not need to cede Russian-seized territory for the fighting to end — if enough assistance is rushed in.

    That includes again asking permission to fire Western provided long-range weapons deeper into Russian territory, a line Biden once was loathe to cross but which he’s recently appeared more open to as he has come under growing pressure to relent.

    Even if Biden decides to allow the long-range fires, it’s unclear whether the change in policy would be announced publicly.

    Biden is usually apt to take his time making decisions about providing Ukraine new capabilities. But with November’s election potentially portending a major change in American approach to the war if Trump were to win, Ukrainian officials — and many American ones — believe there is little time to waste.

    Trump has claimed he will be able to “settle” the war upon taking office and has suggested he’ll end US support for Kyiv’s war effort.

    “Those cities are gone, they’re gone, and we continue to give billions of dollars to a man who refused to make a deal, Zelensky. There was no deal that he could have made that wouldn’t have been better than the situation you have right now. You have a country that has been obliterated, not possible to be rebuilt,” Trump said during a campaign speech in Mint Hill, North Carolina, on Wednesday.

    Comments like those have lent new weight to Thursday’s Oval Office talks, according to American and European officials, who have described an imperative to surge assistance to Ukraine while Biden is still in office.

    As part of Zelensky’s visit, the US is expected to announce a major new security package, thought it will likely delay the shipping of the equipment due to inventory shortages, CNN previously reported according to two US officials. On Wednesday, the US announced a package of $375 million.

    The president previewed Zelensky’s visit to the White House a day beforehand, declaring on the margins of the United Nations General Assembly his administration was “determined to ensure that Ukraine has what it needs to prevail in fight for survival.”
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    “Tomorrow, I will announce a series of actions to accelerate support for Ukraine’s military – but we know Ukraine’s future victory is about more than what happens on the battlefield, it’s also about what Ukrainians do make the most of a free and independent future, which so many have sacrificed so much for,” he said.

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  8. Карго из Китая: Все, что нужно знать о поставках
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    Китай остается одним из крупнейших мировых производителей и экспортеров, предлагая огромный ассортимент товаров для компаний по всему миру. Карго-поставки из Китая стали популярным способом доставки продукции благодаря оптимальным срокам, доступной стоимости и возможности транспортировать практически любые виды товаров. В данной статье рассмотрим, что представляет собой карго-поставка из Китая, какие этапы она включает, и на что важно обратить внимание при ее организации.

    Что такое карго-поставка из Китая?
    Карго-поставка — это услуга транспортировки товаров из одной страны в другую, которая включает не только саму доставку, но и комплекс дополнительных услуг. Это могут быть складские услуги, упаковка, маркировка, таможенное оформление и доставка до конечного пункта назначения. Карго из Китая позволяет малым и средним компаниям эффективно закупать и перевозить продукцию без необходимости заключения сложных контрактов и самостоятельного решения вопросов логистики.
    Карго-поставка из Китая — это удобный и экономически выгодный способ транспортировки товаров для бизнеса любого масштаба. Компании-консолидаторы берут на себя все организационные вопросы, что позволяет клиентам сосредоточиться на развитии своего бизнеса. При выборе карго-компании важно учитывать репутацию, условия договора и предоставляемый спектр услуг, чтобы обеспечить надежную и безопасную доставку товаров.

    Карго из Китая — это возможность наладить бесперебойные поставки, оптимизировать логистику и увеличить ассортимент продукции, доступной для ваших клиентов.

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  10. Ремонт ультразвуковых аппаратов: особенности и важные аспекты
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    Ультразвуковые аппараты (УЗИ) играют ключевую роль в современной диагностической медицине. Они позволяют проводить точную и быструю диагностику различных заболеваний, что делает их незаменимыми для клиник и больниц. Однако, как и любая сложная техника, ультразвуковые аппараты могут выходить из строя. В таких случаях необходим профессиональный ремонт УЗИ-оборудования, который обеспечивает дальнейшую надежную и точную работу устройства.
    Ультразвуковые аппараты — это сложная техника, требующая внимательного отношения и профессионального подхода при ремонте и обслуживании. Чтобы обеспечить долгий срок службы устройства и высокую точность диагностики, важно своевременно проводить профилактическое обслуживание и обращаться к квалифицированным специалистам при возникновении проблем. Надежный сервисный центр не только оперативно решит все технические проблемы, но и обеспечит уверенность в дальнейшем использовании оборудования без сбоев.

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  11. Growing outside of Dearborn
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    During the day, Yemeni coffeehouses function similar to many neighborhood spots. Patrons host meetings, college students study and others pop in for a quick cup to-go.
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    But at night, they serve as de-facto living rooms, especially for young Muslims who don’t go to clubs and bar. From New York to Dallas, especially during the late nights of Ramadan, the crowd overflows into the street and you often have to yell to be heard inside. Some young Muslims even venture to the coffee shops in hopes of finding a life partner.

    Nowhere is this coffeehouse culture more pronounced, and celebrated, than in Dearborn, Michigan, a suburb of Detroit and home to one of the largest Arab American communities in the United States.

    Downtown Dearborn is peppered with different Yemeni coffee houses, which Howell said helped revitalize the Detroit area after the city became the largest municipality go to bankrupt in 2013. And it’s only growing.

    “It’s become sort of contagious,” Howell said. “Several Yemeni entrepreneurs are opening coffee houses of their own, each with its own sort of style and atmosphere.”

    The coffee chains have big ambitions beyond Dearborn. Qahwah House hopes to open another 20 to 30 locations in the next year, spanning across 12 states and Canada, Alhasbani said. They are also licensed out, but Alhasbani says he sets a high standard before agreeing to let anyone open a shop.

    “We have too many people that come (asking me) they want to open. I have more than 10 different requests a day just to open this kind of business,” he said. “We don’t give anyone license until we make sure the person has the love for the brand and his mind and his heart in the Qahwah House.”
    Another authentic Yemeni coffee chain, Haraz, also sees crowds of people throughout the day and night. They opened their first location in New York City last week — less than half a mile away from Qahwah House’s downtown Manhattan shop — and the franchisees plan to grow.

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  26. Where did Yemeni coffee shops come from?
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    In the Middle East, coffee isn’t a grab-and-go drink used to wake up with, but a social exchange. While coffee beans originated in Ethiopia, the earliest evidence of cultivation appeared in Yemen through trading across the Red Sea.
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    The practice followed into the early 20th century and across the world, when the first wave of Middle Eastern immigrants came to Detroit to work in the auto industry or shipping yards, Howell said. Most immigrants were men who migrated alone, so one of the first institutions they created were coffee houses where they would gather to socialize, share news about their home country, and even write letters back home. Many of the initial mosques in the area were originally established in the backs of the coffee houses.
    Yemeni men working in shipping on the Great Lakes “would work for months at a time and then have a few weeks off and then work again,” leaving them unable to visit their families back in Yemen, Howell said. “The coffee houses in the Detroit area were a really important institution.”

    “Our mission is to bring everyone in one place and share history,” Ibrahim Alhasbani, founder of the first contemporary Yemeni coffee chain Qahwah House, told CNN. “That’s why we serve the coffee in a pot. People come inside the store and they share one pot and they can talk and they share different stories.”

    A new chapter for Yemeni coffee
    Contemporary chains are designed by a new demographic — the descendants of these immigrants who are bringing Yemeni coffee culture to the American mainstream.

    The very first Qahwah Houses in Dearborn were airy and upscale, a familiar setting to patrons of established coffee chains. But they also brought with them Yemeni culture, with coffee beans imported from local farmers, artifacts from the region and the founder’s family tree on the wall.

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  30. Where did Yemeni coffee shops come from?
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    In the Middle East, coffee isn’t a grab-and-go drink used to wake up with, but a social exchange. While coffee beans originated in Ethiopia, the earliest evidence of cultivation appeared in Yemen through trading across the Red Sea.
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    The practice followed into the early 20th century and across the world, when the first wave of Middle Eastern immigrants came to Detroit to work in the auto industry or shipping yards, Howell said. Most immigrants were men who migrated alone, so one of the first institutions they created were coffee houses where they would gather to socialize, share news about their home country, and even write letters back home. Many of the initial mosques in the area were originally established in the backs of the coffee houses.
    Yemeni men working in shipping on the Great Lakes “would work for months at a time and then have a few weeks off and then work again,” leaving them unable to visit their families back in Yemen, Howell said. “The coffee houses in the Detroit area were a really important institution.”

    “Our mission is to bring everyone in one place and share history,” Ibrahim Alhasbani, founder of the first contemporary Yemeni coffee chain Qahwah House, told CNN. “That’s why we serve the coffee in a pot. People come inside the store and they share one pot and they can talk and they share different stories.”

    A new chapter for Yemeni coffee
    Contemporary chains are designed by a new demographic — the descendants of these immigrants who are bringing Yemeni coffee culture to the American mainstream.

    The very first Qahwah Houses in Dearborn were airy and upscale, a familiar setting to patrons of established coffee chains. But they also brought with them Yemeni culture, with coffee beans imported from local farmers, artifacts from the region and the founder’s family tree on the wall.

    Rispondi

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