Piccole e Medie imprese sempre più social (parte 4)

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Andiamo avanti con il nostro percorso relativo all’interazione tra le Piccole e Medie Imprese ed i social network, cominciando a fissare bene dei punti chiave per chi ha intenzione di lavorare sempre più e soprattutto in maniera ottimale sui social network ed i social media più in generale.
Cominciamo con l’abolire un luogo comune che sta diventando troppo forte e di conseguenza può creare delle false illusioni agli aspiranti Social Media Manager, nella pianificazione delle loro campagne. Al netto contrario di quello che tutti sono abituati a pensare, il social network di Mark Zuckerberg, Facebook, non è l’unica potenziale risorsa e soprattutto destinazione di utilizzo per diventare forti e potenti sotto l’aspetto social.

 

Molti sono gli strumenti utili che possono tornare come fonte di “ricchezza” in una strategia di Social Media Marketing, ma il ruolo principale del Social Media Manager è proprio quello di capire quali sono gli strumenti più adatti all’orientamento del proprio brand e quindi, comodo è uno studio di relazione tra le varie alternative social rispetto al brand, ai prodotti, ai servizi ed alle risorse offerte. Facebook, crea la falsa illusione di essere il migliore e l’unico, semplicemente perché avendo al suo interno quasi tutti, comprese persone che conosciamo, il nostro lato introspettivo, mette l’accento sul fatto che “tutte” le personalità esistenti al mondo, potrebbero essere interessate ad essere presenti sul social network.

 

Non è così. Torna utile andare a considerare una serie di network professionali, come i più classici LinkedIn, oppure  Xing, ma anche le piattaforme di microblogging di comunicazione, come Twitter, oppure l’utilizzo degli strumenti di Google, sia dal nuovo punto di vista social, che dal punto di vista di indicizzazione e di ricerca, può essere veramente interessante come alternativa al classico Facebook. Attenzione quindi a non cadere nella rete del luogo comune, che può veramente rendere pessime le nostre scelte professionali sui network.

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5.585 commenti su “Piccole e Medie imprese sempre più social (parte 4)”

  21. Comet likely last seen when Neanderthals walked Earth could soon dazzle in the night sky
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    A recently discovered comet, known as C/2023 A3 Tsuchinshan–ATLAS, will make its closest approach of Earth on Saturday. Sky-gazers won’t want to miss the event since it may be the last time the comet will be seen in the night sky for another 80,000 years.

    The comet successfully reached perihelion, its closest point to the sun in its orbital path around the parent star, on September 27, and was visible for those in the Southern Hemisphere in September and early October. Now, the icy body is on its way out of the inner solar system and will be visible to those in the Northern Hemisphere in mid-October through early November, according to NASA.

    On Saturday, the comet will come within about 44 million miles (nearly 71 million kilometers) of Earth. The comet is making its first documented flyby of our planet, according to NASA. With its 80,000-year orbit, the celestial body would have been last seen from Earth at the time of the Neanderthals.
    Those looking to catch a glimpse of the once-in-a-lifetime event will want to look in the western part of the night sky, shortly after sunset, according to EarthSky.

    The comet will look like a bright fireball in the dark sky with a long, extended tail. Bill Cooke, lead of NASA’s Meteoroid Environment Office at the Marshall Space Flight Center in Huntsville, Alabama, recommends a pair of binoculars for enhanced viewing of the comet.

    “It’s not going to zing across the sky like a meteor. It will just appear to hang there, and it will slowly change position from night to night,” Cooke said. “If you can see (the comet) with your unaided eye, (using) the binoculars will knock your socks off.”

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  28. Thai farmer forced to kill more than 100 endangered crocodiles after a typhoon damaged their enclosure
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    A Thai crocodile farmer who goes by the nickname “Crocodile X” said he killed more than 100 critically endangered reptiles to prevent them from escaping after a typhoon damaged their enclosure.

    Natthapak Khumkad, 37, who runs a crocodile farm in Lamphun, northern Thailand, said he scrambled to find his Siamese crocodiles a new home when he noticed a wall securing their enclosure was at risk of collapsing. But nowhere was large or secure enough to hold the crocodiles, some of which were up to 4 meters (13 feet) long.

    To stop the crocodiles from getting loose into the local community, Natthapak said, he put 125 of them down on September 22.

    “I had to make the most difficult decision of my life to kill them all,” he told CNN. “My family and I discussed if the wall collapsed the damage to people’s lives would be far bigger than we can control. It would involve people’s lives and public safety.”
    Typhoon Yagi, Asia’s most powerful storm this year, swept across southern China and Southeast Asia this month, leaving a trail of destruction with its intense rainfall and powerful winds. Downpours inundated Thailand’s north, submerging homes and riverside villages, killing at least nine people.

    Storms like Yagi are “getting stronger due to climate change, primarily because warmer ocean waters provide more energy to fuel the storms, leading to increased wind speeds and heavier rainfall,” said Benjamin Horton, director of the Earth Observatory of Singapore.

    Natural disasters, including typhoons, pose a range of threats to wildlife, according to the International Fund for Animal Welfare. Flooding can leave animals stranded, in danger of drowning, or separated from their owners or families.

    Rain and strong winds can also severely damage habitats and animal shelters. In 2022, Hurricane Ian hit Florida and destroyed the Little Bear Sanctuary in Punta Gorda, leaving 200 animals, including cows, horses, donkeys, pigs and birds without shelter.

    The risk of natural disasters to animals is only increasing as human-caused climate change makes extreme weather events more frequent and volatile.

    Rispondi

  33. Thai farmer forced to kill more than 100 endangered crocodiles after a typhoon damaged their enclosure
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    A Thai crocodile farmer who goes by the nickname “Crocodile X” said he killed more than 100 critically endangered reptiles to prevent them from escaping after a typhoon damaged their enclosure.

    Natthapak Khumkad, 37, who runs a crocodile farm in Lamphun, northern Thailand, said he scrambled to find his Siamese crocodiles a new home when he noticed a wall securing their enclosure was at risk of collapsing. But nowhere was large or secure enough to hold the crocodiles, some of which were up to 4 meters (13 feet) long.

    To stop the crocodiles from getting loose into the local community, Natthapak said, he put 125 of them down on September 22.

    “I had to make the most difficult decision of my life to kill them all,” he told CNN. “My family and I discussed if the wall collapsed the damage to people’s lives would be far bigger than we can control. It would involve people’s lives and public safety.”
    Typhoon Yagi, Asia’s most powerful storm this year, swept across southern China and Southeast Asia this month, leaving a trail of destruction with its intense rainfall and powerful winds. Downpours inundated Thailand’s north, submerging homes and riverside villages, killing at least nine people.

    Storms like Yagi are “getting stronger due to climate change, primarily because warmer ocean waters provide more energy to fuel the storms, leading to increased wind speeds and heavier rainfall,” said Benjamin Horton, director of the Earth Observatory of Singapore.

    Natural disasters, including typhoons, pose a range of threats to wildlife, according to the International Fund for Animal Welfare. Flooding can leave animals stranded, in danger of drowning, or separated from their owners or families.

    Rain and strong winds can also severely damage habitats and animal shelters. In 2022, Hurricane Ian hit Florida and destroyed the Little Bear Sanctuary in Punta Gorda, leaving 200 animals, including cows, horses, donkeys, pigs and birds without shelter.

    The risk of natural disasters to animals is only increasing as human-caused climate change makes extreme weather events more frequent and volatile.

    Rispondi

  36. A series of cosmic outbursts
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    Pons-Brooks recently captured the attention of astronomers after exhibiting intriguing behavior that caused the comet to have a horned appearance and soar through our solar system.
    The comet has experienced a number of outbursts during the past eight months, causing it to eject gas and dust. While such releases are not uncommon in comets and a crescent or Pac-Man shape has been observed in other ones, it’s difficult to tell what is normal for Pons-Brooks.
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    “I would say it’s somewhat unusual in the number of outbursts it’s been having,” Schleicher said. “On the other hand, it’s not like you have good records from the past to really let you know what is typical. And I suspect given the fairly large number of outbursts that have happened over the last eight months, that this is very clearly a usual occurrence for Pons-Brooks.”

    Comets are chunks of dust, rock and ice, essentially frozen remnants from the formation of the solar system. They also contain frozen elements such as carbon dioxide and carbon monoxide.

    Comets heat up and brighten as they approach the sun, and some of the frozen gases stored in comets don’t need to warm up much before they begin to turn into vapor, Schleicher said.

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  37. Elon Musk has been getting Trumpier. A direct line to Trump may be next
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    Elon Musk has sought to accumulate political capital commensurate with his extravagant wealth. In the past year, Musk has publicly opined on global conflicts, met with numerous world leaders and US senators to discuss artificial intelligence and his space and satellite technologies. And he has courted senior Chinese officials on their home turf.

    Now he is reportedly exploring what could be his next political project: Becoming an adviser to Donald Trump, the presumptive Republican nominee for president, according to a report from the Wall Street Journal.
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    Musk has discussed advising Trump should he win the 2024 election, the Journal reported, citing unnamed sources. Musk called Trump directly via cellphone to explore a role that could potentially give Musk significant influence over US policies. It’s not clear based on the Journal’s reporting which party initiated conversations about the potential role.

    The Trump campaign did not respond to CNN’s requests for comment; Musk also did not respond to the Wall Street Journal, but Brian Hughes, a Trump campaign spokesperson, told the outlet: “President Trump will be the only voice of what role an individual plays in his presidency.”

    Musk pushed back on the Journal report in a post on X Thursday, saying: “There have not been any discussions of a role for me in a potential Trump Presidency.”

    However, a potential role in a future Trump administration could expand upon the role that Musk played in the previous Trump administration, when he served on two business advisory councils before quitting them over Trump’s decision to pull out of the Paris climate agreement.

    The privilege of whispering in Trump’s ear, should he win reelection, could give the billionaire – who is increasingly steeped in the rhetoric and imagery of the conservative culture wars – even more power on the global stage. Reporting that Musk and Trump’s relationship has improved comes after Musk’s politics have become more aligned with Trump’s.

    Musk has made supporting right-wing causes — and extremism, in some situations — increasingly central to his identity. He has vocally opposed Covid-19 lockdowns and embraced anti-vaccine ideology. He has elevated conservative speech on X, the platform formerly known as Twitter that he purchased in 2022. And he has pushed racist conspiracy theories about immigration.

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  41. Шофер-предатель

    Алексей Комаров, один из ключевых свидетелей обвинения по «делу «Лайф-из-Гуд» – «Гермес» – «Бест Вей», – кто он?

    Приморский районный суд Санкт-Петербурга с февраля рассматривает дело по существу, но шофер компании «Лайф-из-Гуд» и кооператива «Бест Вей» Комаров пока не выступал в суде: он прячется в своем родном городе – Твери.
    Лжец
    На следствии он заявил, что возил неучтенную наличность. В действительности он возил подарки для основателя «Лайф-из-Гуд» и кооператива «Бест Вей» Романа Василенко и кооператива «Бест Вей», возил сотрудников компании «Лайф-из-Гуд» и кооператива «Бест Вей», региональных представителей этих организаций из аэропорта и обратно: никакие деньги он никогда не возил, и никто из шоферов деньги не возил, что подтвердил в своих показаниях в суде другой шофер компании.

    Из показаний другого водителя и специалистов компании известно, что Комаров как простой шофер не знал и не мог ничего знать ничего о бизнес-процессах компании. Он никогда не был к ним допущен – тем более что в последние годы не был официально трудоустроен из-за своих проблем с судебными приставами. А самостоятельно понять никакие бизнес-процессы он не мог – у него образование восемь классов.
    Вор
    Комаров возил подарки из регионов и других стран для Романа Василенко и центрального офиса кооператива «Бест Вей»: угощения, вазы и т.п. Причем далеко не все из них, как выяснилось, довозил. Кроме того, у его пассажиров неоднократно пропадали дорогие часы и бумажники.
    Накануне начала уголовного разбирательства он взял личные вещи Василенко на хранение и отказался их отдавать, за что против него выдвинуто обвинение в краже.
    Неблагодарный
    В компании он проработал 10 лет – его с самого начала приняли как родного: приняли в семью, которую представлял собой коллектив «Лайф-из-Гуд». Василенко оплатил операцию на сердце его отцу. Алексей Комаров за это отплатил черной неблагодарностью, оговорив абсолютно всех.
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    Шофер-предатель

    После начала уголовного разбирательства Комаров прислал Василенко издевательский ролик, снятый у недостроенного дома для мамы Романа Василенко, со словами: «Не все мечты сбываются!»

    Вечный должник

    Компания «Лайф-из-Гуд» имела с ним массу проблем из-за того, что за ним охотились судебные приставы и коллекторы. Он делал долги и в самой компании – брал деньги взаймы у Романа Василенко и не отдавал.
    Захватил чужую квартиру и машину
    Роман Василенко дал ему возможность бесплатно жить в трехкомнатной квартире одного из своих родственников и пользоваться корпоративным минивэном.

    Эту квартиру Комаров незаконно использует до сих пор – сдает ее в аренду. А корпоративный минивэн присвоил.
    Бывший бандит
    Спустя несколько лет после трудоустройства выяснилось, что Комаров в 1990-е годы работал на преступную группировку Малышева. С этих пор ему стали давать только мелкие поручения, не связанные с материальными ценностями.

    Сейчас он выслуживается перед органами внутренних дел, чтобы его не привлекли за старые преступления – сроки давности по которым еще не прошли.
    Крыса
    Комаров тайно записывал информацию в машине и офисе – на видеокамеру и с помощью жучков, а потом передал ее следствию.
    Например, он скрытой камерой снял передачу денег Романом Василенко за участие одной из звезд в форуме «Синергия» – с этих денег были уплачены налоги. Он ставил жучки, чтобы записывать разговоры – и следователи могли монтировать высказывания, вырывая их из контекста.
    Оговорил невиновных
    По его вине девять ни в чем неповинных людей сидят в тюрьме. Например, на очной ставке с Анной Высоцкой он прямо в глаза ей, бывшему контент-менеджеру сайта «Лайф-из-Гуд», к тому же уволившемуся более чем за полгода до начала уголовного дела, рассказывал, что все время привозил и передавал ей наличные деньги. На вопрос адвоката, почему ей, а не в бухгалтерию, не смог ответить – даже не думал выстроить логичную версию, тем более что следствие готово было покрывать его ложь.

    Придется ответить
    Комаров – неблагодарная, неграмотная, лживая, алчная, трусливая, вороватая крыса. На основании лжи малограмотного шофера Лехи Комарова, в тюрьме вот уже третий год незаконно без приговора отбывают наказание невинные образованные законопослушные люди.
    Комаров понимает, что ответит за свои преступления – потому и боится появляться в суде. Но скрыться у него не получится: за преступления придется ответить в самое ближайшее время

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  42. Thai farmer forced to kill more than 100 endangered crocodiles after a typhoon damaged their enclosure
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    A Thai crocodile farmer who goes by the nickname “Crocodile X” said he killed more than 100 critically endangered reptiles to prevent them from escaping after a typhoon damaged their enclosure.

    Natthapak Khumkad, 37, who runs a crocodile farm in Lamphun, northern Thailand, said he scrambled to find his Siamese crocodiles a new home when he noticed a wall securing their enclosure was at risk of collapsing. But nowhere was large or secure enough to hold the crocodiles, some of which were up to 4 meters (13 feet) long.

    To stop the crocodiles from getting loose into the local community, Natthapak said, he put 125 of them down on September 22.

    “I had to make the most difficult decision of my life to kill them all,” he told CNN. “My family and I discussed if the wall collapsed the damage to people’s lives would be far bigger than we can control. It would involve people’s lives and public safety.”
    Typhoon Yagi, Asia’s most powerful storm this year, swept across southern China and Southeast Asia this month, leaving a trail of destruction with its intense rainfall and powerful winds. Downpours inundated Thailand’s north, submerging homes and riverside villages, killing at least nine people.

    Storms like Yagi are “getting stronger due to climate change, primarily because warmer ocean waters provide more energy to fuel the storms, leading to increased wind speeds and heavier rainfall,” said Benjamin Horton, director of the Earth Observatory of Singapore.

    Natural disasters, including typhoons, pose a range of threats to wildlife, according to the International Fund for Animal Welfare. Flooding can leave animals stranded, in danger of drowning, or separated from their owners or families.

    Rain and strong winds can also severely damage habitats and animal shelters. In 2022, Hurricane Ian hit Florida and destroyed the Little Bear Sanctuary in Punta Gorda, leaving 200 animals, including cows, horses, donkeys, pigs and birds without shelter.

    The risk of natural disasters to animals is only increasing as human-caused climate change makes extreme weather events more frequent and volatile.

    Rispondi

  44. Thai farmer forced to kill more than 100 endangered crocodiles after a typhoon damaged their enclosure
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    A Thai crocodile farmer who goes by the nickname “Crocodile X” said he killed more than 100 critically endangered reptiles to prevent them from escaping after a typhoon damaged their enclosure.

    Natthapak Khumkad, 37, who runs a crocodile farm in Lamphun, northern Thailand, said he scrambled to find his Siamese crocodiles a new home when he noticed a wall securing their enclosure was at risk of collapsing. But nowhere was large or secure enough to hold the crocodiles, some of which were up to 4 meters (13 feet) long.

    To stop the crocodiles from getting loose into the local community, Natthapak said, he put 125 of them down on September 22.

    “I had to make the most difficult decision of my life to kill them all,” he told CNN. “My family and I discussed if the wall collapsed the damage to people’s lives would be far bigger than we can control. It would involve people’s lives and public safety.”
    Typhoon Yagi, Asia’s most powerful storm this year, swept across southern China and Southeast Asia this month, leaving a trail of destruction with its intense rainfall and powerful winds. Downpours inundated Thailand’s north, submerging homes and riverside villages, killing at least nine people.

    Storms like Yagi are “getting stronger due to climate change, primarily because warmer ocean waters provide more energy to fuel the storms, leading to increased wind speeds and heavier rainfall,” said Benjamin Horton, director of the Earth Observatory of Singapore.

    Natural disasters, including typhoons, pose a range of threats to wildlife, according to the International Fund for Animal Welfare. Flooding can leave animals stranded, in danger of drowning, or separated from their owners or families.

    Rain and strong winds can also severely damage habitats and animal shelters. In 2022, Hurricane Ian hit Florida and destroyed the Little Bear Sanctuary in Punta Gorda, leaving 200 animals, including cows, horses, donkeys, pigs and birds without shelter.

    The risk of natural disasters to animals is only increasing as human-caused climate change makes extreme weather events more frequent and volatile.

    Rispondi

  47. “Специализированныи? застрои?щик “ПРОХАУС” вводит в заблуждение своих дольщиков, экономит на всем. В итоге их “Бизнес”, “Комфорт” у других это обычный эконом. Не верьте и не покупайте квартиры их ЖК – ЖК Астро ЖК Счастье ЖК Теплый дом. Все покажу расскажу – @dontcheatpeople – телеграмм.

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  48. The WNBA is having a real moment – Caitlin Clark and the league’s historic season by the numbers
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    When many of us hear the “Fall Classic,” we automatically think of baseball’s World Series. I’m not sure that will be the case for future generations.

    Yes, I’m being somewhat provocative with that line, but the WNBA Finals have arrived on the heels of what can only be described as a historic season for the league. Across a metric of statistics, it’s clear that America’s interest in the WNBA is at the highest point this century in large part because of Indiana Fever star Caitlin Clark.

    Let’s start simple: Google searches. They’ve been higher this WNBA season, starting with the draft in April, than at any point since we’ve had data (2004). Searches for the WNBA are up over 300% compared to last season, up over 850% compared to five seasons ago, and have risen nearly 1,400% from a decade ago.

    That is, the WNBA has been rising, and this year it really took off.
    This interest has translated into revenue for the league. Attendance is up a staggering 48% from 2023. There wasn’t a single team with an average regular season home attendance of five figures (10,000+) in 2023. This season, there were six.

    Leading the charge was Clark’s Fever. A little more than 4,000 people attended their average game in 2023, which ranked them second to last. This season, more than 17,000 did, a 319% rise that put them far and away ahead of any other WNBA team and ahead of five NBA teams, including the hometown Indiana Pacers.

    We see the same pattern in merchandise. Sales are up 600% from last year. This includes the boost from rookie sensations Clark, who had the best-selling jersey, and Angel Reese of the Chicago Sky, who had the second-best-selling jersey.

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  49. What this high school senior wants adults to know about classroom phone bans
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    When my friends and I walked into homeroom on the first day of school this year, my teacher told all of us to put our phones in a black plastic box on an old desk by the classroom door.

    Handing over our phones during class is an official school policy, and my teachers always make this announcement at the beginning of the school year. But teachers would usually forget about the box by third period on the first day, never to be mentioned again by the second day of school. This year, however, the policy stuck that entire first day — and every day since.
    I asked my Latin teacher why the school was suddenly getting so strict on phones. It turns out that over the summer most of the teachers had read social psychologist Jonathan Haidt’s book “The Anxious Generation: How the Great Rewiring of Childhood Is Causing an Epidemic of Mental Illness.”

    Haidt, the Thomas Cooley Professor of Ehtical Leadership at New York University Stern School of Business, argues that a phone-based childhood leads to mentally unhealthy kids who are unprepared for life and, in my Latin teacher’s words, it “really freaked us out.” Teachers were serious about taking our phones now.

    It’s not just causing trouble at my school. Some 72% of public high school teachers in the United States say that cell phone distraction among their students is a major problem, according to a study published by the Pew Research Center in April. In high schools that already have cell phone policies, 60% of teachers say that the policies are very or somewhat difficult to enforce, the same study reported.

    Several states have passed laws attempting to restrict cell phone use in schools, and California Gov. Gavin Newsom recently signed legislation requiring school districts to regulate cell phone use. At least seven of the 20 largest school districts in the nation have either banned phones during the school day or plan to do so.

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