Piccole e Medie imprese sempre più social (parte 4)

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Andiamo avanti con il nostro percorso relativo all’interazione tra le Piccole e Medie Imprese ed i social network, cominciando a fissare bene dei punti chiave per chi ha intenzione di lavorare sempre più e soprattutto in maniera ottimale sui social network ed i social media più in generale.
Cominciamo con l’abolire un luogo comune che sta diventando troppo forte e di conseguenza può creare delle false illusioni agli aspiranti Social Media Manager, nella pianificazione delle loro campagne. Al netto contrario di quello che tutti sono abituati a pensare, il social network di Mark Zuckerberg, Facebook, non è l’unica potenziale risorsa e soprattutto destinazione di utilizzo per diventare forti e potenti sotto l’aspetto social.

 

Molti sono gli strumenti utili che possono tornare come fonte di “ricchezza” in una strategia di Social Media Marketing, ma il ruolo principale del Social Media Manager è proprio quello di capire quali sono gli strumenti più adatti all’orientamento del proprio brand e quindi, comodo è uno studio di relazione tra le varie alternative social rispetto al brand, ai prodotti, ai servizi ed alle risorse offerte. Facebook, crea la falsa illusione di essere il migliore e l’unico, semplicemente perché avendo al suo interno quasi tutti, comprese persone che conosciamo, il nostro lato introspettivo, mette l’accento sul fatto che “tutte” le personalità esistenti al mondo, potrebbero essere interessate ad essere presenti sul social network.

 

Non è così. Torna utile andare a considerare una serie di network professionali, come i più classici LinkedIn, oppure  Xing, ma anche le piattaforme di microblogging di comunicazione, come Twitter, oppure l’utilizzo degli strumenti di Google, sia dal nuovo punto di vista social, che dal punto di vista di indicizzazione e di ricerca, può essere veramente interessante come alternativa al classico Facebook. Attenzione quindi a non cadere nella rete del luogo comune, che può veramente rendere pessime le nostre scelte professionali sui network.

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  7. The world’s best pizza for 2024 isn’t in Naples – or even in Italy. Here’s where it is …
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    Many New Yorkers will gladly tell anyone who’ll listen – and even those who won’t – about how they have the best pizza. And now they’ve got some mouth-watering new back-up for their long-standing culinary claims.

    This week, the Italy-based 50 Top Pizza Awards came out with its 2024 worldwide list, and a Lower East Side restaurant came out on top.

    Una Pizza Napoletana, opened by pizza maestro Anthony Mangieri in March 2022, not only beat out US competitors but also global ones. That includes pizzerias in Naples, Italy, the holy land for pizza aficionados and foodies in general.

    “It’s inspiring to be recognized for this 30 years into my career, especially in Naples where pizza originated,” Mangieri said in an email to CNN Travel on Thursday.
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    Adding to their bragging rights, New Yorkers saw three other pizzerias make the 2024 list, which included 101 restaurants in total (despite the “50” in the name of the awards). The rankings for the other New York pizzerias were Ribalta at No. 19, Don Antonio at No. 30 and L’industrie Pizzeria at No. 80.

    Italy still managed to dominate the overall list with 41 eateries while the United States got a total of 15 places recognized. And Naples managed to best New York with five entries on the list, including a tie for the No. 2 spot with Diego Vigtaliano Pizzeria.

    Showing how truly global the awards are, nations not exactly known for their pizza scenes –South Korea, Bolivia and India, to name three ­– were represented on the list.

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