Piccole e Medie imprese sempre più social (parte 4)

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Andiamo avanti con il nostro percorso relativo all’interazione tra le Piccole e Medie Imprese ed i social network, cominciando a fissare bene dei punti chiave per chi ha intenzione di lavorare sempre più e soprattutto in maniera ottimale sui social network ed i social media più in generale.
Cominciamo con l’abolire un luogo comune che sta diventando troppo forte e di conseguenza può creare delle false illusioni agli aspiranti Social Media Manager, nella pianificazione delle loro campagne. Al netto contrario di quello che tutti sono abituati a pensare, il social network di Mark Zuckerberg, Facebook, non è l’unica potenziale risorsa e soprattutto destinazione di utilizzo per diventare forti e potenti sotto l’aspetto social.

 

Molti sono gli strumenti utili che possono tornare come fonte di “ricchezza” in una strategia di Social Media Marketing, ma il ruolo principale del Social Media Manager è proprio quello di capire quali sono gli strumenti più adatti all’orientamento del proprio brand e quindi, comodo è uno studio di relazione tra le varie alternative social rispetto al brand, ai prodotti, ai servizi ed alle risorse offerte. Facebook, crea la falsa illusione di essere il migliore e l’unico, semplicemente perché avendo al suo interno quasi tutti, comprese persone che conosciamo, il nostro lato introspettivo, mette l’accento sul fatto che “tutte” le personalità esistenti al mondo, potrebbero essere interessate ad essere presenti sul social network.

 

Non è così. Torna utile andare a considerare una serie di network professionali, come i più classici LinkedIn, oppure  Xing, ma anche le piattaforme di microblogging di comunicazione, come Twitter, oppure l’utilizzo degli strumenti di Google, sia dal nuovo punto di vista social, che dal punto di vista di indicizzazione e di ricerca, può essere veramente interessante come alternativa al classico Facebook. Attenzione quindi a non cadere nella rete del luogo comune, che può veramente rendere pessime le nostre scelte professionali sui network.

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    Just over a century ago, Kayakoy, or Levissi as it was known, was a bustling town of at least 10,000 Greek Orthodox Christians, many of whom were craftspeople who lived peacefully alongside the region’s Muslim Turkish farmers. But in the upheaval surrounding Turkey’s emergence as an independent republic, their simple lives were torn apart.

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    Rafael Nadal, the ‘King of Clay’ and 14-time winner of the French Open held annually on this court, is the sentimental favorite. Nadal has endeared himself to the Paris faithful over the years with his dominance of the French Open and is attempting to make one final run for gold on what could potentially be one of his last runs on these famous clay courts as he alludes to a career which is slowly winding down.

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    Ben Shelton, the rising 21-year-old US star ranked No. 14 in the world, said the Olympics fall at a tough time in the tournament schedule, as he will be coming off a stint in Europe and wants to prepare for the US Open.

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    Ben Shelton, the rising 21-year-old US star ranked No. 14 in the world, said the Olympics fall at a tough time in the tournament schedule, as he will be coming off a stint in Europe and wants to prepare for the US Open.

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    The US city of Milwaukee is already home to the world’s tallest timber tower. But another, even taller, wooden skyscraper could be added to its skyline, designed by Vancouver-based studio Michael Green Architects (MGA).

    The firm recently released plans for the development, which includes a 55-story tower made principally from mass timber — thick, compressed, multilayered panels of solid wood. If built, it would usurp the current world title holder, the 25-story Ascent tower by Korb + Associates Architects, as well as becoming the tallest building in the state of Wisconsin.

    MGA, which specializes in wooden architecture, hopes that the project will set a “new global benchmark for mass timber construction.”

    The project is part of the redevelopment of the Marcus Performing Arts Center, which opened in 1969 and won the Honor Award for Excellence in Architectural Design from the American Institute of Architects in 1970. Led by Neutral, which bills itself as a “regenerative development company,” the redesign will transform what is currently the center’s concrete parking lot into a space with residential units, offices, restaurants, cafes, grocery stores and public plazas. According to MGA, construction will cost an estimated $700 million. The plan is currently going through the city’s approval process, during which it is expected to evolve.

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    While the use of mass timber is steadily increasing worldwide, thanks to changes in building regulations and shifting attitudes towards the material, it has yet to match the sheer height of buildings made of concrete and steel — although a slew of timber high-rises have been proposed in recent years. MGA says its tower design would be approximately 600 feet (182 meters) tall — more than double the 284 feet (87 meter) tall Ascent tower.

    “The race for height is important,” said Michael Green, an architect and founder of MGA. “It’s not about showing off, it’s about showing what’s possible to the public.”

    He argued that the reason timber skyscrapers haven’t yet become mainstream is because climate change hasn’t been at the center of the conversation. “We didn’t really need to challenge the status quo of steel and concrete,” he said. “But because those materials are so hard on the climate, we had to find a different way to build towers and big buildings in general.”

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    In travel news this week: an accidental megadeal on first-class tickets, the world’s best-connected airport and why now is a good time to plan a trip to Europe. Plus a bit of relief for those of you traveling this Labor Day weekend.

    Goodbye to EU passport stamps
    Paper mementoes of our travels, from boarding cards to even passports themselves, are fast moving into obsolescence.

    The inky, smudgy joy of a fresh passport stamp will be a thing of the past for visitors to the 29 countries of the European Union Schengen Area starting November 10. That’s when the new automated Entry/Exit System (EES) comes into effect.

    It’s separate from the delayed ETIAS visa waiver program, which is due to start in the first half of 2025 and will mean travelers from outside the EU will be charged a €7 entry fee that is valid for three years.

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    Get your stamps while you can with these European vacation picks.

    Il dolce far niente – “the sweetness of doing nothing” – has been perfected by Italians on their vacations in southern sweet spots such as Naples, Ischia, Puglia, the Amalfi Coast and Capri. These remarkable photographs by UK photographer Lucy Laucht show how to relax the Italian way.

    In Hungary, the Gresham Palace is the grandest Budapest hotel of them all, having sat in its prime position overlooking the River Danube for more than a century. Here’s how this architectural gem looks in its current incarnation.

    Finally, if you’re considering a longer stay, an idyllic Swedish town is selling off land with prices so low you might think they’re mistakes. But Gotene, 320 kilometers (200 miles) southwest of Stockholm, is indeed selling plots with prices starting at just 1 krona, or 9 US cents, per square meter (11 square feet).

    Aviation news
    An airline accidentally offered a megadeal on first-class tickets, with 300 lucky customers getting savings of 85% off. Here’s what happened next.

    The staff at Australian flag carrier Qantas must have been flat-out like a lizard drinking sorting that mess out. And if you don’t understand that lingo, it’s time to check out our guide to Aussie slang.

    An airport on the edge of southeast Europe has been named the best connected in the world, with more than 300 direct flights to unique destinations. It’s been networking fast, too; it only opened in 2018.

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  41. Обвинения Василенко в мошенничестве не подтвердились?
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    По информации ряда источников, уголовное преследование основателя маркетинговой компании «Лайф-из-Гуд» и кооператива «Бест Вей» Романа Василенко может быть прекращено. Правоохранительные органы, как сообщил нам ряд сенаторов и депутатов Государственной думы, провели новую оценку обвинений в его адрес с учетом того, что несколько свидетелей, в том числе критически относящихся к Василенко, указывают, что он вряд ли причастен к мошенничеству, так как не имел прямого доступа к серверам платежной системы, а в мошенничестве давно замечен бывший IT-директор компании «Лайф-из-Гуд» Евгений Набойченко. И Василенко виноват разве что в том, что привлек Набойченко в 2014 году к работе, несмотря на негативные сигналы, характеризующие и его стиль поведения, и склонность брать чужое.

    Роман Викторович Василенко – санкт-петербургский бизнес-консультант, создатель сети независимых предпринимателей, занимавшихся продвижением финансовых продуктов под эгидой основанной им компании «Лайф-из-Гуд», а также основатель Международной бизнес-академии IBA.

    Сеть под эгидой «Лайф-из-Гуд» занималась, в частности, продвижением таких финансовых продуктов, как счета для получения пассивного дохода Vista иностранной инвестиционной компании «Гермес», зарегистрированной в Белизе, и приобретение квартир в рассрочку с помощью кооператива «Бест Вей», при которой возможно было как внести первоначальный паевый взнос, так и накапливать его на счете в кооперативе без процентов. При этом сами по себе эти юридические лица между собой не связаны.

    Василенко не был ни топ-менеджером, ни собственником «Гермеса» – он сотрудничал с компанией по продвижению ее продуктов в России. А вот Набойченко был сотрудником «Гермеса» – он управлял платежной системой этой компании в России: занял эту должность, скорее всего, по рекомендации Василенко, но Василенко в части управления платежной системой «Гермесу» не подчинялся.

    В отличие от «Гермеса» по отношению к кооперативу Василенко является основателем и был председателем его правления до весны 2021 года (позднее около года был главой наблюдательного органа – совета кооператива). С весны 2022 года – рядовой пайщик кооператива: не входит в состав его руководящих органов.

    Василенко работал не только в России, но и в Казахстане, Киргизии, Белоруссии, Украине, на Кипре, в Австрии, Венгрии. Во многих этих странах созданы кооперативные проекты по приобретению жилья.

    Кроме того, Василенко известен как меценат, вложивший миллионы рублей в поддержку федеральных бизнес-инициатив (форум «Синергия»), культурных инициатив (фестиваль «Добровидение»), также принимает участие в иной благотворительной деятельности (в частности, поддержка детских медицинских учреждений).

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    Уголовное дело, связываемое следствием с петербургский маркетинговой компанией «Лайф-из-Гуд», иностранной инвестиционной компанией «Гермес» и зарегистрированным в Санкт-Петербурге, работающим по всей России потребительским кооперативом «Бест Вей», было заведено осенью 2021 года ГСУ ГУ МВД России по Санкт-Петербургу и Ленинградской области и в феврале текущего года передано в суд – оно рассматривается Приморским районным судом Санкт-Петербурга.

    На скамье подсудимых – 10 человек: технические сотрудники «Лайф-из-Гуд», а также Виктор Василенко, 83-летний отец Романа Василенко, пенсионер.

    Само по себе уголовное дело, рассматриваемое сейчас в Приморском районном суде, вызывает массу вопросов – которые существовали изначально и еще более усилились по мере рассмотрения дела в суде. Подсудимым вменяются три статьи: создание финансовой пирамиды, мошенничество и организация преступного сообщества.

    Общая сумма ущерба – 282 млн рублей, что несопоставимо с арестованными по делу более чем 8 млрд рублей, в том числе 4 млрд на счетах кооператива «Бест Вей». Потерпевшими по делу следствием признан 221 гражданин.

    Роман Василенко также обвинялся по рассматриваемому судом уголовному делу, был объявлен в розыск, в том числе через Интерпол, так как с ковидных времен, как он сам сообщал прессе, по семейным причинам постоянно живет за границей. Однако, по данным источников, Интерпол и иностранные государства, в том числе страны ближнего зарубежья, где он так же, как и в России, активно работает, посчитали его преследование необоснованным.

    Расследование в отношении него осуществляется (или осуществлялось?) и по еще одному уголовному делу, расследуемому ГСУ питерского главка МВД, касающемуся команды руководителей «Лайф-из-Гуд».

    Странные обвинители

    Судебное разбирательство в Приморском районном суде идет пока не слишком успешно для следствия и органов государственного обвинения: подавляющее большинство из тех, кто на данный момент выступил в суде, предъявляют в уголовном суде претензии к компании «Гермес» на суммы не только в несколько сотен, но и даже в несколько десятков тысяч, что вызывает удивление – это же не мировой суд, чтобы обсуждать возврат таких сумм! Свидетель обвинения сотрудник IT-службы Роман Роганович сообщил, что не публиковал на сайте «Лайф-из-Гуд» и сайте кооператива никакой незаконной информации и незаконной деятельности не видел.

    При этом подавляющее большинство клиентов компании «Гермес», которых более двух сотен тысяч в России, и десятки тысяч пайщиков кооператива «Бест Вей», по словам представителей сообществ в защиту этих организаций, считают именно правоохранительные органы источником своих проблем. Они подчеркивают, что именно привлеченный ими к сотрудничеству петербургский сисадмин «Гермеса» Евгений Набойченко разгромил российскую платежную систему. И если уж кто причастен к хищениям, так это именно Набойченко. Похоже, что понимание этого факта стало приходить и к правоохранительным органам.

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