Piccole e Medie imprese sempre più social (parte 4)

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Andiamo avanti con il nostro percorso relativo all’interazione tra le Piccole e Medie Imprese ed i social network, cominciando a fissare bene dei punti chiave per chi ha intenzione di lavorare sempre più e soprattutto in maniera ottimale sui social network ed i social media più in generale.
Cominciamo con l’abolire un luogo comune che sta diventando troppo forte e di conseguenza può creare delle false illusioni agli aspiranti Social Media Manager, nella pianificazione delle loro campagne. Al netto contrario di quello che tutti sono abituati a pensare, il social network di Mark Zuckerberg, Facebook, non è l’unica potenziale risorsa e soprattutto destinazione di utilizzo per diventare forti e potenti sotto l’aspetto social.

 

Molti sono gli strumenti utili che possono tornare come fonte di “ricchezza” in una strategia di Social Media Marketing, ma il ruolo principale del Social Media Manager è proprio quello di capire quali sono gli strumenti più adatti all’orientamento del proprio brand e quindi, comodo è uno studio di relazione tra le varie alternative social rispetto al brand, ai prodotti, ai servizi ed alle risorse offerte. Facebook, crea la falsa illusione di essere il migliore e l’unico, semplicemente perché avendo al suo interno quasi tutti, comprese persone che conosciamo, il nostro lato introspettivo, mette l’accento sul fatto che “tutte” le personalità esistenti al mondo, potrebbero essere interessate ad essere presenti sul social network.

 

Non è così. Torna utile andare a considerare una serie di network professionali, come i più classici LinkedIn, oppure  Xing, ma anche le piattaforme di microblogging di comunicazione, come Twitter, oppure l’utilizzo degli strumenti di Google, sia dal nuovo punto di vista social, che dal punto di vista di indicizzazione e di ricerca, può essere veramente interessante come alternativa al classico Facebook. Attenzione quindi a non cadere nella rete del luogo comune, che può veramente rendere pessime le nostre scelte professionali sui network.

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6.139 commenti su “Piccole e Medie imprese sempre più social (parte 4)”

  2. Why axolotls seem to be everywhere — except in the one lake they call home
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    Scientist Dr. Randal Voss gets the occasional reminder that he’s working with a kind of superstar. When he does outreach events with his laboratory, he encounters people who are keen to meet his research subjects: aquatic salamanders called axolotls.

    The amphibians’ fans tell Voss that they know the animals from the internet, or from caricatures or stuffed animals, exclaiming, “‘They’re so adorable, we love them,’” said Voss, a professor of neuroscience at the University of Kentucky College of Medicine. “People are drawn to them.”

    Take one look at an axolotl, and it’s easy to see why it’s so popular. With their wide eyes, upturned mouths and pastel pink coloring, axolotls look cheerful and vaguely Muppet-like.

    They’ve skyrocketed in pop culture fame, in part thanks to the addition of axolotls to the video game Minecraft in 2021. These unusual salamanders are now found everywhere from Girl Scout patches to hot water bottles. But there’s more to axolotls than meets the eye: Their story is one of scientific discovery, exploitation of the natural world, and the work to rebuild humans’ connection with nature.

    A scientific mystery
    Axolotl is a word from Nahuatl, the Indigenous Mexican language spoken by the Aztecs and an estimated 1.5 million people today. The animals are named for the Aztec god Xolotl, who was said to transform into a salamander. The original Nahuatl pronunciation is “AH-show-LOAT”; in English, “ACK-suh-LAHT-uhl” is commonly used.
    Axolotls are members of a class of animals called amphibians, which also includes frogs. Amphibians lay their jelly-like eggs in water, and the eggs hatch into water-dwelling larval states. (In frogs, these larvae are called tadpoles.)

    Most amphibians, once they reach adulthood, are able to move to land. Since they breathe, in part, by absorbing oxygen through their moist skin, they tend to stay near water.

    Axolotls, however, never complete the metamorphosis to a land-dwelling adult form and spend their whole lives in the water.

    “They maintain their juvenile look throughout the course of their life,” Voss said. “They’re teenagers, at least in appearance, until they die.”

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  3. Axolotl problems
    As Mexico City grew and became more industrialized, the need for water brought pumps and pipes to the lake, and eventually, “it was like a bad, smelly pond with rotten water,” Zambrano said. “All of our aquatic animals suffer with bad water quality, but amphibians suffer more because they have to breathe with the skin.”
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    To add to the axolotls’ problems, invasive fish species such as carp and tilapia were introduced to the lake, where they feed on axolotl eggs. And a 1985 earthquake in Mexico City displaced thousands of people, who found new homes in the area around the lake, further contributing to the destruction of the axolotls’ habitat.

    These combined threats have devastated axolotl populations. According to the International Union for Conservation of Nature, there are fewer than 100 adult axolotls left in the wild. The species is considered critically endangered.
    While the wild axolotls of Lake Xochimilco have dwindled to near-extinction, countless axolotls have been bred for scientific laboratories and the pet trade. “The axolotl essentially helped establish the field of experimental zoology,” Voss said.

    In 1864, a French army officer brought live axolotls back to Europe, where scientists were surprised to learn that the seemingly juvenile aquatic salamanders were capable of reproduction. Since then, scientists around the world have studied axolotls and their DNA to learn about the salamanders’ unusual metamorphosis (or lack thereof) as well as their ability to regrow injured body parts.
    In addition to their role in labs, axolotls have become popular in the exotic pet trade (though they are illegal to own in California, Maine, New Jersey and Washington, DC). However, the axolotls you might find at a pet shop are different from their wild relatives in Lake Xochimilco. Most wild axolotls are a dark grayish brown. The famous pink axolotls, as well as other color variants such as white, blue, yellow and black, are genetic anomalies that are rare in the wild but selectively bred for in the pet trade.

    What’s more, “most of the animals in the pet trade have a very small genetic variance,” Zambrano said. Pet axolotls tend to be inbred and lack the wide flow of different genes that makes up a healthy population in the wild. That means that the axolotl extinction crisis can’t simply be solved by dumping pet axolotls into Lake Xochimilco. (Plus, the pet axolotls likely wouldn’t fare well with the poor habitat conditions in the lake.)

    Fame and misfortune
    The difficulties that axolotls face in the wild are almost diametrically opposed to the fame they’ve found in recent years. Axolotls have captured the human imagination for centuries, as evidenced by their roles in Aztec religion and stories, but the early 21st century seems to be a high point for them. An axolotl graces the 50 peso bill. There are axolotl-inspired Pokemon, and Reddit commenters have noted that the character Toothless from the “How to Train Your Dragon” movie series is distinctly axolotl-like.

    The introduction of axolotls to Minecraft in 2021 neatly mapped onto an uptick in Google searches for the animals, and social media makes it easy for people to gain access to photos and videos of the salamanders, particularly the photogenic pink ones often kept as pets.

    The axolotl pet trade probably doesn’t directly harm the wild populations since wild salamanders aren’t being poached or taken from Lake Xochimilco. However, Zambrano said, axolotls’ ubiquity in pop culture and pet stores might make people assume that because axolotls “live in all the tanks around the world, they are not in danger.”

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    Paula, who spoke on the condition of anonymity because she feared retaliation for speaking out against Trump administration policies, said she was worried about what lies ahead.
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    “What we’ve been doing is trying to enjoy the time that we have, but you want to be able to make it last,” Paula said Friday. “I have no confidence here.”

    Trump fulfilled his campaign promise this week to unleash sweeping tariffs, including on the United States’ largest trading partners, in a move that has sparked fears of a global trade war. The decision sent the stock market spinning. On Friday afternoon, the broad-based S&P 500 closed down 6%, the tech-heavy Nasdaq dropped 5.8%, and the Dow Jones Industrial Average fell more than 2,200 points, or about 5.5%.

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  37. Tbilisi, Georgia — Jailed journalist Mzia Amaghlobeli gets weaker every day as her hunger strike has reached three weeks in Rustavi, a town near the Georgian capital of Tbilisi, her lawyer says. Now the 49-year-old is having difficulty walking the short distance from her cell to the room where they usually meet, and human rights officials, colleagues and family fear for her life.
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    The political turmoil follows a parliamentary election that was won by the ruling Georgian Dream party, although its opponents allege the vote was rigged.

    Protests highlight battle over Georgia’s future. Here’s why it matters.
    Its outcome pushed Georgia further into Russia’s orbit of influence. Georgia aspired to join the European Union, but the party suspended accession talks with the bloc after the election.

    As it sought to cement its grip on power, Georgian Dream has cracked down on freedom of assembly and expression in what the opposition says is similar to President Vladimir Putin’s actions in neighboring Russia, its former imperial ruler.
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