Piccole e Medie imprese sempre più social (parte 4)

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Andiamo avanti con il nostro percorso relativo all’interazione tra le Piccole e Medie Imprese ed i social network, cominciando a fissare bene dei punti chiave per chi ha intenzione di lavorare sempre più e soprattutto in maniera ottimale sui social network ed i social media più in generale.
Cominciamo con l’abolire un luogo comune che sta diventando troppo forte e di conseguenza può creare delle false illusioni agli aspiranti Social Media Manager, nella pianificazione delle loro campagne. Al netto contrario di quello che tutti sono abituati a pensare, il social network di Mark Zuckerberg, Facebook, non è l’unica potenziale risorsa e soprattutto destinazione di utilizzo per diventare forti e potenti sotto l’aspetto social.

 

Molti sono gli strumenti utili che possono tornare come fonte di “ricchezza” in una strategia di Social Media Marketing, ma il ruolo principale del Social Media Manager è proprio quello di capire quali sono gli strumenti più adatti all’orientamento del proprio brand e quindi, comodo è uno studio di relazione tra le varie alternative social rispetto al brand, ai prodotti, ai servizi ed alle risorse offerte. Facebook, crea la falsa illusione di essere il migliore e l’unico, semplicemente perché avendo al suo interno quasi tutti, comprese persone che conosciamo, il nostro lato introspettivo, mette l’accento sul fatto che “tutte” le personalità esistenti al mondo, potrebbero essere interessate ad essere presenti sul social network.

 

Non è così. Torna utile andare a considerare una serie di network professionali, come i più classici LinkedIn, oppure  Xing, ma anche le piattaforme di microblogging di comunicazione, come Twitter, oppure l’utilizzo degli strumenti di Google, sia dal nuovo punto di vista social, che dal punto di vista di indicizzazione e di ricerca, può essere veramente interessante come alternativa al classico Facebook. Attenzione quindi a non cadere nella rete del luogo comune, che può veramente rendere pessime le nostre scelte professionali sui network.

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6.147 commenti su “Piccole e Medie imprese sempre più social (parte 4)”

  2. Lunar clockwork
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    Exactly who pays for lunar clocks, which type of clocks will go, and where they’ll be positioned are all questions that remain up in the air, Gramling said.

    “We have to work all of this out,” she said. “I don’t think we know yet. I think it will be an amalgamation of several different things.”
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    Atomic clocks, Gramling noted, are great for long-term stability, and crystal oscillators have an advantage for short-term stability.
    “You never trust one clock,” Gramling added. “And you never trust two clocks.”

    Clocks of various types could be placed inside satellites that orbit the moon or perhaps at the precise locations on the lunar surface that astronauts will one day visit.

    As for price, an atomic clock worthy of space travel could cost around a few million dollars, according Gramling, with crystal oscillators coming in substantially cheaper.

    But, Patla said, you get what you pay for.

    “The very cheap oscillators may be off by milliseconds or even 10s of milliseconds,” he added. “And that is important because for navigation purposes — we need to have the clocks synchronized to 10s of nanoseconds.”

    A network of clocks on the moon could work in concert to inform the new lunar time scale, just as atomic clocks do for UTC on Earth.

    (There will not, Gramling added, be different time zones on the moon. “There have been conversations about creating different zones, with the answer: ‘No,’” she said. “But that could change in the future.”)

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  3. Space, time: The continual question
    If time moves differently on the peaks of mountains than the shores of the ocean, you can imagine that things get even more bizarre the farther away from Earth you travel.
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    To add more complication: Time also passes slower the faster a person or spacecraft is moving, according to Einstein’s theory of special relativity.

    Astronauts on the International Space Station, for example, are lucky, said Dr. Bijunath Patla, a theoretical physicist with the US National Institute of Standards and Technology, in a phone interview. Though the space station orbits about 200 miles (322 kilometers) above Earth’s surface, it also travels at high speeds — looping the planet 16 times per day — so the effects of relativity somewhat cancel each other out, Patla said. For that reason, astronauts on the orbiting laboratory can easily use Earth time to stay on schedule.
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    For other missions — it’s not so simple.

    Fortunately, scientists already have decades of experience contending with the complexities.

    Spacecraft, for example, are equipped with their own clocks called oscillators, Gramling said.

    “They maintain their own time,” Gramling said. “And most of our operations for spacecraft — even spacecraft that are all the way out at Pluto, or the Kuiper Belt, like New Horizons — (rely on) ground stations that are back on Earth. So everything they’re doing has to correlate with UTC.”
    But those spacecraft also rely on their own kept time, Gramling said. Vehicles exploring deep into the solar system, for example, have to know — based on their own time scale — when they are approaching a planet in case the spacecraft needs to use that planetary body for navigational purposes, she added.

    For 50 years, scientists have also been able to observe atomic clocks that are tucked aboard GPS satellites, which orbit Earth about 12,550 miles (20,200 kilometers) away — or about one-nineteenth the distance between our planet and the moon.

    Studying those clocks has given scientists a great starting point to begin extrapolating further as they set out to establish a new time scale for the moon, Patla said.

    “We can easily compare (GPS) clocks to clocks on the ground,” Patla said, adding that scientists have found a way to gently slow GPS clocks down, making them tick more in-line with Earth-bound clocks. “Obviously, it’s not as easy as it sounds, but it’s easier than making a mess.”

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  4. Lunar clockwork
    What scientists know for certain is that they need to get precision timekeeping instruments to the moon.
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    Exactly who pays for lunar clocks, which type of clocks will go, and where they’ll be positioned are all questions that remain up in the air, Gramling said.

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    Atomic clocks, Gramling noted, are great for long-term stability, and crystal oscillators have an advantage for short-term stability.
    “You never trust one clock,” Gramling added. “And you never trust two clocks.”

    Clocks of various types could be placed inside satellites that orbit the moon or perhaps at the precise locations on the lunar surface that astronauts will one day visit.

    As for price, an atomic clock worthy of space travel could cost around a few million dollars, according Gramling, with crystal oscillators coming in substantially cheaper.

    But, Patla said, you get what you pay for.

    “The very cheap oscillators may be off by milliseconds or even 10s of milliseconds,” he added. “And that is important because for navigation purposes — we need to have the clocks synchronized to 10s of nanoseconds.”

    A network of clocks on the moon could work in concert to inform the new lunar time scale, just as atomic clocks do for UTC on Earth.

    (There will not, Gramling added, be different time zones on the moon. “There have been conversations about creating different zones, with the answer: ‘No,’” she said. “But that could change in the future.”)

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  16. Остеопатическое лечение: принципы, методы и показания
    Остеопатия — это направление медицины, основанное на целостном подходе к организму. Она рассматривает тело как единую систему, где дисфункция одного элемента влияет на другие. Остеопатическое лечение направлено на восстановление баланса, мобилизацию внутренних ресурсов и устранение причин заболеваний, а не только их симптомов.
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    1. Основные принципы остеопатии
    Остеопатия базируется на трех ключевых принципах:
    1. Единство тела – все органы, мышцы, кости и нервы взаимосвязаны.
    2. Структура и функция – нарушение анатомии (смещение, напряжение) ведет к дисфункции органа.
    3. Саморегуляция – организм способен самовосстанавливаться при правильном воздействии.

    2. Методы остеопатического лечения
    Остеопатия включает несколько направлений:
    Структуральная остеопатия
    • Работа с опорно-двигательным аппаратом (суставы, позвоночник, мышцы).
    • Применяется при остеохондрозе, сколиозе, болях в спине, последствиях травм.
    Висцеральная остеопатия
    • Воздействие на внутренние органы (печень, почки, желудок).
    • Помогает при нарушениях пищеварения, спайках, застойных явлениях.
    Краниосакральная терапия
    • Коррекция ритмов черепа и крестца.
    • Используется при мигренях, бессоннице, неврозах, последствиях родовых травм.

    3. Показания к остеопатическому лечению
    • Лечение заболеваний позвоночника (грыжи, протрузии, радикулит).
    • Лечение головных болей и мигрени.
    • Лечение нарушения осанки (сколиоз, кифоз).
    • Лечение болезней суставов (артроз, артрит).
    • Лечение проблем ЖКТ (запоры, дискинезия желчевыводящих путей).
    • Лечение последствий травм (переломы, растяжения, ДТП).
    • Лечение приинекологических нарушениях (болезненные месячные, спайки).
    • Лечение при неврологических расстройствах (бессонница, ВСД). Лечение синдром хронической усталости (выгорание, стрессы).

    4. Как проходит сеанс остеопатии?
    1. Диагностика – врач остеопат руками определяет зоны напряжения и дисфункции.
    2. Коррекция – мягкие мануальные техники (без резких движений!).
    3. Рекомендации – советы по образу жизни, упражнениям.
    Длительность: 40–60 минут.
    Курс: обычно 3–8 сеансов с интервалом в 1–2 недели.

    5. Противопоказания
    ? Острые инфекции (температура, воспаление).
    ? Остеопороз в тяжелой форме.
    ? Опухоли, тромбозы.
    ? Психические расстройства.

    6. Остеопатия для детей
    Особенно эффективна при:
    • Лечение родовых травмах.
    • Кривошее.
    • Лечение гиперактивности (СДВГ).
    • Лечение при задержке развития.

    7. Отличие остеопатии от мануальной терапии
    Критерий Остеопатия Мануальная терапия
    Подход Целостный, мягкий Локальный, жесткий
    Техники Безболезненные Может быть дискомфорт
    Цель Устранение причины Снятие симптомов

    8. Вывод
    Остеопатия – безопасный и эффективный метод лечения, который помогает не только при болях в спине, но и при многих хронических заболеваниях. Главное – выбрать квалифицированного специалиста с медицинским образованием.

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  29. President Donald Trump wants to bring back American manufacturing in ways that would reshape the United States economy to look more like China’s. The campaign, which has led to a rapidly escalating trade war with China, has given ample social media fodder to Chinese and American observers alike.
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  31. WASHINGTON — “Liberation Day” just gave way to Capitulation Day.
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    President Donald Trump pulled back Wednesday on a series of harsh tariffs targeting friends and foes alike in an audacious bid to remake the global economic order.

    Trump’s early afternoon announcement followed a harrowing week in which Republican lawmakers and confidants privately warned him that the tariffs could wreck the economy. His own aides had quietly raised alarms about the financial markets before he suspended a tariff regime that he had unveiled with a flourish just one week earlier in a Rose Garden ceremony.

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    Trump reversed course one week after he appeared in the Rose Garden and unveiled his plan to bring jobs back to the United States. Displaying a chart showing the new, elevated tariffs that countries would face, Trump proclaimed, “My fellow Americans, this is Liberation Day.”
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