Piccole e Medie imprese sempre più social (parte 4)

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Andiamo avanti con il nostro percorso relativo all’interazione tra le Piccole e Medie Imprese ed i social network, cominciando a fissare bene dei punti chiave per chi ha intenzione di lavorare sempre più e soprattutto in maniera ottimale sui social network ed i social media più in generale.
Cominciamo con l’abolire un luogo comune che sta diventando troppo forte e di conseguenza può creare delle false illusioni agli aspiranti Social Media Manager, nella pianificazione delle loro campagne. Al netto contrario di quello che tutti sono abituati a pensare, il social network di Mark Zuckerberg, Facebook, non è l’unica potenziale risorsa e soprattutto destinazione di utilizzo per diventare forti e potenti sotto l’aspetto social.

 

Molti sono gli strumenti utili che possono tornare come fonte di “ricchezza” in una strategia di Social Media Marketing, ma il ruolo principale del Social Media Manager è proprio quello di capire quali sono gli strumenti più adatti all’orientamento del proprio brand e quindi, comodo è uno studio di relazione tra le varie alternative social rispetto al brand, ai prodotti, ai servizi ed alle risorse offerte. Facebook, crea la falsa illusione di essere il migliore e l’unico, semplicemente perché avendo al suo interno quasi tutti, comprese persone che conosciamo, il nostro lato introspettivo, mette l’accento sul fatto che “tutte” le personalità esistenti al mondo, potrebbero essere interessate ad essere presenti sul social network.

 

Non è così. Torna utile andare a considerare una serie di network professionali, come i più classici LinkedIn, oppure  Xing, ma anche le piattaforme di microblogging di comunicazione, come Twitter, oppure l’utilizzo degli strumenti di Google, sia dal nuovo punto di vista social, che dal punto di vista di indicizzazione e di ricerca, può essere veramente interessante come alternativa al classico Facebook. Attenzione quindi a non cadere nella rete del luogo comune, che può veramente rendere pessime le nostre scelte professionali sui network.

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    The Panorama was originally built for the 1964 New York World’s Fair, then the largest international exhibition in the US, aimed at spotlighting the city’s innovation. The fair was overseen by Robert Moses, the influential and notorious urban planner whose highway projects displaced hundreds of thousands New Yorkers. When Moses commissioned the Panorama, which had parts that could be removed and redesigned to determine new traffic patterns and neighborhood designs, he saw an opportunity to use it as a city planning tool.

    Originally built and revised with a margin of error under 1%, the model was updated multiple times before the 1990s, though it is now frozen in time. According to Maliszewski, it cost over $672,000 to make in 1964 ($6.8 million in today’s money) and nearly $2 million (about $4.5 million today) was spent when it was last revised in 1992.

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  13. A librarian ran off with a yacht captain in the summer of 1968. It was the start of an incredible love story
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    The first time Beverly Carriveau saw Bob Parsons, she felt like a “thunderbolt” passed between them.

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    Beverly had arrived in Mazatlan that morning. She’d been blown away by the Pacific Ocean views, the colorful 19th-century buildings, the palm trees.

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    “I was riveted,” says Beverly. “He was tall, handsome…”

    Eventually, Beverly tore away her gaze, bought the earrings and dashed out of the store.

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  14. Xavier completes thrilling comeback, Mount St. Mary’s advances as men’s First Four comes to a close
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    Wednesday saw the men’s First Four come to a close which means only one thing: the 64-team bracket is officially set following No. 11 Xavier’s thrilling come from behind win over No. 11 Texas and No. 16 Mount St. Mary’s victory over No. 16 American in Dayton, Ohio.

    The Musketeers trailed by as many as 13 points, but their offense came alive in the second half behind guard Marcus Foster and forward Zach Freemantle to down the Longhorns 86-80.

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    The Longhorns did not go down without a fight as guard Tre Johnson scored a game-high 23 points in the loss.

    Xavier will face No. 6 Illinois in the first round on Friday at the Fiserv Forum in Milwaukee.

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