Piccole e Medie imprese sempre più social (parte 4)

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Andiamo avanti con il nostro percorso relativo all’interazione tra le Piccole e Medie Imprese ed i social network, cominciando a fissare bene dei punti chiave per chi ha intenzione di lavorare sempre più e soprattutto in maniera ottimale sui social network ed i social media più in generale.
Cominciamo con l’abolire un luogo comune che sta diventando troppo forte e di conseguenza può creare delle false illusioni agli aspiranti Social Media Manager, nella pianificazione delle loro campagne. Al netto contrario di quello che tutti sono abituati a pensare, il social network di Mark Zuckerberg, Facebook, non è l’unica potenziale risorsa e soprattutto destinazione di utilizzo per diventare forti e potenti sotto l’aspetto social.

 

Molti sono gli strumenti utili che possono tornare come fonte di “ricchezza” in una strategia di Social Media Marketing, ma il ruolo principale del Social Media Manager è proprio quello di capire quali sono gli strumenti più adatti all’orientamento del proprio brand e quindi, comodo è uno studio di relazione tra le varie alternative social rispetto al brand, ai prodotti, ai servizi ed alle risorse offerte. Facebook, crea la falsa illusione di essere il migliore e l’unico, semplicemente perché avendo al suo interno quasi tutti, comprese persone che conosciamo, il nostro lato introspettivo, mette l’accento sul fatto che “tutte” le personalità esistenti al mondo, potrebbero essere interessate ad essere presenti sul social network.

 

Non è così. Torna utile andare a considerare una serie di network professionali, come i più classici LinkedIn, oppure  Xing, ma anche le piattaforme di microblogging di comunicazione, come Twitter, oppure l’utilizzo degli strumenti di Google, sia dal nuovo punto di vista social, che dal punto di vista di indicizzazione e di ricerca, può essere veramente interessante come alternativa al classico Facebook. Attenzione quindi a non cadere nella rete del luogo comune, che può veramente rendere pessime le nostre scelte professionali sui network.

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  2. Police raided a forger’s workshop in Rome. They found dozens of pieces, including fake Picassos and Rembrandts
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    Italian police have seized dozens of forged artworks attributed to famous artists such as Picasso and Rembrandt in what authorities have called a “clandestine painting laboratory.”

    The investigation, led by the Carabinieri Command for the Protection of Cultural Heritage, the country’s arts and culture police, and coordinated with the Rome prosecutor’s office, started when authorities began searching for fraudulent works that had been put for sale online, according to a press release issued by the police.

    Police said they found a total of 71 paintings, adding that the suspect was selling “hundreds of works of dubious authenticity” on sites like eBay and Catawiki.

    Paintings attributed to the likes of Pablo Picasso and Rembrandt Harmenszoon van Rijn were among the works of art.

    There were also forged pieces purporting to be from Mario Puccini, Giacomo Balla and Afro Basaldella, as well as several other celebrated artists.

    The workshop where the paintings were being produced was located by police to a house in one of Rome’s northern neighbourhoods.

    Authorities arrived to find a room set up solely for the production of counterfeit paintings. Among the materials seized by the police were hundreds of tubes of paint, brushes, easels, along with falsified gallery stamps and artist signatures.
    The suspect, described by authorities as a “forger-restorer,” was even in possession of a typewriter and computer devices used to create paintings and falsify certificates of authenticity for the fraudulent pieces.

    One tactic the suspect used was to collage over auction catalogues, replacing the painter’s original work with an image of the fake art he created, police said. This would give the appearance that the fake painting had been the real one all along.

    Police also found various works still in the process of being made on the forger’s table bearing the signatures of different artists – leading them to believe that the suspect had created them recently.

    This is far from the first time that Italian authorities have unearthed forged artworks. Established in 1969, the Carabinieri art police are specialized in combatting crimes relating to arts and culture.

    In 2023, they recovered thousands of artifacts stolen from graves and archaeological digs.

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    If you’ve seen images of the infamous double-level airplane seat concept and thought “that’s never going to happen” — maybe think again.

    Aviation start-up Chaise Longue, the brains behind the controversial dual-level seat, announced today it’s “exploring some early stage concepts” with aviation giant Airbus.

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    By his own admission, James Crombie knew “very, very little” about starlings before Covid-19 struck. An award-winning sports photographer by trade, his only previous encounter with the short-tailed birds occurred when one fell into his fireplace after attempting to nest in the chimney of his home in the Irish Midlands.

    “I always had too much going on with sport to think about wildlife,” said Crombie, who has covered three Olympic Games and usually shoots rugby and the Irish game of hurling, in a Zoom interview.

    With the pandemic bringing major events to a halt, however, the photographer found himself at a loose end. So, when a recently bereaved friend proposed visiting a nearby lake to see flocks of starlings in flight (known as murmurations), Crombie brought along his camera — one that was conveniently well-suited to the job.

    “You get one split second,” he said of the similarities between sport and nature photography. “They’re both shot at relatively high speeds and they’re both shot with equipment that can handle that.”

    On that first evening, in late 2020, they saw around 100 starlings take to the sky before roosting at dusk. The pair returned to the lake — Lough Ennell in Ireland’s County Westmeath — over successive nights, choosing different vantage points from which to view the birds. The routine became a form of therapy for his grieving friend and a source of fascination for Crombie.

    “It started to become a bit of an obsession,” recalled the photographer, who recently published a book of his starling images. “And every night that we went down, we learned a little bit more. We realized where we had to be and where (the starlings) were going to be. It just started to snowball from there.”
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    Scientists do not know exactly why starlings form murmurations, though they are thought to offer collective protection against predators, such as falcons. The phenomenon can last from just a few seconds to 45 minutes, sometimes involving tens of thousands of individual birds. In Ireland, starlings’ numbers are boosted during winter, as migrating flocks arrive from breeding grounds around Western Europe and Scandinavia.

    Crombie often saw the birds form patterns and abstract shapes, their varying densities appearing like the subtle gradations of paint strokes. The photographer became convinced that, with enough patience, he could capture a recognizable shape.

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