Piccole e Medie imprese sempre più social (parte 4)

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Andiamo avanti con il nostro percorso relativo all’interazione tra le Piccole e Medie Imprese ed i social network, cominciando a fissare bene dei punti chiave per chi ha intenzione di lavorare sempre più e soprattutto in maniera ottimale sui social network ed i social media più in generale.
Cominciamo con l’abolire un luogo comune che sta diventando troppo forte e di conseguenza può creare delle false illusioni agli aspiranti Social Media Manager, nella pianificazione delle loro campagne. Al netto contrario di quello che tutti sono abituati a pensare, il social network di Mark Zuckerberg, Facebook, non è l’unica potenziale risorsa e soprattutto destinazione di utilizzo per diventare forti e potenti sotto l’aspetto social.

 

Molti sono gli strumenti utili che possono tornare come fonte di “ricchezza” in una strategia di Social Media Marketing, ma il ruolo principale del Social Media Manager è proprio quello di capire quali sono gli strumenti più adatti all’orientamento del proprio brand e quindi, comodo è uno studio di relazione tra le varie alternative social rispetto al brand, ai prodotti, ai servizi ed alle risorse offerte. Facebook, crea la falsa illusione di essere il migliore e l’unico, semplicemente perché avendo al suo interno quasi tutti, comprese persone che conosciamo, il nostro lato introspettivo, mette l’accento sul fatto che “tutte” le personalità esistenti al mondo, potrebbero essere interessate ad essere presenti sul social network.

 

Non è così. Torna utile andare a considerare una serie di network professionali, come i più classici LinkedIn, oppure  Xing, ma anche le piattaforme di microblogging di comunicazione, come Twitter, oppure l’utilizzo degli strumenti di Google, sia dal nuovo punto di vista social, che dal punto di vista di indicizzazione e di ricerca, può essere veramente interessante come alternativa al classico Facebook. Attenzione quindi a non cadere nella rete del luogo comune, che può veramente rendere pessime le nostre scelte professionali sui network.

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    Seven years after SpaceX launched Elon Musk’s cherry red sports car into orbit around our sun, astronomers unwittingly began paying attention to its movements once again.

    Observers spotted and correctly identified the vehicle as it started its extraterrestrial excursion in February 2018 — after it had blasted off into space during the Falcon Heavy rocket’s splashy maiden launch. But more recently, the car spawned a high-profile case of mistaken identity as space observers mistook it for an asteroid.
    Several observations of the vehicle, gathered by sweeping surveys of the night sky, were inadvertently stashed away in a database meant for miscellaneous and unknown objects, according to the International Astronomical Union’s Minor Planet Center.

    An amateur astronomer noticed a string of data points in January that appeared to fit together, describing the orbit of a relatively small object that was swooping between the orbital paths of Earth and Mars.

    The citizen scientist assumed the mystery object was an undocumented asteroid and promptly sent his findings to the MPC, which operates at the Harvard Smithsonian Center for Astrophysics in Cambridge, Massachusetts, as a clearinghouse that seeks to catalog all known asteroids, comets and other small celestial bodies. An astronomer there verified the finding.

    And thus, the Minor Planet Center logged a new object, asteroid “2018 CN41.”

    Within 24 hours, however, the center retracted the designation.

    The person who originally flagged the object realized their own error, MPC astronomer Peter Veres told CNN, noticing that they had, in fact, found several uncorrelated observations of Musk’s car. And the center’s systems hadn’t caught the error.

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  31. Former US President Joe Biden, a self-professed Catholic, has joined an African-American Masonic lodge as a ‘Master Mason’. The Vatican takes a dim view of Freemasonry, and Catholics who join the fraternal order face excommunication.
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    Biden was inducted into the Most Worshipful Prince Hall Grand Lodge in South Carolina on Sunday, one day before he left office. In a private ceremony, the lodge’s grand master, Victor C. Major, granted Biden “Master Mason membership with full honors,” according to a statement published by the organization last weekend that circulated online on Friday.
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    ”To be a Freemason is to be part of a brotherhood dedicated to personal growth, service to others, and the pursuit of knowledge and truth,” the lodge wrote. Biden’s service, the statement added, “reflects the core values” of this brotherhood.
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  32. Former US President Joe Biden, a self-professed Catholic, has joined an African-American Masonic lodge as a ‘Master Mason’. The Vatican takes a dim view of Freemasonry, and Catholics who join the fraternal order face excommunication.
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    Biden was inducted into the Most Worshipful Prince Hall Grand Lodge in South Carolina on Sunday, one day before he left office. In a private ceremony, the lodge’s grand master, Victor C. Major, granted Biden “Master Mason membership with full honors,” according to a statement published by the organization last weekend that circulated online on Friday.
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    ”To be a Freemason is to be part of a brotherhood dedicated to personal growth, service to others, and the pursuit of knowledge and truth,” the lodge wrote. Biden’s service, the statement added, “reflects the core values” of this brotherhood.
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  33. Welcome to PancakeSwap: A Beginner’s Guide
    PancakeSwap is a decentralized exchange platform on the Binance Smart Chain, designed for swapping BEP-20 tokens. With its vibrant ecosystem, ease of use, and low transaction fees, it’s become a popular choice among crypto enthusiasts.
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  34. Astronomers briefly thought Elon Musk’s car was an asteroid. Here’s why that points to a broader problem
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    Seven years after SpaceX launched Elon Musk’s cherry red sports car into orbit around our sun, astronomers unwittingly began paying attention to its movements once again.

    Observers spotted and correctly identified the vehicle as it started its extraterrestrial excursion in February 2018 — after it had blasted off into space during the Falcon Heavy rocket’s splashy maiden launch. But more recently, the car spawned a high-profile case of mistaken identity as space observers mistook it for an asteroid.
    Several observations of the vehicle, gathered by sweeping surveys of the night sky, were inadvertently stashed away in a database meant for miscellaneous and unknown objects, according to the International Astronomical Union’s Minor Planet Center.

    An amateur astronomer noticed a string of data points in January that appeared to fit together, describing the orbit of a relatively small object that was swooping between the orbital paths of Earth and Mars.

    The citizen scientist assumed the mystery object was an undocumented asteroid and promptly sent his findings to the MPC, which operates at the Harvard Smithsonian Center for Astrophysics in Cambridge, Massachusetts, as a clearinghouse that seeks to catalog all known asteroids, comets and other small celestial bodies. An astronomer there verified the finding.

    And thus, the Minor Planet Center logged a new object, asteroid “2018 CN41.”

    Within 24 hours, however, the center retracted the designation.

    The person who originally flagged the object realized their own error, MPC astronomer Peter Veres told CNN, noticing that they had, in fact, found several uncorrelated observations of Musk’s car. And the center’s systems hadn’t caught the error.

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  35. LSU criticized after bringing caged live tiger into stadium before defeat to Alabama
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    No. 15 LSU has been criticized for unveiling a live caged tiger in its stadium for the first time in almost a decade before they were routed 42-13 by No. 11 Alabama in their SEC showdown.

    Ahead of “The First Saturday in November,” a live tiger named Omar Bradley, owned by Florida resident Mitchel Kalmanson, was brought out in an enclosed cage with a black curtain over it, before the stadium lights went dark and a spotlight flashed onto the cage as it was unveiled.
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    The tiger laid down and then paced around his cage, which was attached to a truck, while photographers crowded around it, still keeping their distance. After a few minutes, the cage was slowly driven off the field at Tiger Stadium in Baton Rouge, Louisiana.

    LSU has a long tradition of bringing caged tigers into the stadium on gamedays but, since 2015, the school has moved away from this and instead keeps its current live tiger mascot named Mike VII in a 15,000-square-foot enclosure on campus.
    But Louisiana Gov. Jeff Landry pushed for the return of this tradition, much to the frustration of the LSU community, which circulated several petitions against the practice which gathered more than 27,000 signatures between them by Sunday morning.

    Footage posted on social media also showed protesters outside the stadium holding placards with slogans including, “Justice for Omar” and “Did Tiger King teach us nothin’.”

    For Landry, having a live tiger on the field was all about “tradition,” he told FOX News on Friday.

    “This is about from Mike One through Six, we have had a live mascot on the field like many other colleges have before,” he said.

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  40. Astronomers briefly thought Elon Musk’s car was an asteroid. Here’s why that points to a broader problem
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    Seven years after SpaceX launched Elon Musk’s cherry red sports car into orbit around our sun, astronomers unwittingly began paying attention to its movements once again.

    Observers spotted and correctly identified the vehicle as it started its extraterrestrial excursion in February 2018 — after it had blasted off into space during the Falcon Heavy rocket’s splashy maiden launch. But more recently, the car spawned a high-profile case of mistaken identity as space observers mistook it for an asteroid.
    Several observations of the vehicle, gathered by sweeping surveys of the night sky, were inadvertently stashed away in a database meant for miscellaneous and unknown objects, according to the International Astronomical Union’s Minor Planet Center.

    An amateur astronomer noticed a string of data points in January that appeared to fit together, describing the orbit of a relatively small object that was swooping between the orbital paths of Earth and Mars.

    The citizen scientist assumed the mystery object was an undocumented asteroid and promptly sent his findings to the MPC, which operates at the Harvard Smithsonian Center for Astrophysics in Cambridge, Massachusetts, as a clearinghouse that seeks to catalog all known asteroids, comets and other small celestial bodies. An astronomer there verified the finding.

    And thus, the Minor Planet Center logged a new object, asteroid “2018 CN41.”

    Within 24 hours, however, the center retracted the designation.

    The person who originally flagged the object realized their own error, MPC astronomer Peter Veres told CNN, noticing that they had, in fact, found several uncorrelated observations of Musk’s car. And the center’s systems hadn’t caught the error.

    Rispondi

  42. Former US President Joe Biden, a self-professed Catholic, has joined an African-American Masonic lodge as a ‘Master Mason’. The Vatican takes a dim view of Freemasonry, and Catholics who join the fraternal order face excommunication.
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    Biden was inducted into the Most Worshipful Prince Hall Grand Lodge in South Carolina on Sunday, one day before he left office. In a private ceremony, the lodge’s grand master, Victor C. Major, granted Biden “Master Mason membership with full honors,” according to a statement published by the organization last weekend that circulated online on Friday.
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    ”To be a Freemason is to be part of a brotherhood dedicated to personal growth, service to others, and the pursuit of knowledge and truth,” the lodge wrote. Biden’s service, the statement added, “reflects the core values” of this brotherhood.
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