Piccole e Medie imprese sempre più social (parte 4)

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Andiamo avanti con il nostro percorso relativo all’interazione tra le Piccole e Medie Imprese ed i social network, cominciando a fissare bene dei punti chiave per chi ha intenzione di lavorare sempre più e soprattutto in maniera ottimale sui social network ed i social media più in generale.
Cominciamo con l’abolire un luogo comune che sta diventando troppo forte e di conseguenza può creare delle false illusioni agli aspiranti Social Media Manager, nella pianificazione delle loro campagne. Al netto contrario di quello che tutti sono abituati a pensare, il social network di Mark Zuckerberg, Facebook, non è l’unica potenziale risorsa e soprattutto destinazione di utilizzo per diventare forti e potenti sotto l’aspetto social.

 

Molti sono gli strumenti utili che possono tornare come fonte di “ricchezza” in una strategia di Social Media Marketing, ma il ruolo principale del Social Media Manager è proprio quello di capire quali sono gli strumenti più adatti all’orientamento del proprio brand e quindi, comodo è uno studio di relazione tra le varie alternative social rispetto al brand, ai prodotti, ai servizi ed alle risorse offerte. Facebook, crea la falsa illusione di essere il migliore e l’unico, semplicemente perché avendo al suo interno quasi tutti, comprese persone che conosciamo, il nostro lato introspettivo, mette l’accento sul fatto che “tutte” le personalità esistenti al mondo, potrebbero essere interessate ad essere presenti sul social network.

 

Non è così. Torna utile andare a considerare una serie di network professionali, come i più classici LinkedIn, oppure  Xing, ma anche le piattaforme di microblogging di comunicazione, come Twitter, oppure l’utilizzo degli strumenti di Google, sia dal nuovo punto di vista social, che dal punto di vista di indicizzazione e di ricerca, può essere veramente interessante come alternativa al classico Facebook. Attenzione quindi a non cadere nella rete del luogo comune, che può veramente rendere pessime le nostre scelte professionali sui network.

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5.167 commenti su “Piccole e Medie imprese sempre più social (parte 4)”

  2. Look of the Week: Kendrick Lamar’s Super Bowl pants signal the return of flares
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    This year’s Super Bowl halftime show was hardly a fashion extravaganza, with headliner Kendrick Lamar keeping things simple in a backwards cap and motorbike-style varsity jacket, which he kept on throughout.

    And without the costume-change roulette we’ve come to expect of halftime shows, the internet fixated on one item in particular: his jeans.

    While not quite the bell-bottoms of decades past (the 1970s and the 2000s, specifically), the Compton-born rapper’s washed denim pants flared out at the knee and dragged beneath his heels along the stage at Caesars Superdrome in New Orleans. His silhouette stood in stark contrast to that of record producer Mustard, who made a brief cameo in a pair of outsized jeans straight from the West Coast hip-hop playbook.
    Opinions were, as ever, divided on social media. Some users described Lamar’s flares as “women’s jeans” and “Hannah Montana pants,” earning him comparisons to everyone from Jennifer Aniston to country singer Lainey Wilson. Others joked that their moms were looking for a similar pair or that they nodded to millennials, for whom flares were a teenage staple.

    But those suggesting his style was outdated, or gender-inappropriate, may not have been paying attention to the recent resurgence of flares — in both womenswear and menswear. After all, Lamar’s jeans were designed by one of the most influential figures in modern fashion, Celine’s former creative director Hedi Slimane, before he departed the French label in October.

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  3. Scores of unexploded World War II bombs discovered under children’s playground
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    Scores of unexploded bombs dating from World War II have been recovered from a children’s playground in northern England after a chance discovery.

    Local officials in the town of Wooler, Northumberland called in bomb disposal experts after workers involved in a planned overhaul of Scotts Play Park found unexploded ordnance, the parish council said in a statement sent to CNN on Monday.

    Two bombs were initially removed by the British Army, the UK Ministry of Defense said in a statement. The parish council was then advised that a full survey of the area was required, according to a council spokesperson.
    Bomb disposal company Brimstone Site Investigation then uncovered 65 10-pound practice bombs and smoke cartridges on the first day of works, with a further 90 practice bombs recovered on the second day.

    The company told CNN that the bombs date from World War II.

    According to the parish council, all of the bombs need to be found and removed before the park can be reopened. It said 174 devices had been found so far.

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  4. Scores of unexploded World War II bombs discovered under children’s playground
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    Scores of unexploded bombs dating from World War II have been recovered from a children’s playground in northern England after a chance discovery.

    Local officials in the town of Wooler, Northumberland called in bomb disposal experts after workers involved in a planned overhaul of Scotts Play Park found unexploded ordnance, the parish council said in a statement sent to CNN on Monday.

    Two bombs were initially removed by the British Army, the UK Ministry of Defense said in a statement. The parish council was then advised that a full survey of the area was required, according to a council spokesperson.
    Bomb disposal company Brimstone Site Investigation then uncovered 65 10-pound practice bombs and smoke cartridges on the first day of works, with a further 90 practice bombs recovered on the second day.

    The company told CNN that the bombs date from World War II.

    According to the parish council, all of the bombs need to be found and removed before the park can be reopened. It said 174 devices had been found so far.

    Rispondi

  5. Look of the Week: Kendrick Lamar’s Super Bowl pants signal the return of flares
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    This year’s Super Bowl halftime show was hardly a fashion extravaganza, with headliner Kendrick Lamar keeping things simple in a backwards cap and motorbike-style varsity jacket, which he kept on throughout.

    And without the costume-change roulette we’ve come to expect of halftime shows, the internet fixated on one item in particular: his jeans.

    While not quite the bell-bottoms of decades past (the 1970s and the 2000s, specifically), the Compton-born rapper’s washed denim pants flared out at the knee and dragged beneath his heels along the stage at Caesars Superdrome in New Orleans. His silhouette stood in stark contrast to that of record producer Mustard, who made a brief cameo in a pair of outsized jeans straight from the West Coast hip-hop playbook.
    Opinions were, as ever, divided on social media. Some users described Lamar’s flares as “women’s jeans” and “Hannah Montana pants,” earning him comparisons to everyone from Jennifer Aniston to country singer Lainey Wilson. Others joked that their moms were looking for a similar pair or that they nodded to millennials, for whom flares were a teenage staple.

    But those suggesting his style was outdated, or gender-inappropriate, may not have been paying attention to the recent resurgence of flares — in both womenswear and menswear. After all, Lamar’s jeans were designed by one of the most influential figures in modern fashion, Celine’s former creative director Hedi Slimane, before he departed the French label in October.

    Rispondi

  6. Cute baby animals bring visitors to zoos and aquariums. What happens when they grow up?
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    One of the best things that can happen to a zoo or aquarium is for one of their resident animals to go viral.

    Just look at the multi-hour-long lines to see Moo Deng, a pygmy hippo in Thailand who has become an internet sensation following her July 2024 birth. The sassy animal is now a full-on brand, with Khao Kheow Open Zoo selling Moo Deng merchandise and even releasing a single “by” the hippo in multiple languages.

    Meanwhile, Pesto — a baby king penguin who was eating more fish than his parents by the time he was a few weeks old — is also an online celebrity, with human stars like Olivia Rodrigo and Katy Perry stopping by to meet him.

    But what happens when these cute animals become, well, less cute? The Sea Life Melbourne aquarium has already been planning for the next phase of Pesto’s life — and answering questions from the public about his changing appearance.

    It’s normal for king penguins to lose their feathers by the time they’re about a year old and become confident swimmers. As a result, a spokesperson for the aquarium says, guests have started asking why Pesto looks different — or why they can’t find him at all.

    “We are getting a few guests thinking we have moved him off display completely,” says the spokesperson. “Most of the team’s time is spent pointing him out to guests because he looks so different now.”
    The bottom line is that cute baby animals make money.

    Admission tickets are only the beginning. Many zoos and aquariums offer special “behind the scenes” or “zookeeper for a day” packages at much higher prices. At Sea Life Melbourne, standard entry tickets for adults start at $51, while the Penguin Passport — which include a 45-minute tour of the birds’ area and a look at how their food is prepared — is $199.

    The real jackpot, though, is merchandise. Stuffed animals, T-shirts, fridge magnets, keychains, kids’ books and other branded products are a major way for zoos and aquariums to make money.

    Rispondi

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    One of the best things that can happen to a zoo or aquarium is for one of their resident animals to go viral.

    Just look at the multi-hour-long lines to see Moo Deng, a pygmy hippo in Thailand who has become an internet sensation following her July 2024 birth. The sassy animal is now a full-on brand, with Khao Kheow Open Zoo selling Moo Deng merchandise and even releasing a single “by” the hippo in multiple languages.

    Meanwhile, Pesto — a baby king penguin who was eating more fish than his parents by the time he was a few weeks old — is also an online celebrity, with human stars like Olivia Rodrigo and Katy Perry stopping by to meet him.

    But what happens when these cute animals become, well, less cute? The Sea Life Melbourne aquarium has already been planning for the next phase of Pesto’s life — and answering questions from the public about his changing appearance.

    It’s normal for king penguins to lose their feathers by the time they’re about a year old and become confident swimmers. As a result, a spokesperson for the aquarium says, guests have started asking why Pesto looks different — or why they can’t find him at all.

    “We are getting a few guests thinking we have moved him off display completely,” says the spokesperson. “Most of the team’s time is spent pointing him out to guests because he looks so different now.”
    The bottom line is that cute baby animals make money.

    Admission tickets are only the beginning. Many zoos and aquariums offer special “behind the scenes” or “zookeeper for a day” packages at much higher prices. At Sea Life Melbourne, standard entry tickets for adults start at $51, while the Penguin Passport — which include a 45-minute tour of the birds’ area and a look at how their food is prepared — is $199.

    The real jackpot, though, is merchandise. Stuffed animals, T-shirts, fridge magnets, keychains, kids’ books and other branded products are a major way for zoos and aquariums to make money.

    Rispondi

  10. Why expanding the College Football Playoff worked – and what still needs to be fixed
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    Now that it’s all over and the Ohio State Buckeyes are the college football national champions, it can be definitively said: expanding the College Football Playoff worked.

    The grand experiment to allow more teams to play for the national championship wasn’t perfect, but it ended up where it was supposed to: a worthy national champion with exciting, close games in the later rounds when the best teams faced one another. It gave us awesome scenes on campuses around the nation, created new legends and showed how a sport so steeped in tradition can evolve when faced with new demands from its fans and business partners.

    Here are four reasons why the new version of the College Football Playoff worked – and the areas that can still be fixed.

    The committee picked the right teams, even if some games were blowouts
    Before the games kicked off in December, much of the focus was put on the inclusion of Southern Methodist University (SMU) and Indiana University – two teams that won a bunch of games but didn’t have the brand recognition of schools like Alabama, South Carolina and Ole Miss.

    Here’s what else those teams had that SMU and Indiana didn’t: three losses.

    The Hoosiers lost only once in the regular season – to eventual national champion Ohio State. The Mustangs had lost twice, once to Brigham Young University and again in the ACC championship game to Clemson.

    In the first year of the expanded, 12-team playoff, could the committee really leave out a major conference team with 11 wins and punish another one for playing for a conference championship while other teams sat at home? Warde Manuel, the University of Michigan athletic director who served as chair of the committee, said they could not.

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    One of the best things that can happen to a zoo or aquarium is for one of their resident animals to go viral.

    Just look at the multi-hour-long lines to see Moo Deng, a pygmy hippo in Thailand who has become an internet sensation following her July 2024 birth. The sassy animal is now a full-on brand, with Khao Kheow Open Zoo selling Moo Deng merchandise and even releasing a single “by” the hippo in multiple languages.

    Meanwhile, Pesto — a baby king penguin who was eating more fish than his parents by the time he was a few weeks old — is also an online celebrity, with human stars like Olivia Rodrigo and Katy Perry stopping by to meet him.

    But what happens when these cute animals become, well, less cute? The Sea Life Melbourne aquarium has already been planning for the next phase of Pesto’s life — and answering questions from the public about his changing appearance.

    It’s normal for king penguins to lose their feathers by the time they’re about a year old and become confident swimmers. As a result, a spokesperson for the aquarium says, guests have started asking why Pesto looks different — or why they can’t find him at all.

    “We are getting a few guests thinking we have moved him off display completely,” says the spokesperson. “Most of the team’s time is spent pointing him out to guests because he looks so different now.”
    The bottom line is that cute baby animals make money.

    Admission tickets are only the beginning. Many zoos and aquariums offer special “behind the scenes” or “zookeeper for a day” packages at much higher prices. At Sea Life Melbourne, standard entry tickets for adults start at $51, while the Penguin Passport — which include a 45-minute tour of the birds’ area and a look at how their food is prepared — is $199.

    The real jackpot, though, is merchandise. Stuffed animals, T-shirts, fridge magnets, keychains, kids’ books and other branded products are a major way for zoos and aquariums to make money.

    Rispondi

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    Scores of unexploded bombs dating from World War II have been recovered from a children’s playground in northern England after a chance discovery.

    Local officials in the town of Wooler, Northumberland called in bomb disposal experts after workers involved in a planned overhaul of Scotts Play Park found unexploded ordnance, the parish council said in a statement sent to CNN on Monday.

    Two bombs were initially removed by the British Army, the UK Ministry of Defense said in a statement. The parish council was then advised that a full survey of the area was required, according to a council spokesperson.
    Bomb disposal company Brimstone Site Investigation then uncovered 65 10-pound practice bombs and smoke cartridges on the first day of works, with a further 90 practice bombs recovered on the second day.

    The company told CNN that the bombs date from World War II.

    According to the parish council, all of the bombs need to be found and removed before the park can be reopened. It said 174 devices had been found so far.

    Rispondi

  13. Look of the Week: Kendrick Lamar’s Super Bowl pants signal the return of flares
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    This year’s Super Bowl halftime show was hardly a fashion extravaganza, with headliner Kendrick Lamar keeping things simple in a backwards cap and motorbike-style varsity jacket, which he kept on throughout.

    And without the costume-change roulette we’ve come to expect of halftime shows, the internet fixated on one item in particular: his jeans.

    While not quite the bell-bottoms of decades past (the 1970s and the 2000s, specifically), the Compton-born rapper’s washed denim pants flared out at the knee and dragged beneath his heels along the stage at Caesars Superdrome in New Orleans. His silhouette stood in stark contrast to that of record producer Mustard, who made a brief cameo in a pair of outsized jeans straight from the West Coast hip-hop playbook.
    Opinions were, as ever, divided on social media. Some users described Lamar’s flares as “women’s jeans” and “Hannah Montana pants,” earning him comparisons to everyone from Jennifer Aniston to country singer Lainey Wilson. Others joked that their moms were looking for a similar pair or that they nodded to millennials, for whom flares were a teenage staple.

    But those suggesting his style was outdated, or gender-inappropriate, may not have been paying attention to the recent resurgence of flares — in both womenswear and menswear. After all, Lamar’s jeans were designed by one of the most influential figures in modern fashion, Celine’s former creative director Hedi Slimane, before he departed the French label in October.

    Rispondi

  14. Cute baby animals bring visitors to zoos and aquariums. What happens when they grow up?
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    One of the best things that can happen to a zoo or aquarium is for one of their resident animals to go viral.

    Just look at the multi-hour-long lines to see Moo Deng, a pygmy hippo in Thailand who has become an internet sensation following her July 2024 birth. The sassy animal is now a full-on brand, with Khao Kheow Open Zoo selling Moo Deng merchandise and even releasing a single “by” the hippo in multiple languages.

    Meanwhile, Pesto — a baby king penguin who was eating more fish than his parents by the time he was a few weeks old — is also an online celebrity, with human stars like Olivia Rodrigo and Katy Perry stopping by to meet him.

    But what happens when these cute animals become, well, less cute? The Sea Life Melbourne aquarium has already been planning for the next phase of Pesto’s life — and answering questions from the public about his changing appearance.

    It’s normal for king penguins to lose their feathers by the time they’re about a year old and become confident swimmers. As a result, a spokesperson for the aquarium says, guests have started asking why Pesto looks different — or why they can’t find him at all.

    “We are getting a few guests thinking we have moved him off display completely,” says the spokesperson. “Most of the team’s time is spent pointing him out to guests because he looks so different now.”
    The bottom line is that cute baby animals make money.

    Admission tickets are only the beginning. Many zoos and aquariums offer special “behind the scenes” or “zookeeper for a day” packages at much higher prices. At Sea Life Melbourne, standard entry tickets for adults start at $51, while the Penguin Passport — which include a 45-minute tour of the birds’ area and a look at how their food is prepared — is $199.

    The real jackpot, though, is merchandise. Stuffed animals, T-shirts, fridge magnets, keychains, kids’ books and other branded products are a major way for zoos and aquariums to make money.

    Rispondi

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    This year’s Super Bowl halftime show was hardly a fashion extravaganza, with headliner Kendrick Lamar keeping things simple in a backwards cap and motorbike-style varsity jacket, which he kept on throughout.

    And without the costume-change roulette we’ve come to expect of halftime shows, the internet fixated on one item in particular: his jeans.

    While not quite the bell-bottoms of decades past (the 1970s and the 2000s, specifically), the Compton-born rapper’s washed denim pants flared out at the knee and dragged beneath his heels along the stage at Caesars Superdrome in New Orleans. His silhouette stood in stark contrast to that of record producer Mustard, who made a brief cameo in a pair of outsized jeans straight from the West Coast hip-hop playbook.
    Opinions were, as ever, divided on social media. Some users described Lamar’s flares as “women’s jeans” and “Hannah Montana pants,” earning him comparisons to everyone from Jennifer Aniston to country singer Lainey Wilson. Others joked that their moms were looking for a similar pair or that they nodded to millennials, for whom flares were a teenage staple.

    But those suggesting his style was outdated, or gender-inappropriate, may not have been paying attention to the recent resurgence of flares — in both womenswear and menswear. After all, Lamar’s jeans were designed by one of the most influential figures in modern fashion, Celine’s former creative director Hedi Slimane, before he departed the French label in October.

    Rispondi

  16. Scores of unexploded World War II bombs discovered under children’s playground
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    Scores of unexploded bombs dating from World War II have been recovered from a children’s playground in northern England after a chance discovery.

    Local officials in the town of Wooler, Northumberland called in bomb disposal experts after workers involved in a planned overhaul of Scotts Play Park found unexploded ordnance, the parish council said in a statement sent to CNN on Monday.

    Two bombs were initially removed by the British Army, the UK Ministry of Defense said in a statement. The parish council was then advised that a full survey of the area was required, according to a council spokesperson.
    Bomb disposal company Brimstone Site Investigation then uncovered 65 10-pound practice bombs and smoke cartridges on the first day of works, with a further 90 practice bombs recovered on the second day.

    The company told CNN that the bombs date from World War II.

    According to the parish council, all of the bombs need to be found and removed before the park can be reopened. It said 174 devices had been found so far.

    Rispondi

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    That could change, come 11:59 p.m. ET on Saturday — the deadline Trump set for when he says he will slap 25% tariffs on all Mexican and Canadian goods and a 10% tariff on all Chinese goods.

    The tariffs, he said, will be imposed as a way of punishing the three nations, which Trump claims are responsible for helping people enter the country illegally and supplying fentanyl consumed in the US.

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    Ross, who was one of a handful of initial cabinet members in Trump’s first administration who kept their position for the entire four-year term, said he advocated for such exclusions when he advised Trump on tariff policies.

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  19. Look of the Week: Kendrick Lamar’s Super Bowl pants signal the return of flares
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    This year’s Super Bowl halftime show was hardly a fashion extravaganza, with headliner Kendrick Lamar keeping things simple in a backwards cap and motorbike-style varsity jacket, which he kept on throughout.

    And without the costume-change roulette we’ve come to expect of halftime shows, the internet fixated on one item in particular: his jeans.

    While not quite the bell-bottoms of decades past (the 1970s and the 2000s, specifically), the Compton-born rapper’s washed denim pants flared out at the knee and dragged beneath his heels along the stage at Caesars Superdrome in New Orleans. His silhouette stood in stark contrast to that of record producer Mustard, who made a brief cameo in a pair of outsized jeans straight from the West Coast hip-hop playbook.
    Opinions were, as ever, divided on social media. Some users described Lamar’s flares as “women’s jeans” and “Hannah Montana pants,” earning him comparisons to everyone from Jennifer Aniston to country singer Lainey Wilson. Others joked that their moms were looking for a similar pair or that they nodded to millennials, for whom flares were a teenage staple.

    But those suggesting his style was outdated, or gender-inappropriate, may not have been paying attention to the recent resurgence of flares — in both womenswear and menswear. After all, Lamar’s jeans were designed by one of the most influential figures in modern fashion, Celine’s former creative director Hedi Slimane, before he departed the French label in October.

    Rispondi

  20. Scores of unexploded World War II bombs discovered under children’s playground
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    Scores of unexploded bombs dating from World War II have been recovered from a children’s playground in northern England after a chance discovery.

    Local officials in the town of Wooler, Northumberland called in bomb disposal experts after workers involved in a planned overhaul of Scotts Play Park found unexploded ordnance, the parish council said in a statement sent to CNN on Monday.

    Two bombs were initially removed by the British Army, the UK Ministry of Defense said in a statement. The parish council was then advised that a full survey of the area was required, according to a council spokesperson.
    Bomb disposal company Brimstone Site Investigation then uncovered 65 10-pound practice bombs and smoke cartridges on the first day of works, with a further 90 practice bombs recovered on the second day.

    The company told CNN that the bombs date from World War II.

    According to the parish council, all of the bombs need to be found and removed before the park can be reopened. It said 174 devices had been found so far.

    Rispondi

  21. Cute baby animals bring visitors to zoos and aquariums. What happens when they grow up?
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    One of the best things that can happen to a zoo or aquarium is for one of their resident animals to go viral.

    Just look at the multi-hour-long lines to see Moo Deng, a pygmy hippo in Thailand who has become an internet sensation following her July 2024 birth. The sassy animal is now a full-on brand, with Khao Kheow Open Zoo selling Moo Deng merchandise and even releasing a single “by” the hippo in multiple languages.

    Meanwhile, Pesto — a baby king penguin who was eating more fish than his parents by the time he was a few weeks old — is also an online celebrity, with human stars like Olivia Rodrigo and Katy Perry stopping by to meet him.

    But what happens when these cute animals become, well, less cute? The Sea Life Melbourne aquarium has already been planning for the next phase of Pesto’s life — and answering questions from the public about his changing appearance.

    It’s normal for king penguins to lose their feathers by the time they’re about a year old and become confident swimmers. As a result, a spokesperson for the aquarium says, guests have started asking why Pesto looks different — or why they can’t find him at all.

    “We are getting a few guests thinking we have moved him off display completely,” says the spokesperson. “Most of the team’s time is spent pointing him out to guests because he looks so different now.”
    The bottom line is that cute baby animals make money.

    Admission tickets are only the beginning. Many zoos and aquariums offer special “behind the scenes” or “zookeeper for a day” packages at much higher prices. At Sea Life Melbourne, standard entry tickets for adults start at $51, while the Penguin Passport — which include a 45-minute tour of the birds’ area and a look at how their food is prepared — is $199.

    The real jackpot, though, is merchandise. Stuffed animals, T-shirts, fridge magnets, keychains, kids’ books and other branded products are a major way for zoos and aquariums to make money.

    Rispondi

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