Nike Plus Network, social network dello sport

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Nike Plus Network

Nike si appresta a lanciare il braccialetto Fuel anche in Europa dopo l’enorme successo riscosso negli USA, da noi il bracciale sarà in vendita a febbraio ad un prezzo ancora sconosciuto. Quello che ci interessa è che insieme a Fuel Nike ha dato vita al network Plus, una sorta di Facebook per sportivi, ovviamente da usare insieme al fidato bracciale contacalorie.

Su Nike Plus Network possiamo condividere i nostri risultati sportivi, il braccialetto si interfaccia al nostro smartphone (Android/iOS) tramite Bluetooth e poi pubblica sul web dati come le calorie smaltite con la corsa o quanti passi abbiamo fatto durante la giornata. Chiaramente possiamo personalizzare il nostro profilo con foto, immagini, video, proprio come un vero social network. La pubblicazione dei propri risultati è utile perchè permette di paragonarli a quelli di altri utenti, in questo modo possiamo capire facilmente se ci stiamo muovendo nella direzione giusta oppure no.

Certo, appare chiaro che Nike Plus Network è poco più che uno strumento di supporto per promuovere il nuovo bracciale della casa americana, in ogni caso è una idea che potrebbe rivoluzionare il mondo dello sport. Nel momento in cui scrivo Fuel sta riscuotendo un discreto successo all’estero, vedremo come verrà accolto in Italia.

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