Nielsen On line continua a dare sentenze. Tocca a Twitter

Spread the love

Continuano le ricerche su Internet, social network, web 2.0 ed utilizzo di nuove piattaforme on-line per permettere alle aziende di lanciare sul mercato in anticipo quello che si aspettano gli utenti. Questa volta la nuova indagine commissionata da Nielsen On Line, l’osservatorio specifico dell’utilizzo Internet, tocca Twitter. Secondo le dichiarazioni di David Martin, vice presidente di ricerca primaria della Nielsen On Line, la percentuale di fidelizzazione degli utenti dei servizi di social networking è quasi nulla rispetto all’ampiezza del fenomeno, si parla di solo il 40% degli internauti che si è confermato nel tempo amante ed utilizzatore del servizio di social network. Nel caso specifico, l’analisi del network di microblogging Twitter continua a perdere l’interesse per i propri utenti, di una percentuale di oltre il doppio degli utenti mantenuti da Facebook e MySpace.
Secondo il vice di Nielsen On Line, il network Twitter, seppur nominato da tutti, ha tra i suoi utilizzatori pochissimi fedeli seppur sia in un periodo di boom. Si parla di statistiche dal sito ufficiale che per Febbraio, ha contato 7.000.000 di visite, contro le 475.000 di Febbraio dell’anno scorso, dati alquanto interessanti visto che compaiono insieme a quelli del più noto Facebook. Lo studio effettuato dai marketers della Nielsen On Line, vuole essere un campanello di allarme per i fondatori del social network definito “l’eccellenza del 2.0”, questo perchè le statistiche vedono un abbandono da parte dei suoi utenti di oltre il 60% dopo un solo mese di utilizzo. I dati delle visite rimangono comunque pubblicati sulla home page del servizio all’indirizzo http://twitter.com, mentre i dati statistici sulle visite e l’utilizzo di questo network sono reperibili sul blog della Nielsen On Line all’indirizzo http://blog.nielsen.com/nielsenwire/online_mobile/twitter-quitters-post-roadblock-to-long-term-growth.
Cambia quindi il modo di interfacciarsi al mondo dei social network da questo punto di vista, un servizio che sembrava fosse una miniera d’oro, corteggiato da molti big del mondo dell’IT, si vede con la pubblicazione di questi dati statistici, “messo alle strette”, e dovrà subito trovare una motivazione alla questione “permanenza breve” degli utenti sul proprio sito.

139 commenti su “Nielsen On line continua a dare sentenze. Tocca a Twitter”

  1. Have you ever considered about including a little bit more than just your articles? I mean, what you say is fundamental and all. However just imagine if you added some great photos or video clips to give your posts more, “pop”! Your content is excellent but with images and clips, this website could undeniably be one of the greatest in its niche. Terrific blog!

    Rispondi
  2. First off I want to say awesome blog! I had a quick question in which I’d like to ask if you don’t mind. I was curious to know how you center yourself and clear your thoughts before writing. I have had a tough time clearing my mind in getting my thoughts out. I do enjoy writing but it just seems like the first 10 to 15 minutes are usually wasted just trying to figure out how to begin. Any suggestions or tips? Kudos!

    Rispondi
  3. Hmm is anyone else experiencing problems with the images on this blog loading? I’m trying to find out if its a problem on my end or if it’s the blog. Any feedback would be greatly appreciated.

    Rispondi
  4. First off I want to say terrific blog! I had a quick question in which I’d like to ask if you don’t mind. I was curious to know how you center yourself and clear your mind before writing. I have had a hard time clearing my mind in getting my thoughts out. I do enjoy writing but it just seems like the first 10 to 15 minutes are usually wasted just trying to figure out how to begin. Any ideas or tips? Thanks!

    Rispondi
  5. Someone necessarily help to make significantly articles I would state. This is the first time I frequented your web page and thus far? I amazed with the research you made to create this actual post amazing. Fantastic process!

    Rispondi
  6. I’ve been exploring for a little for any high-quality articles or blog posts in this kind of area . Exploring in Yahoo I finally stumbled upon this web site. Reading this info So i’m glad to show that I have a very good uncanny feeling I came upon exactly what I needed. I so much for sure will make certain to don?t forget this web site and give it a look on a constant basis.

    Rispondi
  7. Great goods from you, man. I’ve understand your stuff previous to and you’re just too magnificent. I really like what you’ve acquired here, really like what you’re stating and the way in which you say it. You make it entertaining and you still take care of to keep it smart. I can not wait to read far more from you. This is actually a terrific website.

    Rispondi
  8. Hi there! Someone in my Myspace group shared this site with us so I came to take a look. I’m definitely enjoying the information. I’m book-marking and will be tweeting this to my followers! Superb blog and fantastic design and style.

    Rispondi
  9. Hey I am so glad I found your blog page, I really found you by error, while I was searching on Bing for something else, Anyhow I am here now and would just like to say thank you for a marvelous post and a all round enjoyable blog (I also love the theme/design), I dont have time to browse it all at the minute but I have book-marked it and also included your RSS feeds, so when I have time I will be back to read much more, Please do keep up the superb jo.

    Rispondi
  10. Undeniably believe that which you stated. Your favorite justification appeared to be on the net the simplest thing to be aware of. I say to you, I definitely get irked while people consider worries that they plainly do not know about. You managed to hit the nail upon the top and also defined out the whole thing without having side effect , people can take a signal. Will likely be back to get more. Thanks

    Rispondi
  11. Have you ever considered about including a little bit more than just your articles? I mean, what you say is valuable and all. Nevertheless think of if you added some great photos or video clips to give your posts more, “pop”! Your content is excellent but with images and clips, this website could undeniably be one of the most beneficial in its niche. Good blog!

    Rispondi
  12. It is perfect time to make a few plans for the future and it is time to be happy. I have read this post and if I may I want to recommend you few fascinating things or advice. Perhaps you could write next articles referring to this article. I want to read more things approximately it!

    Rispondi
  13. I am really loving the theme/design of your site. Do you ever run into any internet browser compatibility problems? A handful of my blog visitors have complained about my website not operating correctly in Explorer but looks great in Opera. Do you have any ideas to help fix this issue?

    Rispondi

Lascia un commento