Michael Moore diventa un’applicazione Facebook

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L’uscita ufficiale di Capitalism: A Love Story, l’ultimo film-documentario di Michael Moore è fissata per il 2 ottobre. Ma nel frattempo i suoi fan hanno già cominciato una massiccia propaganda sul web, e in particolar modo sui social network, dove Capitalism è diventato una nuova applicazione per Facebook che regala video e altri pensierini virtuali ispirati al film di Moore.

Gli utenti hanno a disposizione diversi regali da mandare agli amici, e ogni virtual gift è accompagnato da una speciale anteprima del film, un extended trailer che si può condividere anche sul proprio profilo. In questo modo, ogni regalo si trasforma in una pubblicità virale per Michael Moore ed il suo film.

Infatti l’applicazione è stata sviluppata dall’agenzia di pubblicità AdNectar, con sede in Palo Alto, la stessa che in precedenza ha sviluppato un gadget simile per il film Love Happens con Jennifer Aniston e Aaron Eckhart.

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