La Nokia acquista Dopplr

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Ancora Nokia fa parlare di se, come una casa all’avanguardia che negli ultimi periodi, con tutta la crisi mondiale che si sposta anche sul mercato della tecnologia, continua a fare investimenti per un futuro radioso. L’ultimo passo fatto dal gigante finlandese della telefonia, è quello dell’acquisto di un social network completamente dedicato al turismo ed ai viaggiatori.

Si chiama Dopplr ed è raggiungibile all’indirizzo www.dopplr.com. In realtà in italiano dovrebbe leggersi Doppler, ma in giro, negli ambienti redazionali si è ormai diffusa la lettura maccheronica Dopplr. Questa rete sociale è dedicata completamente agli appassionati di viaggi ed ha lo scopo di aggiungersi alla già enorme offerta di servizi che il gigante della telefonia propone on line per i suoi clienti.

Dopplr rientra per Nokia, in un sistema molto più grande dal punto di vista strategico, che sarebbe quello che va a cadere sui dispositivi mobili con possibilità di geolocalizzazione basato su piattaforma Web 2.0.

Ma cos’è Dopplr dalla sua nascita prima dell’acquisto da parte di Nokia? Dopplr è un social network che ha come target di riferimento i viaggiatori e gli amanti in genere del turismo, nel quale si possono scambiare racconti, consigli ed esperienze sui viaggi e sugli ambienti visitati. Seppur non ha nessun nesso con il mondo della telefonia, Nokia vuole puntare su questo servizio di social networking per incrementare i contenuti dei propri servizi.

Fatto sta, che la comunicazione ufficiale sull’acquisizione, teneva a precisare bene che Dopplr continuerà ad essere una piattaforma gestita in un comparto diverso, e quindi non sarà integrata, trasferita o trasformata dalla sua piattaforma proprietaria OVI.
Il costo che è stato iportizzato per questa operazione finanziaria on line è di circa 10 – 15 milioni di euro. Non ci sono state smentite, quindi…chi tace acconsente.

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