KIA Soul: grazie alla pubblicità su Facebook impressioni e guadagni notevolmente migliorati

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Il brand Kia, rientrante nel mondo dei motori, ed il modello d’automobile Soul, lanciato nel 2009, costituiscono un lampante esempio di come Facebook vada a configurarsi come un ottimo canale pubblicitario al quale attingere e mediante cui guadagnare la stima ed il favore di buona parte degli iscritti al social network per eccellenza.

Infatti, secondo quelli che sono i dati riportati dalla Kia Motors America, negli ultimi tempi e, sopratutto, conseguenzialmente alle campagne pubblicitarie avviate su Facebook, il brand in questione e, nel dettaglio, il modello Soul, ha subito un incremento d’interese da parte dell’utenza pari a ben il 13% e circa il 14% degli utenti, in seguito alla visione delle campagne pubblicitarie messe in atto, ha avuto una percezione ben diversa, in senso positivo, del marchio andando dunque, ovviamente, a suo favore.

Tali risultati (attualmente la pagina ufficiale di Kia Soul conta ben oltre 85.000 fan), vanno però attribuiti oltre che allo stesso gruppo Kia che ha saputo sfruttare al meglio il tanto amato social network dando vita ad accattivanti spot a misura di rete sociale ed in grado di attrarre l’utente, anche all’oramai indiscussa e sempre più in aumento potenzia mediatica di Facebook.

Via | All Facebook

77 commenti su “KIA Soul: grazie alla pubblicità su Facebook impressioni e guadagni notevolmente migliorati”

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