Facciamo delle inserzioni sui social network

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Oggi facciamo un esame del mondo dei social network, con occhio economico. Ovvero, andiamo a guardare insieme qualche linea guida chiave sul come fare delle inserzioni sui social media in generale che sembrano essere i primi strumenti di movimentazione dell’economia del XXI secolo.
Le aziende, sfruttano principalmente i canali messi a disposizione dai social network professionali come Viadeo ad esempio. Tra le sue features, troviamo il founding del B2C, ma anche del B2B. Abbiamo poi la possibilità di utilizzare le News Room, le Smart News, di contattare i Blogger Influencer e le Corporate Hub.

Gli italiani in particolare, sono sempre più legati nell’ultimo periodo a strumenti come Viadeo e LinkedIn, seppur Facebook e Twitter hanno il maggior flusso di utenza. In questo caso, il social marketing, legato a proposte di Marketing Mix, diventa veramente una opportunità molto forte per le Aziende.

Dobbiamo partire dal presupposto che stiamo lavorando con 16 milioni di potenziali clienti. La diffusione di questi utenti sui social network, permette un continuo interfacciamento con gli impiegati degli uffici delle aziende, oltre che con interi staff. Nello specifico, quando si va a lavorare sui social network si possono tenere in considerazione aspetti chiave di soddisfazione dell’utenza. Interessante valutare le parole del CEO di Viadeo, Dan Serfaty che ha dichiarato:

“Viadeo continuerà a investire sulle applicazioni mobile e sulla geolocalizzazione della propria offerta, realizzando applicazioni efficienti e utili, e adattando la piattaforma alle esigenze delle diverse realtà locali”.

Sempre più potenzialità di Social Advertising, poi, vengono messe a disposizione di Aziende che vogliono veicolare la propria offerta attraverso canali dedicati per raggiungere un determinato target. Le pagine, una serie di persone che girano intorno ai propri prodotti, fanno si che l’utilizzo del social advertising sia la possibilità per intraprendere un dialogo bilaterale con le aziende di diversi settori, oltre che con gli utenti sempre più esigenti. Questo porta ad una professionalizzazione sicuramente legata all’aumento delle vendite.

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  20. Best Practices for Implementing PLM Software in Fashion Brands
    The fashion industry is a dynamic and competitive landscape, where brands must constantly innovate to stay ahead. To meet consumer demands, reduce costs, and streamline operations, many fashion companies are turning to Product Lifecycle Management (PLM) software. However, successful implementation of PLM requires more than just purchasing the right tool—it demands strategic planning, team involvement, and a clear understanding of organizational goals.

    Why PLM Matters in Fashion
    Fashion brands operate in a fast-paced environment, where trends change rapidly, and supply chains span the globe. From design to production, every step in the product lifecycle must be optimized for efficiency and accuracy. PLM software provides a centralized platform that integrates data, improves collaboration, and enhances decision-making. By adopting PLM, brands can:

    Streamline product development processes
    Improve communication between teams and partners
    Reduce time-to-market
    Enhance supply chain visibility
    Minimize errors and waste
    However, realizing these benefits depends on how effectively the software is implemented.

    Key Steps for Successful PLM Implementation
    Define Clear Objectives
    Before implementing PLM, brands must identify their specific needs and goals. Are you looking to improve design efficiency? Reduce production costs? Or enhance supplier collaboration? Clearly defined objectives will guide the implementation process and ensure alignment with business priorities.
    Engage Stakeholders Early
    PLM impacts multiple departments, including design, production, procurement, and marketing. Involving key stakeholders from the outset ensures buy-in and fosters collaboration. It also helps tailor the system to meet diverse requirements and workflows.
    Choose the Right Solution
    Not all PLM systems are created equal. Some are better suited for large enterprises, while others cater to smaller brands. Evaluate vendors based on features, scalability, ease of use, and integration capabilities. Cloud-based PLM solutions, for instance, offer flexibility and real-time access, making them ideal for global teams.
    Focus on Data Migration and Standardization
    Transitioning to PLM often involves migrating existing data into the new system. This process can be complex, so it’s essential to clean and standardize data beforehand. Establishing consistent naming conventions, measurement units, and file formats will prevent confusion and ensure smooth operations.
    Provide Comprehensive Training
    Even the most advanced PLM system won’t deliver results if users don’t know how to leverage its features. Provide hands-on training sessions and create user-friendly guides to help employees adapt quickly. Encourage feedback during the initial rollout to address challenges and refine workflows.
    Monitor Progress and Iterate
    Implementation doesn’t end after go-live. Regularly monitor performance metrics, gather user feedback, and make necessary adjustments. Continuous improvement ensures the system evolves alongside your brand’s needs.
    Real-World Impact of PLM in Fashion
    Consider the success stories of brands that have embraced PLM. For example, one leading apparel company reduced its product development cycle by 30% after implementing a cloud-based PLM solution. Another brand improved supplier collaboration, resulting in faster production timelines and reduced material waste. These examples demonstrate the transformative power of PLM when implemented strategically.

    Conclusion
    Implementing PLM software is a significant investment, but the potential rewards far outweigh the challenges. By following best practices—such as setting clear goals, engaging stakeholders, and providing robust training—fashion brands can unlock the full potential of PLM. As the industry continues to evolve, those who embrace technology like PLM will not only survive but thrive in an increasingly competitive market.

    For fashion brands ready to take the next step, PLM isn’t just a tool—it’s a pathway to innovation, efficiency, and long-term success.

    By Tatiana Kochergina | Published March 12, 2025

    This article provides actionable insights for fashion brands considering PLM software adoption. By showcasing real-world applications and emphasizing strategic planning, it positions PLM as a critical enabler of growth and innovation in the fashion industry.

    Rispondi

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    無論你是老虎機高手還是新手玩家，「戰神賽特」都能帶給你前所未有的遊戲體驗！快來挑戰戰神，贏取屬於你的豐厚獎勵！

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