IMVU sfida Facebook e lancia i giochi

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Se non la conoscete, IMVU è una chat in 3D molto popolare anche qui in Italia. Con i suoi 10 milioni di utenti attivi al mese, questa chat potrebbe essere un potenziale concorrente per Facebook, se le due piattaforme non fossero così diverse. Infatti Facebook è un social network web based nato per ritrovare e mettersi in contatto con gli amici, mentre IMVU è una chat dove gli utenti interagiscono tramite avatar personalizzati, e richiede un proprio client da scaricare per accedervi.

IMVU, inoltre, ha un modello di business che differisce in maniera significativa dalla maggior parte dei social networks, perché quasi tutti i profitti provengono dalla vendita di beni virtuali: vestiti alla moda per il proprio avatar e mobili per la sua casa virtuale. Ma ora IMVU ha deciso di apporre un’altra novità al suo ben consolidato sistema di chat, introducendo i social games.

“Vogliamo soddisfare le richieste degli utenti che hanno voglia di fare qualcos’altro, oltre a vestire il proprio avatar e chattare con gli amici”, afferma l’amministratore delegato Cary Rosenzweig. Però anche i social games di IMVU saranno strettamente collegati all’uso di moneta virtuale, come e più dei giochi Facebook, ai quali si apprestano a fare concorrenza. Da qui la corsa a guadagnare sempre più crediti da spendere on line, non più solo per abbellire il proprio avatar ma anche per sfidare gli amici. Più che a una chat, siamo davanti a un’azienda dal solido fatturato.

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