iCoolhunt, il social network sull’iPhone

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Oggi parliamo di una realtà Made in Italy e nello specifico, Made in Torino, cittadina piemontese dove nasce iCoolhunt, l’applicazione per iPhone, tutta a base social che tenta di sbarcare negli Stati Uniti d’America e raggiungere qualche primato interessante. A lanciare questa idea sono due fratelli: Luca ed Alessio Morena.
L’applicazione proprio giovedi scorso è stata presentata alla View Conference. Già lo scorso Novembre, si comincia a ragionare su questa idea, partendo dal coolhunter, una figura che va a caccia di nuove tendenze sui grandi marchi della moda e del progresso. iCoolHunt, voleva inserire in questo l’aspetto sociale e di conseguenza, permettere di seguire le influenze su moda ed altri settori, passando in rassegna i giudizi degli utenti. Internet come attinenza di dati collettiva. I due fratelli, subito a lavoro hanno messo a disposizione una serie di argomentazioni su cui poter discutere e capire, a partire dalla moda, al design, alla musica oppure alle arti visive diverse.


Luca Morena, in sede di presentazione ha dichiarato che: “In iCoolhunt ci sono molti aspetti chiave dei social media contemporanei. C’è il gioco sociale, che in questi mesi sta andando molto forte sui social network. C’è la localizzazione dell’utente. C’è l’utilizzo della fotocamera nei dispositivi mobili. In più, dal punto di vista concettuale, c’è la dimensione della scoperta, l’idea dell’intelligenza collettiva che si muove per un fine, il desiderio della condivisione, della comunicazione. Anche la possibilità di filtrare i contenuti“.

La Apple sembra aver gradito molto il lavoro al punto che Luca continua dicendo: “Grazie a quella recensione abbiamo ricevuto subito diverse migliaia di download. Oggi contiamo più o meno ventimila utenti e le comunità più forti sono negli Stati Uniti, nel Regno Unito, in Germania e in Italia. Con l’Inghilterra al primo posto. In quanto alle città più ricche di creatività, per ora i risultati sono prevedibili: i contributi più numerosi arrivano da New York, Londra, Parigi. C’è anche Torino, che però è partita un po’ favorita rispetto alle altre, visti tutti gli amici a cui abbiamo segnalato la nascita dell’applicazione. Ma il bello è che iniziamo ad avere utenti un po’ ovunque, dal Giappone all’Iran ai paesi dell’Africa del Nord“.

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