I social network aiutano la vendita

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A dichiarare quanto scritto nel titolo, è stata una ricerca di NCR Corporation che ha pubblicato i risultati di un proprio sondaggio condotto su 400.000 soggetti con domande rivolte alle proprie esperienze personali con il mondo dei social network e dei venditori on line. Quanto è risultato da queste domande è che sembra noto il fatto che tutti gli acquirenti vogliono essere parte attiva del processo (come dimostra l’utilizzo principale del social network), per permettere ai propri “colleghi” utenti di fare acquisti giusti e soprattutto per ricevere consigli da utenti che hanno già testato i prodotti.
Ovviamente questo è sempre più possibile con l’apporto dato dai social network. Oltre a questo, risulta che ci sono interessanti prospettive per le aziende che oltre al classico punto vendita mettono a disposizione un help desk on line. E’ stato reso poi noto che gli utenti preferiscono ricevere le offerte tramite i social network (definiti più rapidi nel filtro) e non più per la classica e-mail oppure addirittura con una telefonata.

La community, infatti, snellirebbe il carico cognitivo che la pubblicità mediatica ha sull’utente.
Di conseguenza, come risultato è venuto fuori che la parola chiave del nuovo business web 2.0 sia: Interazione.

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