I Settemari portano in vacanza

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Tour operator e social network? Sembra essere diventata la moda del momento, da quando il primo progetto ha portato frutti alquanto interessanti dal punto di vista economico e soprattutto per la crescita interessata delle community che ci girano intorno, sempre più operatori turistici come agenzie di viaggi e case vacanze propongono il lancio della propria community fatta in stile social network. L’iniziativa promozionale di cui parliamo si chiama “Ibiza We Can!” ed è l’ultima nata dedicata ai giovani, lanciata dalla Settemari per organizzare le proprie vacanze estive. Il sito disponibile all’indirizzo www.ibizawecan.com, è previsto della nascita di una community interna ed un collegamento diretto al social network per eccellenza Facebook. L’azienda nel comunicato stampa ha dichiarato che: “E’ in primo luogo un sito che illustra l’isola delle Baleari, capitale della trasgressione, luogo di discoteche diurne e notturne ed epicentro mondiale del divertimento”. Ma non finisce qui, il tutto con l’escursione virtuale in questo luogo mondano di divertimento giovanile; a corredo di tutto ciò, troviamo un social network dedicato disponibile su http://vacanze-ibiza.ning.com, un blog per gli internauti viaggiatori su http://vacanze-ibiza.blogspot.com e come già detto un profilo libero su Facebook dove scrivere commenti e poterpubblicare liberamente foto e video delle proprie vacanze Live da Ibiza. L’isola che a se stante non ha mai avuto un calo di turisti, è così ancora più investita da opportunità che la Settemari ha dato con una proposta divisa in SettemariClub Sirenis Tres Carabelas e sul SettemariClub LeBlond Playa Grande La Noria.

Io Chatto aveva già parlato in passato di queste opportunità auto createsi dalle realtà dei tour operator, ed in effettisecondo le prime statistiche venute fuori da fonti di rispetto riguardo gli ultimi 6 mesi del 2008, vediamo che in realtà circa l’80%% in più degli italiani, ha utilizzato come vincolo di prenotazione per le proprie vacanze, un social network affiliato con i tour operator. Un dato rilevante che fa auspicare una buona resa per il futuro.

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