Google Games investe su Zynga

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E’ successo un po’ a sorpresa l’investimento fatto da Google secondo i rumors per la sua sezione Games. Un “piccolo” investimento compreso tra i 100 ed i 200 milioni di dollari, infatti, sarebbero stati versati nelle casse della software house di videogames Zynga, molto nota al pubblico del web, proprio per la sua partnership con Facebook per la realizzazione di titoli molto usati come FarmVille, Mafia Wars e Zynga Poker.

Negli ultimi periodi, l’azienda di videogiochi avrebbe ricevuto dai soci della SoftBank Capital, e da altri investitori un ammontare di circa 500 milioni di dollari di investimento, oltre a circa 180 milioni di dollari extra versati dalla Digital Sky.
Il motivo di questi investimenti interessanti è che la società ha fatto 350 milioni di dollari di fatturato nel primo semestre del 2010 e se ne prevede 1 miliardo di dollari per il 2011, di conseguenza essendo Zynga uno dei capisaldi delle software house del social games, tutti vogliono accaparrarsi una fetta oppure lavorare in sinergia con il team.

Google, per rafforzare il suo settore social e proprio in vista del lancio del nuovo social network, vorrebbe sottrarre a Facebook l’esclusiva dei giochi della Zynga, oppure avere dei giochi tutti per se che riuscirebbero a far “sfrattare” gli 80 milioni di contadini virtuali da Facebook per portarli su un “terreno” tutto proprio, realizzato dalla stessa società.

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195 commenti su “Google Games investe su Zynga”

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