Fashion Stake: la moda viaggia sui social network

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In una società sempre più spinta verso l’immagine, a farla da padrona in un determinato segmento della società, sono anche le case produttrici di “moda e mode“. Le fashion victim aumentano quotidianamente e quindi i produttori ne approfittano sempre di più, utilizzando anche un mezzo di massa quale sono i social network.
Oggi parliamo di un aggregatore di notizie di moda che vive di una interfaccia social. Il nome del progetto è Fashion Stake ed è stato definito dalla stampa di settore come il Facebook dell’alta moda.
Ovviamente a differenza di ciò che accade nel social network in blu, oppure su Twitter o MySpace, gli iscritti oltre a poter stringere amicizie virtuali con gli altri “patiti” per la moda, avranno anche la possibilità di contattare in qualche modo gli stilisti di moda e visualizzare e commentare le collezioni on line. A breve, sarà anche possibile effettuare transazioni economiche con l’acquisto del capo di abbigliamento direttamente dalla pagina dello stilista, oppure lasciare delle note e dei commenti sui capi per permetterne un miglioramento nella collezione futura.


Il servizio che è stato molto interessante però, per i primi iscritti è proprio quello derivante dall’acquisto nella sua parte più “economica”. Questo perchè i costi di listino, una volta pubblicati sul social network, saranno poi scesi in caso di acquisto diretto con un interessante sconto.
Secondo quanto dichiarato da Daniel Gulati, amministratore delegato della società gestrice del sito: “Crediamo che questo possa essere un vero ribaltamento. Quello che facciamo di fondo è reindirizzare il profitto agli appassionati, tagliando completamente fuori la vendita al dettaglio“.

Con questa nuova entrata, possiamo uffiicialmente comunicare che ormai anche lo shopping è diventato completamente virtuale. Il fatto stesso di permettere ad un utente di non scendere di casa e recarsi in un outlet, oppure nel negozio del corso della città per trovare abiti di altra moda, sta continuando a confermarci come la società è quotidianamente modificata dall’avvento dei social network.

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