Facebook: Timeline per il marketing? (parte 1)

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Utilizzare i social network per motivi aziendali è sicuramente una interessante realtà che stanno valutando migliaia di aziende in tutto il mondo. L’abbattimento dei costi delle infrastrutture e le illimitate possibilità offerte dai social network in maniera del tutto gratuita di fare business, vengono incontro quindi alle necessità degli investitori in maniera speculare a quella dei clienti.

 

Uno degli strumenti che ha acceso la nostra scintilla e che andiamo ad analizzare oggi come uno strumento di mercato valido è sicuramente la nuova Timeline di Facebook. Il suo successo sembrava già scritto nel mondo consumer, ma mettendoci su qualche buona idea, ci rendiamo subito conto di quanto possa essere utile anche nell’utilizzo business.

 

Come premessa al nostro lavoro, chiariamo che nel momento in cui si scrive, la Timeline non è ancora disponibile per le fan page, bensì solo per i profili privati personali. L’utilizzo di questa guida, quindi, può essere legato solo a chi utilizza un profilo personale e vuole fare del marketing di se stesso. Veicolare i nostri messaggi attraverso la nostra pagina quindi è possibile con la Timeline del profilo.

 

Analizzando la Timeline, possiamo vedere come sfruttare la così detta “Copertina”, una immagine di ben 840 x 310 pixel messa a disposizione dell’utente e che va in testa al profilo. Questo elemento ha un altissimo grado di visibilità, ed infatti, va subito a colpire lo sguardo dei nostri contatti. Importante nella creazione e nella gestione delle copertina, quindi, avere una qualità e soprattutto un’ottima scelta nel contenuto da pubblicare all’interno, che deve essere legato al pubblico di riferimento.

 

L’immagine di copertina è un prodotto statico, ovvero, non permette di essere linkabile (se ci si clicca sopra non succede nulla), di conseguenza, si deve limitare ad essere un’etichetta che ci permette di portare avanti la nostra immagine personale e far comprendere a colpo d’occhio chi siamo. Nel prossimo post, andremo a vedere cosa possiamo ancora cambiare per rendere più professionale il nostro profilo.

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