LivingSocial è l’applicazione più amata dagli utenti Facebook

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Il successo di LivingSocial tra le applicazioni Facebook è stato tanto rapido quanto prevedibile, eppure nessuno si aspettava che potesse eguagliare e poi addirittura superare il numero di preferenze accordate ad un’altra famosa Facebook App come Causes. Ma secondo le statistiche ufficiali, LivingSocial ha sorpassato la concorrenza grazie ai 20.009.207 utenti attivi mensilmente contro i 19.930.177 di Causes, diventando così l’applicazione più utilizzata dagli iscritti al Network. E tutto questo in sole due settimane.

A cosa si deve tanto successo? Gran parte del merito va a “Pick Your 5“, un semplice giochino dove si chiede all’utente di esprimere 5 preferenze su un argomento a piacere. LivingSocial, infatti, è a sua volta un piccolo social network di cui fanno parte milioni di utenti che si scambiano opinioni su libri, film, dischi, e così via.

L’interazione fra gli utenti, che ogni giorno stillano classifiche e che poi si scambiano tra loro, è la caratteristica principale di LivingSocial. Il meccanismo di Pick Your 5 è estremamente semplice, ma è anche un modo creativo per stimolare la partecipazione dell’utente a inventare nuove “Top 5” sempre più fantasiose. Il nuovo corso intrapreso dagli sviluppatori Facebook è sempre di piùorientato a stimolare la partecipazione dell’utente in maniera massiccia.

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