Facebook: oltre 60 milioni di utenti accedono al social network da mobile

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Stando a quelle che sono le ultime info rese note da Carl Sjogreen,  direttore del Product Management di Facebook, il ben noto e rinomato social network in blu può attualmente contare su oltre 60 milioni di utenti che accedono alla celebre risorsa di social networking direttamente da mobile.

Tale dato, a quanto pare, fa riferimento non soltanto a coloro che sfruttano le app ufficiali rese disponibili dallo stesso team di Facebook ma anche a tutti quegli utenti che effettuando l’accesso al social network servendosi della versione mobile del sito web di Facebook.

Andando ancor più nello specifico, ciascuno di tali utenti interagisce con l’app mobile di Facebook almeno cinque volte al mese e sono ben 425 milioni coloro che accedono al sito web del social network sfruttando il proprio smartphone con un tasso di utilizzo pari al 14%.

Tali cifre stanno quindi a spiegare, in maniera tanto chiara quanto inequivocabile, il motivo in base al qaule Zuck ed il suo team hanno iniziato a prestare sempre maggiore attenzione nei confronti dell’app di Facebook per device mobile e verso tutti coloro che prediligono l’accesso al social network da smartphone o tablet piuttosto che da computer incoraggiando inoltre l’utilizzo di tali risorse.

Gli utenti mobile risultano ben due volte più attivi di quelli di quelli su computer il che, tra non molto, implicherà senz’altro il raggiungimento del nuovo obiettivo del team di Facebook: la prevalenza, o quasi, degli utenti mobile rispetto a quelli desktop, analogamente a quanto avvenuto con Twitter.

È inoltre particolarmente interessante notare che la piattaforma ha il potenziale per generare livelli superiori di attività e di entrare solo e soltanto qualora un sempre maggior numero di utenti inizi a servirsi di Facebook in mobilità.

Tenendo conto delle informazioni in questione Carl Sjogreen ha anche sottolineato che l’impegno di Facebook nei confronti degli sviluppatori che realizzano app destinate ad essere impiegate mediante diverse piattaforme e dispositivi sarà sempre maggiore.

Via | Inside Facebook

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