Facebook Marketing Bible: lo strumento giusto per le imprese

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Facebook finalmente ha intenzione di monetizzare concretamente il proprio social network. In attesa di questa realizzazione sarebbe bene informarsi e studiare a fondo i meccanismi con i quali dare origine ad un Web Marketing efficace con il quale farsi pubblicità e/o mettere a disposizione propri servizi. Lo strumento migliore in circolazione si chiama: Facebook Marketing Bible. Il libro si suddivide in quattro sezioni: strumenti per Guerilla marketing, strumenti per gli inserzionisti, strumenti per sviluppatori di applicazioni e gli strumenti per webmaster. I temi “caldi” affrontati sono: i profili Facebook che diventano pubblici, i doni virtuali, gli inviti API chat e l’importanza del Facebook Connect. Ecco qui di seguito l’indice dei contenuti.

Introduction

I. Tools for Guerilla Marketers

1. Profile Page

2. Pages / Public Profiles

* “Facebook Pages 2.0″
o The New Wall Tab – Making Pages More Dynamic and Viral
o Status Updates – Now for Pages, Too
o Application Boxes – Changing Places
o Tab Management – Choosing a Landing Page
o Conclusion – Facebook Learning from Twitter, Pages Getting Better
* The Future of Sharing on Facebook: A Hybrid Public/Private Model
* Adding Custom Modules to Your Page
* Strategy: Groups and Pages have some similarities. Which makes more sense?
* Strategy: I’ve just created a Page. How do I promote it?
* Group to Page Migration
* Guidelines for Promoting Pages Outside Facebook
* Official vs Unofficial Pages
* Pages and SEO
* Ways Page Owners Can Restrict Content for Underage Users
* More Features Coming Soon

3. Groups

* Strategy: What about spamming existing groups?
* SEO

4. Events

* Events API
* Events SEO

5. Notes and Photos

* Events API
* Events SEO

6. Messages

7. Status Updates

8. Share / Posted Items

9. Mini Feed and News Feed

10. Feed Importing

> Data: Latest US Facebook Age and Gender Demographics

> Recommended Strategies for Guerilla Marketers

II. Tools for Advertisers

11. Social Ads

* How Specialty Brands are Driving Sales on Facebook

12. Engagement Ads

* Summary of ad units available to Facebook advertisers
1. Sponsorship Units on the New Facebook Home Page
o Social Video Ads
o Sponsored Virtual Gifts
o Events Ads
o Pages Ads
o Polling Ads

2. Advertising in the New Facebook News Feed
3. Advertising on the Profile Page (and other pages)

13. Virtual Gifts

* The Future of Virtual Gifts on Facebook
* Scheduled & Holiday Virtual Gifts

14. Performance Ads

15. Localization Opportunities

16. Integrated Opportunities

17. Facebook Platform Ad Networks

* List of Leading Facebook Platform Ad Networks
* What eCPMs do apps charge? Data from Facebook application developers

18. Facebook Platform Application Sponsorships

* List of Leading Facebook Platform Sponsorship Resellers/Rep Firms
* Strategy: Why sponsor applications when I can sponsor Facebook itself?

19. Specialized Facebook Platform Advertising Service Providers

> Recommended Strategies for Advertisers

III. Tools for Application Developers

* Strategy: What is the Right Way to Market Through Facebook Applications?
* Strategy: Where do most new application users come from?

20. Profile Box

* 5 Things Developers May Not Know About the Facebook Redesign
* Profile Integration: Tour of New Facebook App Settings

21. Application Tabs

22. Application Info Sections

23. Designing Feed Stories

* Strategy: Designing High Performance Feed Items
* News Feed Optimization: Strategies and Techniques

24. Feeds 2.0

* Feed Forms
* Feed Clustering
* Action Links

25. Feed Publisher

* Publishing in the Feed with Feed Comments

26. Requests / Invitations

* Policy Updates: Requiring Invites to Access Hidden Features, Offering Incentives for Invites, Ads on Profile Page Prohibited
* Strategy: Facebook’s Evolving Approach to Platform Governance
* Sending Application Invitations to Non-Facebook-Members

27. Chat Invitations

28. Facebook Notifications

* Chat Integration: Facebook Wants More Synchronous Notifications
* Policy Update: Bulk Pre-Selection Prohibited
* Spammy Affiliate Marketers Sure to be Shut Down

29. Email Notifications

* Updates: Email’s Status as Core Application Marketing Channel in Doubt

30. Application Bookmarks

31. Application Directory

32. Status Updates & Donations

33. Demographic Restrictions

34. Verification and Certification

* Great Apps Program
* Application Verification

35. Translations

* Data: Stats on Facebook Apps Built for International Markets
* Tutorial: Translating Your Applications Using Facebook’s Crowd-sourced Translation Service

36. Analytics Tools

* List of Leading Third-Party Facebook Platform Analytics Providers
* New Metrics for Developers with Facebook Profile Redesign

37. Search Engine Optimization

38. Mobile

* Facebook for iPhone and Connect for iPhone

39. Customer Service

40. Custom Tags

> Poll: Which viral channels do Facebook users hate most about apps?

> Recommended Strategies for Application Developers

IV. Tools for Webmasters

41. Facebook Connect

* Overview: Integrating Facebook Connect with Your Website
* Related: Google Friend Connect
* Examples: 40 Sites Live with Facebook Connect Today
* Variety of Facebook Connect Plugins Now Available for Blogs and Wikis

42. Comments Box Widget

43. Live Feed Widget

Se lo volete acquistarlo, potete farlo andando sul seguente sito. Il prezzo è di 49$.

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