Facebook: Deutsche Telekom ritira le proprie inserzioni

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La Deutsche Telekom ha ritirato i propri annunci pubblicitari da Facebook. Il motivo? Erano posizionati accanto a gruppi filonazisti presenti sul social network. Nello specifico si parla delle inserzioni 3min e 4010-der Telekom-Shop a Mitte. Non era mai successo che su Facebook facesse qualcosa del genere, ma si vede che la società non ha osservato la legge tedesca che condanna ogni atto dedito ad incitare e/o promuovere il movimento nazista.

Ecco quali sarebbero i punti non rispettati:

  • “130  Volksverhetzung” (Riguardante l’incitamento del popolo)
  • ” 86 Verbreiten von Propagandamitteln verfassungswidriger Organisationen” (Riguardante la diffusione di propaganda da parte delle organizzazioni ostili alla Costituzione)
  • ” 86a verwenden von Kennzeichen verfassungswidriger Organisationen” (Relativa alla distribuzione di Simboli di organizzazioni ostili alla Costituzione)
  • “189  Verunglimpfung des Andenkens Verstorbener” (Sulla Calunnia della memoria di un defunto)

Si, la Germania è molto severa riguardante i reati che coinvolgono la pubblica offesa alla Costituzione e la propaganda di simboli nazisti. Ciò soprattutto nei confronti delle imprese ed aziende. Ecco spiegato il motivo di tale “ban” da parte di Telekom delle proprie inserzioni. Ora Facebook dovrà fare più attenzione alla pubblicità presente sul proprio canale se vorrà battere il concorrente StudiVz, attualmente il social network più in voga nello Stato tedesco.

Purtroppo sui siti che hanno uno svarietà di contenuti come Facebook, è difficile filtrare e selezionare la posizione dove allocare la propria pubblicità. Il sistema è alquanto complesso. Controllare se una inserzione non è messa vicino a X non è sempre possibile, ma Facebook ora dovrà riuscire nell’impresa. Mentre si aspetta che il problema venga risolto, poiché la Deutsche Telekom è un grande inserzionista in Germania, i filtri di contenuto internazionale saranno importanti per la piattaforma pubblicitaria di Facebook.

Il socail network non ha tenuto conto delle leggi proprie di ogni paese in cui si è diffuso. Grave lacuna alla quale ora dovrà rimediare.

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