Facebook: ancora novità per le pagine

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Nemmeno un mese da quando si è passati dal “Diventa fan” al “Mi piace”, ed ecco che Facebook è di nuovo pronto ad introdurre nuove funzionalità per l’analisi, la ricerca e l’utilizzo delle pagine sia per gli utenti che per gli amministratori. Facciamo oggi una breve panoramica di questi aggiornamenti e vediamo come possono venirci incontro per aumentare l’integrazione di Facebook nella rete e con la nostra realtà web.
Con queste innovazioni sarà visibile e controllabile dal proprio profilo chi si è iscritto a Facebook grazie ai vostri inviti. Qualora ci siamo persone che non si sono ancora iscritte, verranno messe in una lista a parte per permettervi di inviare nuovamente l’invito. Tra gli amici iscritti, verrà poi generata da Facebook una sorta di “classifica” che permetterà di visualizzare chi è riuscito a fare iscrivere maggiori amici al social network.

Ovviamente questi dati (che dovrebbero essere resi disponibili solo all’utente), saranno pubblici e si potranno vedere semplicemente andando a visualizzare il profilo dell’utente passando per l’immissione del VanityURL, e potendo così essere identificati. Ovviamente questo non va ad intaccare le impostazioni sulla privacy.
Collegandosi a questo sito http://evaluator.vitrue.com, avremo poi la possibilità di visualizzare quanto vale (in soldi) la nostra pagina e di conseguenza se economicamente è valida o va migliorata (questa opzione del sito sembra però non funzionare).
Tutte queste funzionalità quindi integrate, oppure esterne dovrebbero aiutarci a gestire le nostre potenzialità su Facebook e farlo diventare per noi ancor più una sorta di strumento di Marketing. I rumors vogliono che alcune di queste funzionalità (ovviamente una volta perfezionate) saranno convertite in opzioni a pagamento…intanto noi scopriamo come farle fruttare al meglio tentando di evitare di cadere nella trappola dei realizzatori e commercianti di servizi che non funzionano. Questo perchè oltre i servizi sopra annunciati sul web se ne trovano a bizeffe, magari a pagamento ma che ancora non funzionano.

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