Facebook, vicina l’acquisizione di Face.com

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Continua l’ondata di acquisizioni da parte di Facebook, che evidentemente vuole dimostrare a Wall Street di fare sul serio e non dormire sugli allori. Secondo quanto riportano diverse fonti stampa, sarebbe ormai imminente l’acquisto di Face.com, noto servizio di riconoscimento facciale.

L’operazione potrebbe concludersi nell’ordine del centinaio di dollari, anche se la cifra precisa non è stata al momento precisata. Non ci sono conferme dalle parti direttamente coinvolte, ma fonti vicinissime a entrambe assicurano: ormai manca solo la firma nero su bianco.

L’integrazione di Face.com non sarebbe affatto una novità nei servizi offerti già oggi da Facebook. La parte acquisita gestisce oggi due applicazioni molto importanti per l’economia mobile della piattaforma sociale, come Photo Finder e Photo Tagger. Acquistando l’intero servizio offerto da Face.com, il social network potrebbe fare però un ulteriore passo in avanti migliorando soluzioni quali il tagging automatico delle fotografie pubblicate sul profilo, tanto per fare un esempio pratico e breve.

E mentre si parla anche di un acquisto di Opera, cosa che ha portato le azioni del gruppo in netto rialzo, lo stesso discorso non vale per il re dei social network. Dopo una settimana iniziata e chiusa in maniera negativa e decisamente al di sotto delle attese, a Wall Street si registra un ulteriore calo del 5%, per il valore singolo per ogni titolo che è sceso fino a 30 dollari. Un vero e proprio disastro con il quale al momento Facebook dovrà imparare a convivere: gli investitori che avevano subito creduto nella IPO del gruppo bussano alla porta per i rimborsi, la SEC ha già convocato Mark Zuckerberg per chiarire la sua posizione in tal senso, gli addetti stampa non commentano.

Una situazione surreale, che l’azienda vuole comprensibilmente risolvere dando una forte iniezione di ottimismo: l’acquisto di due realtà molto importanti come Opera e Face.com potrebbe essere l’inizio di una seconda vita in borsa.

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